Music Video Wardrobe Styling
Your music video wardrobe needs to do more than look good; it needs to tell a story. Whether you are aiming for an ethereal, cinematic vibe or a sharp, contemporary look, I create cohesive character wardrobes that pop on screen.
A glimpse into the beautiful music video for 'Dastoor', for which I had the pleasure of styling the entire star cast, including Neena Gupta, Jackie Shroff, and Akansha Ranjan Kapoor.
The lovely Akansha Ranjan Kapoor in a shimmering pink sharara set from Raw Mango for the 'Dastoor' music video. The look is soft, romantic, and perfectly captures the mood of the song.
A close up on the stunning Amrapali jewelry styled for Akansha Ranjan Kapoor. The intricate choker and oversized ear cuff added a touch of royal grandeur to her look.
The timeless Neena Gupta in a beautiful heritage look for 'Dastoor'. The combination of the mint green suit and the contrasting red and gold dupatta is a classic pairing.
A beautiful scene from 'Dastoor' featuring the cast I styled. Creating a cohesive visual theme through wardrobe is essential for storytelling in music videos.
A serene moment from Anushka Sen's music video. The custom sequined dress shimmers beautifully in the twilight, creating an enchanting and memorable image.
A close up of Anushka Sen's look for her music video. The styling included delicate crystal hair accessories and drop earrings to enhance the ethereal, fairy-like theme.
About this collection
Creating a music video wardrobe is about more than just picking clothes. It is about continuity, movement, and ensuring every piece works perfectly under the lens. For a project like 'Dastoor', I balanced distinct character arcs—like a heritage look for Neena Gupta and ethereal styles for Anushka Sen—while ensuring the visual palette felt unified across scenes. It is a constant balancing act between the director's vision, the artist’s comfort, and the camera team’s lighting needs.
Beyond the glamour you see on camera, music video styling is an exercise in intense logistics. My role involves everything from initial mood boarding to the nitty-gritty of on-set wardrobe management. When I work on a project, I am not just a stylist; I am a creative partner.
We start by deconstructing the song's narrative. Is it moody and cinematic? Is it upbeat and energetic? The wardrobe choices must serve that specific story. Once the creative direction is set, I handle the heavy lifting: sourcing garments, footwear, and accessories from a mix of niche labels, rental houses, and high-street brands.
On set, I manage the continuity. This means checking how an outfit holds up under different lighting setups and ensuring rapid changes happen seamlessly between takes. I have styled artists for music videos across Mumbai and beyond, always keeping the artist's personal brand in mind.
Whether you need a custom look designed from scratch or a high-fashion editorial feel for your video, I am here to handle the logistics so you can focus entirely on your performance. Let’s create a visual experience that is as impactful as the track itself.
Kayal
I’m Kayal. I live for those moments when the outfit, the song, and the character finally align. Music videos are my playground where fashion meets storytelling, and I love helping artists build a look that sticks with the audience long after the video ends.
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