Custom & Upcycled Fashion Styling
When the perfect outfit doesn't exist, we build it from scratch. From upcycling traditional textiles into modern silhouettes to rapid-fire custom designs, let’s craft a look that is uniquely yours.
From trials to the big day. This video shows the journey of the custom upcycled Banarasi dress, from the initial fitting in my studio to Anushka Sen wearing it proudly in Times Square.
A closer look at the multi-hued corset dress made from upcycled Banarasi sarees. This sustainable fashion project was a highlight, showcasing how traditional Indian textiles can be transformed into contemporary couture.
Behind the scenes in New York. This candid shot captures the energy of the day, with Anushka Sen in the vibrant, custom-made dress that celebrates Indian craftsmanship.
The legendary Zeenat Aman dancing in a custom red disco dress I designed for a Mia by Tanishq campaign. We created this entire sequined outfit in just 36 hours, a true testament to teamwork and magic.
This dreamy, sequined dress with a delicate tulle overlay was a custom creation for Anushka Sen's music video. Designing bespoke pieces allows me to perfectly match the outfit to the artistic vision of the project.
The custom music video dress in motion against the sunset. The lightweight, ethereal fabrics were chosen to catch the wind and light, adding a magical quality to the visuals.
About Custom & Upcycled Designs
The magic doesn't just happen on the rack. Whether we are reworking a vintage Banarasi saree or pushing for a 36-hour turnaround on a custom gown, my process is a bit 'tedha' (unconventional) because I refuse to settle for 'just okay.' If you have a specific vision but can't find it in any store, we sit down, source the fabric, and build it piece by piece until it fits your silhouette perfectly.
Your Vision, My Blueprint
Sometimes, the style you want exists only in your head. That is where I come in. I don't just pick clothes off a hanger; I collaborate with designers and tailors to construct something that feels like an extension of you. Whether it is for a red carpet event or a music video, we start with a mood board and end with a finished piece that tells your story.
The Art of Upcycling
I have a huge soft spot for sustainability. Taking something timeless, like a traditional Banarasi saree, and turning it into a modern, red-carpet-ready corset dress is one of my favorite challenges. It is about honoring heritage while keeping the look fresh and relevant for a global stage—much like the project we did for Times Square.
Why the 'Tedha' Process Works
My approach is hands-on and chaotic in the best way. We do the sourcing, the fittings, and the late-night adjustments together. Need a sequined red dress for a campaign in 36 hours? I have done it. The goal is to avoid the standard 'off-the-rack' fatigue and give you an outfit that feels like it was made exactly for this moment in your life.
If you have an heirloom piece you want to revive, or a wild idea for a dress you have never seen before, let's talk about how we can make it real.
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