Editorial Styling
Available across Mumbai
I handle the full styling process for editorial shoots, from working on the concept and assembling the team to picking outfits and managing all styling details so the final images match your vision.
Pricing Guide
Digital Editorial Styling (1-2 Looks)
Scope & Concept
- Moodboarding: Development of visual themes (e.g., Modern Retro or Edgy Glam) tailored to the platform.
- Deliverable: Conceptualization and finalization of 1 to 2 distinct looks.
- Usage: Suitable for Instagram editorials, digital magazine features, or artist portfolios.
Sourcing & Wardrobe
- Brands: Sourcing from mid-range contemporary Indian labels and high-street brands like Roology, Tigermist, Freakins, and London Rag.
- Accessories: Curation of modern jewelry, hand stacks, and footwear.
- Logistics: Management of all sourcing pickups and courier coordination within Mumbai.
On-Set Execution
- Team: Kayal plus 1 Assistant Stylist.
- Duration: Up to 6 hours on set.
- Services: Professional draping, fitting, steaming, and quick changes using a professional styling kit.
Post-Shoot
- Returns: Packing, inventory checks, and coordination of returns to all designers and showrooms.
Premium Campaign & Cover Styling (3-5 Looks)
Creative Direction
- Visual Storytelling: Building a specific narrative or character (e.g., Regal Opulence or Cinematic Noir) beyond standard styling.
- Collaboration: Direct coordination with the photographer, set designer, and hair & makeup team to align lighting and backdrops with textile textures.
Premium Sourcing
- Designers: Access to Tier-1 designers and luxury couture houses like Anita Dongre, Papa Don't Preach, and Rimzim Dadu.
- Jewelry: Sourcing intricate layers of necklaces, chokers, and bangles from fine jewelers like Amrapali and Azga.
- Volume: Pulling 3x the required outfits to ensure option availability and perfect fit.
Production & Execution
- Team: Kayal plus 2 Assistant Stylists (one dedicated to wardrobe, one for high-value inventory tracking).
- Duration: 8 to 10 hours on set.
- Asset Care: Strict handling of high-value merchandise to prevent damage.
Logistics & Wrap
- Transport: Premium transport arranged for voluminous gowns and fragile jewelry.
- Returns: Full accountability for returning all sourced items to designers within 24-48 hours.
About Editorial Styling
What Editorial Styling Means to Me
For me, styling is all about turning a mood or a wild idea into a visual kahaani (story). I don’t just pick outfits - I help brands, magazines, and artists shape a vibe that actually says something. Sometimes it’s edgy, sometimes it’s soft, but it’s always about making the vision feel real.
How I Work
- We start with the core idea. Is it bold, dreamy, or something totally offbeat? I love brainstorming and figuring out the exact mood.
- I bring in a team - photographers, makeup, hair - because honestly, the best shoots are always a group effort.
- I handle the nitty-gritty: finding the right clothes, layering jewelry, and making sure every detail fits the story. Even the tiniest thing, like a vintage prop or a gajra (flower garland), can change the whole feel.
Some Stories I’ve Styled
- Modern, powerful looks for GQ India - think sharp co-ords, chunky boots, and a bit of quirk.
- Glam and drama for Elle India - deep purple gowns, bold reds, and spotlight moments.
- Timeless royalty with Zeenat Aman - floral prints, pearls, and all-out regal vibes.
- Soft, romantic brand campaigns - golden hour light, traditional touches, and creative direction for photoshoots.
My Style
I don’t stick to one box. Thoda edgy, thoda traditional (a bit edgy, a bit traditional) - I mix it up. I’m all about collaboration and sweating the small stuff, because that’s what makes a high fashion editorial look actually work.
Meet your Expert
Kayal
247 connects in last 3 months
My Story
Sometimes I still can’t believe it, yaar. Was just a girl talking to the stars, now my work’s on the Cannes red carpet. Watching Anushka Sen shine there? Pure magic. This year, I finally opened my studio, Style by Kayal - A-505, right here in Mumbai. My heart’s in this studio, between crazy deadlines and silly mirror selfies. Whether I’m styling legends or just myself, it’s about that ‘just right’ feeling.
My Work
What I Do - I’m a freelance fashion stylist and brand consultant - red carpet celebrity styling, editorial fashion shoots, commercial campaign styling, magazine covers.
How I Work - It’s all about collaboration. I want to create core memory outfit moments, not just pretty looks.
Who I Click With - Best work happens with people who trust the process and want to make something special together.
The Real Studio Life - Not always glam. Lots of coffee, comfy clothes, chaos, and hours of planning behind every look.
