Fashion & Brand Consulting
Available across Kayal Island Retreat
I help you shape your brand’s visual identity by handling everything from concept to final look, covering styling, creative direction, and sourcing to make sure your brand story comes through in every detail.
Pricing Guide
Executive Image Strategy & Styling
Strategic Consultation
- Brand Alignment Audit: A 60-minute deep-dive session to align your personal brand with your company identity.
- Concept Boards: Delivery of 2 distinct visual routes (e.g., Modern Heritage vs. Corporate Sharp) with camera-ready color palettes.
Sourcing & Curation
- The High-Low Mix: Sourcing from a blend of high-end Indian designers and accessible high-street brands.
- Customization Liaison: Coordination with designers for made-to-measure outfits or specific off-the-rack customization.
- Physical Sourcing: 2-3 days of groundwork to physically pull garments, shoes, and jewelry.
Fittings & Execution
- Studio Fitting Session: A private 3-hour trial session at the Mumbai studio to lock in fits.
- Tailoring Management: Handling of all necessary pin-ups and alterations (hemlines, sleeves) for the perfect fit.
- Shoot Day Styling: On-site presence (up to 8 hours) including a professional kit (steamer, lint rollers, emergency sewing kit).
Commercial Campaign Creative Direction
Visual Identity Strategy
- Creative Direction: Development of specific character aesthetics and visual language for the campaign.
- Detailed Moodboards: Scene-by-scene wardrobe breakdown matching the script and storyboard.
- Technical Analysis: Selection of fabric textures and colors suited for specific lighting and color grading.
Comprehensive Sourcing
- Vendor Network Access: Sourcing props and wardrobe from niche designers, vintage stores, and rental houses.
- Custom Fabrication: Overseeing design and stitching of unique pieces if required (labor/material costs billed at actuals).
- Accessory Curation: Detailed sourcing of jewelry, footwear, and eyewear to complete character arcs.
On-Set Management
- Department Lead: Kayal acts as Head of Department with a team of 1-2 assistants included in the cost.
- Operations: Management of steaming, continuity, and quick changes during the shoot.
- Post-Shoot Logistics: Handling packing, reconciliation, and return of sourced merchandise to vendors.
About Fashion & Brand Consulting
Daydreams, Deadlines, and the Real Work
My days swing between wild ideas and tight timelines. Sometimes it’s all glitz at a shoot, sometimes it’s just me, chai, and a moodboard. But when a vision clicks, that’s the magic I chase.
What I Actually Do
Fashion & Brand Consulting isn’t just about picking clothes. I help you shape how people see your brand. I get into the nitty-gritty of your story and turn it into a look that sticks.
- I’ve styled execs for Fortune covers (Netflix India, for example) and built campaign looks from scratch, like Zeenat Aman’s disco vibe for Mia by Tanishq.
- I work on visual brand storytelling, making sure your brand’s style isn’t just cool but actually says something.
- Sometimes the brief is thoda hatke (a little different). Like, I once styled a Cannes look inspired by an iced cortado for Nespresso. It’s about connecting the dots between your product and your vibe.
- I handle creative direction for photoshoots, from mood to final shot. If the right outfit doesn’t exist, we make it. I’ve got a solid network for sourcing, from Anita Dongre to indie labels, and I lead the team when things get big.
Why I Do It
When everything comes together and the story feels right, that’s the best part. Fits? Checked. Bas (that’s it).
Meet your Expert
Kayal
247 connects in last 3 months
My Story
Sometimes I still can’t believe it, yaar. Was just a girl talking to the stars, now my work’s on the Cannes red carpet. Watching Anushka Sen shine there? Pure magic. This year, I finally opened my studio, Style by Kayal - A-505, right here in Mumbai. My heart’s in this studio, between crazy deadlines and silly mirror selfies. Whether I’m styling legends or just myself, it’s about that ‘just right’ feeling.
My Work
What I Do - I’m a freelance fashion stylist and brand consultant - red carpet celebrity styling, editorial fashion shoots, commercial campaign styling, magazine covers.
How I Work - It’s all about collaboration. I want to create core memory outfit moments, not just pretty looks.
Who I Click With - Best work happens with people who trust the process and want to make something special together.
The Real Studio Life - Not always glam. Lots of coffee, comfy clothes, chaos, and hours of planning behind every look.
