Brand Campaign and Editorial Styling in Mumbai
When I style for a campaign, it is not just about clothes. It is about translating a brand's soul into a visual story that makes people stop scrolling. Let’s create something iconic together. ✨
A full length shot of Ahsaas Channa styled for a Myntra festive campaign. This modern ethnic look features a sharara with a beautifully embroidered red jacket, perfect for festive occasions.
A joyful shot of Ahsaas Channa for Myntra. The styling focuses on showcasing the outfit's wearability and the happiness that comes from feeling good in what you wear.
Another look for the Myntra campaign, this time a rich purple draped skirt paired with a heavily embroidered vest. This shows my ability to style a variety of ethnic wear for commercial clients.
A detail shot focusing on the accessories for the Myntra shoot. I paired the purple outfit with a statement ring and bracelet to complement the intricate embroidery of the vest.
A fun commercial I styled for Zomato Dining Carnival featuring Ahsaas Channa. The styling for ads requires creating relatable and aspirational looks that fit the brand's narrative.
Another Zomato ad campaign I styled. This involved creating casual, everyday looks that feel authentic to the characters while still being visually appealing.
Styling the OG Zeenat Aman for a HUL digital campaign. This "Guide to Glow Up" ad involved creating a chic and timeless look with a crisp white shirt and bold pink trousers.
More from the HUL campaign with Zeenat Aman. Here she is in a vibrant red silk blouse, a look that is classic, confident, and utterly glamorous.
A commercial for Lotus Herbals starring Anushka Sen. The styling here was clean, fresh, and minimal to align with the skincare brand's aesthetic, using a palette of whites and soft tones.
An editorial look for Ahsaas Channa for a GQ India feature. This edgy look pairs a cropped grey blazer and pleated skirt with chunky combat boots for a cool, modern vibe.
About Brand Campaigns & Editorials
Editorial styling is where chaos meets control. Whether we are building a high-fashion look for a magazine cover or balancing brand aesthetics for a commercial, I handle the heavy lifting. From sourcing specific silhouettes to managing the frantic pace of set life, I ensure every detail fits the brand narrative perfectly.
My approach to brand campaigns and editorial shoots is grounded in deep collaboration. I do not just pick nice clothes. I dive into the brief to understand what the brand or publication needs to communicate, then build a visual story that hits those marks.
My process covers the entire spectrum. In pre-production, I handle creative direction and heavy sourcing—from high-street labels to niche designers—ensuring we have exactly what we need to execute the vision. I also manage the logistics, which is half the battle. When the shoot day arrives, my focus shifts to wardrobe management, continuity, and keeping the energy high on set.
I have handled styling for diverse projects, including commercial ads for Zomato and Myntra, as well as editorial features for publications like Elle India and GQ. I am comfortable working within tight deadlines and managing rapid changes on set.
If you are planning a commercial shoot, I typically operate on a 10-hour shift model, which allows enough time for the team to manage multiple looks and maintain visual consistency. My studio in Santacruz is where the initial brainstorming and mood boarding happens, but I am happy to travel across India to wherever your location shoot takes us. Let’s talk about your project and see how we can bring your brand's story to life.
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