Brand Campaign and Editorial Styling in Mumbai

Editorial styling is where chaos meets control. Whether we are building a high-fashion look for a magazine cover or balancing brand aesthetics for a commercial, I handle the heavy lifting. From sourcing specific silhouettes to managing the frantic pace of set life, I ensure every detail fits the brand narrative perfectly.

My approach to brand campaigns and editorial shoots is grounded in deep collaboration. I do not just pick nice clothes. I dive into the brief to understand what the brand or publication needs to communicate, then build a visual story that hits those marks.

My process covers the entire spectrum. In pre-production, I handle creative direction and heavy sourcing—from high-street labels to niche designers—ensuring we have exactly what we need to execute the vision. I also manage the logistics, which is half the battle. When the shoot day arrives, my focus shifts to wardrobe management, continuity, and keeping the energy high on set.

I have handled styling for diverse projects, including commercial ads for Zomato and Myntra, as well as editorial features for publications like Elle India and GQ. I am comfortable working within tight deadlines and managing rapid changes on set.

If you are planning a commercial shoot, I typically operate on a 10-hour shift model, which allows enough time for the team to manage multiple looks and maintain visual consistency. My studio in Santacruz is where the initial brainstorming and mood boarding happens, but I am happy to travel across India to wherever your location shoot takes us. Let’s talk about your project and see how we can bring your brand's story to life.