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Editorial & Campaign Styling for Visual Storytelling

bySanjam KaurTravels to clients across Mumbai, Delhi NCR, and DubaiStarts from₹22,000 per lookView full gallery

Whether it’s a high-octane magazine spread or a brand campaign, the magic happens when we find the right story in the clothes. Here is how I translate concepts into visuals.

An editorial shoot with Dhvani Bhanushali against the Mumbai skyline. She wears a chic black and white striped co-ord set from Lovebirds Studio, creating a modern and graphic look.

A playful and retro-inspired shoot with Dhvani Bhanushali. The scalloped polo crop-top from Lovebirds Studio, paired with pink-tinted glasses, creates a fun and stylish vibe against the art-deco wallpaper.

A shimmering studio look for Dhvani Bhanushali. She wears a metallic textured bralette and skirt from Etasha by Asha Jain, creating a look that is both glamorous and modern.

Tiger Shroff in a striking pose for a studio photoshoot. The Tisa Studio suit, paired with an Ayana Silver Jewellery neck chain, creates a look that is both sharp and contemporary.

A moody, reflective shot of Dhvani Bhanushali in an elevator. This black and white photo captures the artistic vibe of her floral print dress from Runaway The Label.

A dreamy, outdoor editorial shot with Dhvani Bhanushali. The custom candy blue top and metallic pink Ganni pants create a beautiful contrast against the green lawn at dusk.

A behind-the-scenes moment from a shoot with Dhvani Bhanushali. This candid shot in a floral pantsuit from Lovechoje shows the fun and relaxed energy on set.

A creative mirror shot with Dhvani Bhanushali. The reflection adds a layer of artistry to her bold blue floral print dress from Runaway The Label.

Genelia D'Souza in a full-length shot, showcasing the modern silhouette of her embellished jacket and skirt from Shop MMVM. The look is perfect for a high-fashion editorial.

Patralekhaa looking away from the camera, giving this shot a candid, editorial feel. The focus is on the powerful silhouette of the Balenciaga blazer and her sleek hair and makeup.

About Editorial & Campaign Looks

Don't stress about the specific garments before we start. We always begin with a mood board to lock in the vibe, whether you want something raw and grunge or sharp and modern. From there, I handle the heavy lifting: sourcing pieces from designers, managing the fitting marathon to ensure the silhouette sits perfectly, and being on-set to handle every last-minute tweak so you can focus on the performance.

Experienced in styling for commercial campaigns. — Approved by the tribe
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Sanjam Kaur

Travels to clients across Mumbai, Delhi NCR, and DubaiStarts from ₹22,000 per look

I’m Sanjam, and I’m all about finding the story in every stitch. Whether we’re creating raw, grunge vibes or sharp, polished campaign looks, I love turning a 'delulu' dream into a real-life shoot. I am as serious about the craft as I am about keeping the vibe on set fun and real.

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A breathtaking shot from the 'UTOPIA' campaign for accessory designer Deepa Gurnani. We paired a feathered, ombre skirt with a stunning, intricate headpiece to create a fantastical, otherworldly look.10
A vibrant look from the 'UTOPIA' campaign, where the focus is on the beautiful floral earrings and necklace. The styling uses bold color blocking with a turquoise pleated top and fuzzy jacket to make the accessories pop.
A composite shot from the campaign, showing how different textures and colors come together. The styling here is soft and dreamy, with the accessories as the central focus.
An edgier look from the 'UTOPIA' campaign, styling an embroidered denim jacket with bright pink shorts. This shows how high-fashion accessories can be styled in a cool, contemporary way.

Editorial and Campaign Styling in Mumbai

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Mayuri NivekarTravels across India for shoots and events
A dynamic shot from the Mugler x H&M editorial, using a bold red background to contrast with the electric blue dress. The styling with futuristic sunglasses and embellished boots creates a powerful, high-fashion image.12
An editorial image from my "INFERNO" concept shoot, featuring a dramatic yellow coat and an architectural bubble ponytail. This is an example of my conceptual work, where styling tells a story inspired by art and literature.
A full-length shot of the modern draped saree from House of R. The clean, white-on-white styling against a plain background emphasizes the garment's sculptural form and minimalist elegance.
A close-up of the knotted blouse from the House of R draped saree. This shot highlights the unconventional design and modern aesthetic of the ensemble, styled with simple earrings to maintain focus on the outfit.

Avant-Garde & Editorial Styling for Fashion Campaigns

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Rahul SinghStudio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai
In this high-fashion editorial for Popley Eternal, the styling was conceptual and futuristic. I used a structured black gown and dramatic jewelry to create a celestial narrative, transforming the model into a cosmic entity.13
Styling for the Navyasa by Liva campaign featuring Deepika Padukone. The main model's flowing, modern saree is contrasted with the sharp, dark outfits of the background models to create a dynamic and glamorous entrance.
A bold and expressive campaign for Fastrack's 'You Do You' theme. The styling is futuristic and androgynous, with a silver top and dramatic makeup to capture a spirit of unapologetic individuality.
Another look from the Popley Eternal cosmic campaign. The styling combines a dark, structured outfit with futuristic makeup and intricate jewelry, enhanced by light effects to create a powerful, otherworldly image.

High-Fashion and Conceptual Styling

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Varunesh PalBased in Mumbai; travels across India for shoots and projects
An avant-garde editorial look featuring a voluminous, tiered metallic cape. The styling creates a dramatic, sculptural silhouette, with a single red flower in the hair adding a point of sharp contrast against the moody, textured backdrop.32
A dynamic shot for a Vogue editorial, capturing a model in a purple kaftan surrounded by falling marigold flowers. The styling uses motion and color contrast to create a vibrant and expressive image that blends traditional elements with contemporary fashion.
A quiet, contemplative moment from an editorial shoot. The styling focuses on the silhouette of a purple kaftan with green fringe, set against a bed of yellow marigolds, creating a rich color story with a minimalist composition.
An editorial look for Vogue featuring a layered ensemble with a floral coat and a textured pink floral collar. The motion blur on the hem of the coat adds a dynamic quality, highlighting the rich textures and patterns of the designer pieces.

Creative Fashion & Editorial Styling

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Aaditya WaliaStudio in New Delhi; Available for shoots across India
A conceptual look inspired by Radha for Janmashtami. The styling involves traditional elements like a pink bandhani dupatta, a maang tikka, and a nath, but with an artistic twist: the hands are painted with red alta, and the forehead has intricate bindi art.12
The direct gaze in this Radha-inspired look is powerful. The focus is on the traditional jewelry and the symbolic use of color and adornment to tell a story of devotion and beauty.
A close-up on the details of the Janmashtami look. The delicate nath, the hand-painted alta, and the kundan ring all come together to create a rich, layered, and thematic visual.
Vintage vibes. Posing with a classic red car in a beautiful all-white embroidered sharara set. This kind of thematic shoot is about creating a mood and transporting the viewer to another era.

Conceptual & Thematic Styling for Shoots

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Seitu KumarAvailable across Delhi NCR; Travels pan-India for styling projects
A full-length shot from a campaign showcasing three coordinated bridesmaid looks in shades of pink. The styling focuses on creating a harmonious group visual while allowing each outfit's unique details to shine.29
This shot captures the movement and flow of a modern sharara set against a historic, architectural backdrop. The contrast between the contemporary outfit and the setting was a key part of the campaign's visual story.
For this look, I styled a delicate embroidered jacket over a matching bralette and skirt. The goal was to create a layered, elegant silhouette that felt both traditional and modern for a bridal campaign.
A close-up on the intricate embroidery and delicate organza dupatta. I paired this pink ensemble with a simple emerald necklace to add a pop of contrasting color, drawing attention to the neckline.

Brand Campaigns & Lookbook Styling

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Tanisha GuptaTravels for shoots across Delhi NCR and India

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