Editorial & Campaign Styling for Visual Storytelling
Whether it’s a high-octane magazine spread or a brand campaign, the magic happens when we find the right story in the clothes. Here is how I translate concepts into visuals.
An editorial shoot with Dhvani Bhanushali against the Mumbai skyline. She wears a chic black and white striped co-ord set from Lovebirds Studio, creating a modern and graphic look.
A playful and retro-inspired shoot with Dhvani Bhanushali. The scalloped polo crop-top from Lovebirds Studio, paired with pink-tinted glasses, creates a fun and stylish vibe against the art-deco wallpaper.
A shimmering studio look for Dhvani Bhanushali. She wears a metallic textured bralette and skirt from Etasha by Asha Jain, creating a look that is both glamorous and modern.
Tiger Shroff in a striking pose for a studio photoshoot. The Tisa Studio suit, paired with an Ayana Silver Jewellery neck chain, creates a look that is both sharp and contemporary.
A moody, reflective shot of Dhvani Bhanushali in an elevator. This black and white photo captures the artistic vibe of her floral print dress from Runaway The Label.
A dreamy, outdoor editorial shot with Dhvani Bhanushali. The custom candy blue top and metallic pink Ganni pants create a beautiful contrast against the green lawn at dusk.
A behind-the-scenes moment from a shoot with Dhvani Bhanushali. This candid shot in a floral pantsuit from Lovechoje shows the fun and relaxed energy on set.
A creative mirror shot with Dhvani Bhanushali. The reflection adds a layer of artistry to her bold blue floral print dress from Runaway The Label.
Genelia D'Souza in a full-length shot, showcasing the modern silhouette of her embellished jacket and skirt from Shop MMVM. The look is perfect for a high-fashion editorial.
Patralekhaa looking away from the camera, giving this shot a candid, editorial feel. The focus is on the powerful silhouette of the Balenciaga blazer and her sleek hair and makeup.
About Editorial & Campaign Looks
Don't stress about the specific garments before we start. We always begin with a mood board to lock in the vibe, whether you want something raw and grunge or sharp and modern. From there, I handle the heavy lifting: sourcing pieces from designers, managing the fitting marathon to ensure the silhouette sits perfectly, and being on-set to handle every last-minute tweak so you can focus on the performance.
Editorial and campaign shoots are where the technical meets the artistic. My process isn't just about picking nice clothes; it is about building a narrative that works from every angle.
The Creative Strategy
Every project starts with a conversation about the vision. We build a look breakdown that dictates the flow of the shoot, ensuring the wardrobe isn't just a collection of outfits but a coherent story. I typically pull 15 to 20 pieces for a standard shoot, mixing high-end designer labels with street style to get that perfect balance of high fashion and reality. If the mood demands it, I also coordinate with designers for custom pieces.
The On-Set Reality
When you see a flawless shot on Instagram, there is a lot of work happening just outside the frame. As your stylist, I am on set for the entire day, up to 8 hours. This includes managing the wardrobe maintenance: constant steaming, lint-rolling, and ensuring every fabric fall is exact. Between takes, I am adjusting collars, pinning silhouettes to fit the model’s posture, and checking that the look works with the hair and makeup team.
Logistics & Detail
Fashion is logistics. I handle the transportation of all wardrobe trunks and maintain strict inventory tracking to ensure nothing is lost or damaged. My goal is to make the process feel light, even when it is physically demanding. Whether you are shooting in a studio in Mumbai or on location in Delhi or Dubai, my focus remains on the details that make the difference between a good photo and an impactful campaign. I bring the 'big energy' and the necessary technical kit—fashion tape, anti-static spray, and all the tools needed to keep the clothes looking pristine under studio lights.
Sanjam Kaur
I’m Sanjam, and I’m all about finding the story in every stitch. Whether we’re creating raw, grunge vibes or sharp, polished campaign looks, I love turning a 'delulu' dream into a real-life shoot. I am as serious about the craft as I am about keeping the vibe on set fun and real.
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