Editorial and Campaign Styling in Mumbai
I bring visual stories to life through fashion, whether it is for a high-end magazine editorial or a bold brand campaign. It is all about capturing the right mood and making the aesthetic feel completely authentic.
A breathtaking shot from the 'UTOPIA' campaign for accessory designer Deepa Gurnani. We paired a feathered, ombre skirt with a stunning, intricate headpiece to create a fantastical, otherworldly look.
A vibrant look from the 'UTOPIA' campaign, where the focus is on the beautiful floral earrings and necklace. The styling uses bold color blocking with a turquoise pleated top and fuzzy jacket to make the accessories pop.
A composite shot from the campaign, showing how different textures and colors come together. The styling here is soft and dreamy, with the accessories as the central focus.
An edgier look from the 'UTOPIA' campaign, styling an embroidered denim jacket with bright pink shorts. This shows how high-fashion accessories can be styled in a cool, contemporary way.
A bright and cheerful look from the campaign, set against a vibrant yellow wall. The styling here is playful, with a gradient tulle dress and floral accessories that feel fresh and summery.
More from the 'UTOPIA' campaign, this time with clashing prints and bright colors. The striped pants and neon green shirt create a fun, eclectic backdrop for the handmade jewelry.
A monochromatic green look from the campaign. Styling a chunky knit sweater with matching pants creates a strong color story that makes the pink accessories stand out beautifully.
A playful, printed look from the 'UTOPIA' campaign. The colorful floral dress is paired with complementary accessories, creating a look that is full of life and personality.
A bold and unexpected look from the campaign, pairing a colorful swimsuit and metallic jacket with a beautiful handbag. The marigold curtain adds a traditional Indian touch to a very modern fashion shot.
A behind-the-scenes video from the 'UTOPIA' campaign shoot. This shows the energy and creativity on set as we brought these colorful, accessory-focused looks to life.
About Editorial & Campaign Styling
When I am on set, the work goes way beyond just picking out clothes. My team and I handle everything from sourcing garments across ten different designers to steam ironing every piece before the camera rolls, ensuring the visual story stays consistent throughout the entire eight to ten hour shift.
Behind the Creative Process
Every campaign, like the 'UTOPIA' work for Deepa Gurnani, starts with a specific visual language. We identify the core emotion of the shoot, whether it is ethereal, futuristic, or avant-garde, and build a world around it. My background at NIFT and Istituto Marangoni provides the technical foundation, but the magic happens when we actually start playing with textures, colors, and silhouettes on set.
The Reality of Production
Fashion shoots are rarely as calm as the final photos suggest. My team handles the heavy lifting so you can focus on the performance. We manage:
- Cross-Brand Sourcing: Getting pieces from multiple designers to complement your hero product.
- Wardrobe Control: Managing the rack, handling steam ironing, and ensuring continuity between shots.
- Crisis Management: Using clamps, gaffer tape, and pins to fix fit issues instantly for the perfect camera angle.
Post-Production
My job does not end when the lights go off. I handle the inventory reconciliation and return logistics for all sourced merchandise within forty-eight hours. This allows you to focus on the creative direction while I manage the operational details.
If you want a styling approach that combines high-fashion vision with practical on-set management, let us connect.
Mayuri Nivekar
I am Mayuri, a stylist who thrives on the energy and creativity of the shoot life. I treat every project as a true collaboration where your vision meets my styling expertise, keeping things professional yet always fun.
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