Commercial Styling for Brands, Films, and Campaigns

How I Approach Commercial Styling

Transitioning from statistics to styling taught me to respect the details. When I take on a commercial project, I am not just picking clothes—I am helping you build a visual narrative.

My work typically falls into two lanes, and I am comfortable switching between them depending on your project:

• E-commerce & Catalogue: This is the fast-paced side. I work with high-street brands like Zara or your own inventory to create clean, sharp looks for catalogues and social media. My focus here is fit, consistency, and volume—getting that perfect shot quickly without compromising on the vibe.
• Editorial & Creative Campaigns: This is where we get to play. Whether it is a music video, a short film like Badboli Bhavna, or a magazine feature, I handle everything from mood boarding to sourcing designer couture. We look at the character, the lighting, and the story to make sure every accessory adds value.

Why Work With Me?

• I speak both Delhi and Mumbai: I am used to the hustle of both cities and am happy to travel if your project needs me on location.
• Reality check: I do not believe in corporate fluff. If a look does not work on screen, I will tell you. I prioritize what looks good on camera over what looks good on a hanger.
• Full Service: From sourcing and pre-production fittings to on-set garment management and returns, I handle the operational headaches so you can focus on the direction.

Have a specific concept in mind? Let’s chat about it.