Commercial Styling for Brands, Films, and Campaigns
Whether it is a high-street e-commerce catalogue or a high-concept film shoot, I help brands and creators tell their stories through authentic, detailed styling.
A close-up of the signature Ivory Sheesha Kurta from SoMan Menswear. I styled this look for ad director Viraj Joshi, focusing on its handcrafted elegance and modern ethnic appeal.
A full-length mirror shot of the SoMan Menswear look. The kurta shirt is versatile enough for festive occasions or a smart casual event.
Another shot from the SoMan Menswear campaign. The relaxed fit and intricate detailing make it a standout piece for any modern man's wardrobe.
A candid moment from the shoot. This ivory kurta is not just stylish but also comfortable, perfect for embodying relaxed elegance.
Styled the hilarious Harsh Gujral for his 'Unobvious Reviews' feature with Times of India. We went for a cool, casual look with a classic white tee and a navy corduroy shirt.
A fun shot of Harsh pretending to read during our shoot. He was an absolute pleasure to work with.
A great portrait of Harsh Gujral. The simple, clean styling allows his personality to shine through.
About this collection
I treat every shoot like a puzzle, balancing the aesthetic needs of the brand with the practical reality of being on set. My approach is hands-on—from steaming garments to pinning hems right before the camera rolls, I make sure the final result is exactly what the vision requires.
How I Approach Commercial Styling
Transitioning from statistics to styling taught me to respect the details. When I take on a commercial project, I am not just picking clothes—I am helping you build a visual narrative.
My work typically falls into two lanes, and I am comfortable switching between them depending on your project:
- E-commerce & Catalogue: This is the fast-paced side. I work with high-street brands like Zara or your own inventory to create clean, sharp looks for catalogues and social media. My focus here is fit, consistency, and volume—getting that perfect shot quickly without compromising on the vibe.
- Editorial & Creative Campaigns: This is where we get to play. Whether it is a music video, a short film like Badboli Bhavna, or a magazine feature, I handle everything from mood boarding to sourcing designer couture. We look at the character, the lighting, and the story to make sure every accessory adds value.
Why Work With Me?
- I speak both Delhi and Mumbai: I am used to the hustle of both cities and am happy to travel if your project needs me on location.
- Reality check: I do not believe in corporate fluff. If a look does not work on screen, I will tell you. I prioritize what looks good on camera over what looks good on a hanger.
- Full Service: From sourcing and pre-production fittings to on-set garment management and returns, I handle the operational headaches so you can focus on the direction.
Have a specific concept in mind? Let’s chat about it.
Madhuri
I am Madhuri, and I love the chaos of a shoot day. Coming from a statistics background, I treat every project like a puzzle—how do we tell this brand's story through fabric, fit, and character?
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