Modern Lifestyle & Youth Culture Styling
I build wardrobes that feel real, relatable, and ready for the screen. Whether it is tech-forward commercials or vibrant lifestyle ads, I style looks that resonate with today's youth. ✨
A fun group shot from the Lenskart campaign, showcasing a mix of trendy and colorful outfits that I curated to appeal to a young, fashion-forward audience.
A quirky close-up from the Lenskart shoot. The styling here was about personality, using a bold purple jacket to complement the playful eyewear.
This shot from the Lenskart ad captures a cute, casual date vibe. I styled the models in complementary pastel and neon colors to create a visually sweet moment.
This is the full brand film for Chumbak, a lifestyle brand known for its colorful and bohemian aesthetic. I styled the entire cast in outfits that reflect a life of joy, using vibrant colors, comfortable fabrics, and eclectic pairings.
A still from the Chumbak ad, where I styled the actress in a simple yet chic green linen top, reflecting a relaxed and modern at-home style.
For this scene in the Chumbak film, I used bright yellow tones and layered kimonos to create a warm, sunny, and bohemian look for the friends getting ready.
A kitchen scene from the Chumbak ad, where the styling is all about comfortable, chic loungewear with pieces like a stylish pajama set and a light robe.
This look for the Chumbak film was fun and youthful, featuring overalls paired with a mesh top to create a trendy and playful character.
Another kitchen moment from the Chumbak ad, with the actress styled in a lovely blue pajama set and a practical yet stylish apron.
An evening scene from the Chumbak film, where I styled the women in elegant, jewel-toned dresses and statement gold jewelry for a sophisticated party look.
About Modern Lifestyle & Youth Culture
For youth-oriented ads, I balance trend-led high-street pieces with comfortable, everyday textures. My process focuses on layering and color-blocking to ensure the character stands out on screen without losing that authentic, lived-in feel.
Every campaign has a unique pulse, and my goal is to translate that into fabric and fit. When working on projects for brands like iQOO or Lenskart, the styling isn't just about the clothes; it is about capturing the energy of campus life or a fun day out. I start with a deep dive into the script, followed by mood board creation to ensure the color palette pops against the set design.
I believe the magic happens in the details. Whether it is sourcing the right accessories to add personality to a casual look or ensuring the silhouette of a jacket fits the action of the scene, I am hands-on. My standard kit on set includes everything from pins and tapes to a steam iron, ensuring the garments stay camera-ready through multiple takes.
I typically work with a two-person team for these projects, allowing me to manage quick changes and keep the talent comfortable. We prioritize sourcing from high-street brands and homegrown labels to keep the aesthetic accessible yet aspirational. If you have a brand vision that needs to feel fresh, punchy, and instantly likeable, let's connect and make it happen. 🖤
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