Beauty and Skincare Campaign Styling
I design clean, fresh, and radiant wardrobes that make your product the hero. Whether it is a minimalist skincare ad or a high-energy beauty shoot, I ensure the styling tells your brand's unique story.
For this Aqualogica campaign, I used a bold, all-red theme. The model is styled in a simple red blazer, making the product and her radiant smile the focus.
A playful shot from the red-themed Aqualogica shoot. I styled the models in complementary red and gingham outfits for a fun, cheerful look.
The styling for this shot was all about fun and freshness. A simple red top and a polka-dot bandana create a retro-inspired, joyful vibe.
Another look from the Aqualogica campaign, showing how the simple red and white outfits create a clean, eye-catching visual against the red backdrop.
A close-up showing the simple but effective styling with a red top and matching polka-dot hair accessory, keeping the focus on the model's happy expression.
A playful and energetic shot where the simple red outfit allows the model's personality and the product to shine.
For the purple-themed range of Aqualogica products, I styled the model in a soft, lavender ribbed top to create a gentle, monochromatic look.
A clean beauty shot where the simple purple tank top complements the model's glowing skin and the product's color scheme.
A beautiful close-up of two models, styled in coordinating shades of purple to create a harmonious and serene image for the skincare campaign.
This shot showcases the frilled lavender top and matching earrings I chose to create a sweet and feminine look for the Aqualogica campaign.
About Beauty & Skincare Campaigns
When I style for skincare, I do not just pick clothes; I build a color story. As you can see in my work with Aqualogica, I match the wardrobe palette directly to the product’s packaging and active ingredients. Whether it is a soft lavender for a hydration range or vibrant red for a detox line, this monochromatic approach ensures the product remains the undisputed hero of the frame while keeping the model’s look fresh and modern.
My Approach to Beauty Styling
Beauty and skincare ads require a delicate balance. The styling needs to feel aspirational and stylish, but it must never distract from the product. My goal is to create a visual harmony where the fabric, color, and fit complement the packaging.
The Process
- Moodboarding: We start with the brand script. I develop a visual direction that aligns the wardrobe with the intended emotion—be it a 'dewy' fresh-faced look or a bold, high-energy campaign.
- Color Coordination: I carefully curate textures and tones that enhance the product's color story. My work with Aqualogica is a prime example of using color blocking to create clean, memorable frames.
- Minimalist Aesthetic: I often opt for clean silhouettes—ribbed tanks, simple blazers, or off-the-shoulder tops. These choices keep the focus on the model's expression and the product being showcased.
Why this matters for your brand
When we are shooting beauty content, every detail counts. From the choice of earrings to the way a top interacts with the lighting, I work closely with the hair and makeup team to ensure that the styling doesn't fight for attention. My experience across both high-fashion editorial and relatable digital campaigns allows me to switch seamlessly between styles, ensuring your brand identity remains consistent across all platforms.
If you have a campaign in mind, I am happy to discuss how we can bring your product's story to life through thoughtful, deliberate wardrobe choices.
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