Featured Commercial Styling and Costume Design
I’m a stylist who believes clothes tell the real story. This collection shows the visual range behind my work, from high-octane action campaigns to heartfelt festive commercials.
For this collaboration between Freefire and the iconic film Sholay, I designed costumes that blended modern silhouettes with minimalist details inspired by the original characters. It was a creatively stimulating process from design and swatching to the final accessorizing.
Styling the one and only Akshay Kumar alongside Shikhar Dhawan for the show 'Dhawan Karenge' was an incredible experience. This look for Shikhar features a custom-designed blue jacket, creating a sharp and modern aesthetic for the episode.
I had the pleasure of styling the wonderful Rashmika Mandanna for this Cetaphil campaign. The focus was on creating a clean, fresh, and natural look to complement the brand's skincare-first philosophy, using soft tones and simple silhouettes.
This campaign for Lenskart was all about capturing a youthful, fun, and energetic vibe. I curated a wardrobe of colorful, casual outfits including varsity jackets and bright knits to reflect the playful nature of the eyewear collection.
For this high-octane Muscleblaze ad, I styled world-renowned powerlifter Larry Wheels and actor Garuda Ram. The looks were designed to be gritty and powerful, combining athletic wear with a cinematic, action-hero feel to match the campaign's energy.
Capturing the joy of an Indian wedding for a Blinkit and Havells film. I styled the bride and groom in beautiful, contemporary ethnic wear, focusing on a pastel color palette and intricate details to create a celebratory and authentic atmosphere.
It was a blast styling the legendary mathematics author RD Sharma for this quirky Flipkart campaign. We created a fun, retro-inspired professor look with a classic plaid blazer and then switched to a cool, disco-themed group shot to match the ad's humorous tone.
For this heartwarming Onam film for Casio, I focused on authentic traditional Keralite attire. The styling, featuring classic Kasavu sarees, was designed to evoke a sense of belonging and familial warmth, telling a beautiful story of a daughter-in-law's first Onam.
About Featured
What you see in the final shot often hides the chaos of the process. For the Muscleblaze campaign, we built an entire gym set from scratch in under 24 hours during a 48-degree Delhi heatwave. It was all hands on deck, from paint and floor leveling to last-minute costume fittings on set, ensuring every thread looked like it belonged to a high-performance athlete.
My approach to styling is grounded in character building. Whether I am working on a TVC for a massive brand or a niche digital campaign, I start by deep-diving into the script and the director's vision. It is rarely just about making things look pretty. It is about understanding the fabric, the movement, and the story the camera is capturing.
The Process
Before the camera rolls, there is a lot of prep. I spend days on mood boards, sourcing fabrics, and coordinating fittings. For the Freefire x Sholay collaboration, that meant blending modern silhouettes with a rugged, minimalist aesthetic inspired by original cinema icons. It is a technical process involving fabric swatching, trim selection, and precise accessorizing to get the texture right.
Working Across India
I split my time between Delhi and Mumbai, which allows me to tap into different markets for sourcing. I have built a reliable network of rental houses, designers, and local markets in both cities. This mobility lets me manage styling for TV commercials, celebrity shoots, and brand campaigns anywhere in the country.
My Philosophy
I am lucky to play dress-up for a living, but I take the technical side seriously. From handling quick changes on set with a dedicated team to managing wardrobe continuity during long shoot days, my goal is to make the talent feel comfortable so the performance is effortless. If you want your campaign to look real, fresh, and full of character, let's chat.
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