Youth & Lifestyle Campaign Styling
Fresh, relatable looks that capture the energy of your brand story, from college festival vibes to high-energy lifestyle commercials.
This shot from the Casio campaign captures a cool, casual vibe among friends. I used a mix of a varsity jacket, a striped t-shirt, and a simple hoodie to create distinct but harmonious looks for a group scene.
The lead actor for the Casio ad needed a look that was effortlessly stylish. I chose a layered combination of a mandarin collar shirt over a simple white tee to give him a smart-casual, leading-man feel.
Character styling can also be about humor. For this scene in the Casio ad, I created a funny, slightly awkward look with a prop sword and helmet to fit the comedic context of a college play rehearsal.
This character's "Trust me, I'm an engineer" t-shirt was a specific choice to build his quirky persona within the Casio ad's storyline. It’s a great example of how a single wardrobe piece can add a layer of personality and humor.
A wide shot of the stage from the Casio 'Performing Arts Festival' ad. My job was to ensure the entire cast's wardrobe felt cohesive and authentic to a college setting, from the performers to the stagehands.
Even characters in the background need a defined look. This simple, casual outfit helps build the world of the college festival, making every part of the scene feel real and lived-in.
This collage from the Maruti Suzuki Arena campaign shows the variety of vibrant and energetic looks I created. The styling ranged from colorful streetwear and athleisure to smart-casual outfits, all designed to match the brand's dynamic image.
For mymagicpin, I styled a wide range of characters for different short-form ads. This collage shows the versatility required, from a character in pajamas at home to a formally dressed waiter and patrons at a restaurant.
About Youth & Lifestyle Campaigns
When we are on a 12-hour shoot day, the biggest challenge is not the initial look, it is keeping everything looking exactly the same from the first take to the last. I use specific fit hacks like fashion tape and strategic clipping to ensure clothes move right and stay in place, no matter how many times the actors walk through a scene or change their posture.
My approach to youth and lifestyle styling is rooted in reality. When I work on commercials like the Casio or Maruti Suzuki campaigns, my goal is to make the wardrobe feel lived-in and authentic rather than like a static costume. This process starts long before the shoot day.
The Pre-Production Process
I start with a deep dive into the script or concept. Whether it is a college play rehearsal or a group of friends on a road trip, I create a mood board that defines the 'vibe' of each character. For most digital and social media campaigns, I source from high street brands because these are the places your target audience actually shops. This builds an immediate connection with the viewer.
On-Set Reality
Commercial styling is about speed and precision. I manage the racks, ensure all garments are steamed, and handle the continuity of accessories across different takes. If a director needs a sudden change or a last-minute adjustment, I am ready with my stylist kit to make alterations on the spot.
Working with Me
I am based in Delhi NCR and I travel to locations for shoots. My work covers everything from wardrobe management to active standby during the final take. If you are looking for a stylist who understands the pace of modern ad films and knows how to build characters through clothing, let's talk.
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