Commercial Styling for Digital and TV Ad Campaigns
Bringing brand stories to life is all about the details. From high-energy TV commercials to fast-paced digital campaigns, I handle the chaos so you get the perfect look on screen.
A scene from the 'College Interns' ad series I styled for HP. The challenge was to create distinct, personality-driven looks for a large cast of young actors in a busy, creative office setting.
Another film from the HP 'College Interns' campaign. My team and I managed the wardrobe for the entire cast, ensuring each character's style felt authentic to the story of ambitious fashion interns.
This third film for HP's campaign required careful coordination of outfits to tell a cohesive visual story across the series. It's a great example of large-scale commercial styling for a major tech brand.
From the gym to the restaurant, this Zomato Dining Carnival ad with Ahsaas Channa required versatile styling. I created distinct looks for different scenarios to tell a fun story about working out and dining out.
Styling this Zomato ad was all about capturing the joy of food. The outfits were chosen to feel relaxed and stylish, perfect for a casual dining experience after a game of soccer.
For this Lotus Herbals campaign with Anushka Sen, the styling was clean, fresh, and bright. I used a palette of whites and soft tones to complement the skincare brand's natural aesthetic.
About Digital & TV Ad Campaigns
When you are styling for film, it is not just about the lead actor. Whether I am managing wardrobe continuity across different scenes in a Zomato commercial or coordinating distinct outfits for a large cast in an HP ad series, my focus is on keeping the visual story consistent. You need someone who stays on set to monitor fabric fall and tag visibility, making sure that what looks good in the mirror actually performs under studio lighting.
Commercial styling is a constant balancing act between creative vision and rigid logistics. When a director has a specific script requirement, I work backward from the persona to the wardrobe. My process involves intensive prep, which starts with a digital style deck and includes sourcing from local markets, luxury rentals, or high-street brands depending on the project budget.
On-set is where the real work happens. I do not just dress the lead; I manage the entire background cast and maintain continuity. It is often thoda tedha (a bit messy) when you are dealing with multiple costume changes under tight production schedules, but that is the job. I bring a full commercial kit with industrial steamers, fashion tape, and clamps so we can fix issues immediately without holding up the shoot.
My approach is highly collaborative. Whether it is a clean, fresh aesthetic like my work for Lotus Herbals or high-energy, versatile looks for Zomato’s Dining Carnival, I make sure the outfits tell the brand story. I handle everything from initial studio fittings and approval rounds to post-shoot dry cleaning and merchandise returns. Let’s make something real together.
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