Brand Advertising Campaigns & Commercial Styling
I do not just dress models for campaigns; I shape the visual narrative to make your brand story clear and compelling. From concept and casting to final execution, I ensure every look is intentional and aligned with your commercial goals.
A full-length shot from the Jimmy's Cocktails campaign, capturing a moment of pure joy. The styling is bright and energetic, with the model in yellow shorts and a white crop top that perfectly matches the brand's vibrant and fun-loving identity.
This campaign film for luxury accessory brand Da Milano showcases a range of their latest handbags. My creative direction and styling focused on creating a mood of chic, urban sophistication, with models styled in sharp, elegant outfits.
A high-energy campaign film for the UFC and Timex watch collaboration. I styled the fighter in a series of looks, from athletic wear to a cool leather jacket, to showcase the watch's toughness and versatility in different settings.
A powerful portrait from the Timex UFC campaign. The model is styled in a simple blue hoodie, with the intense lighting and his direct gaze creating a mood of strength and focus, letting the rugged watch stand out.
A clean, sophisticated shot for the Timex campaign. I styled the UFC fighter in a simple brown turtleneck to create a more refined look, showing the watch's versatility and proving it can be worn both in and out of the ring.
For this Pizza Hut digital ad, the styling was all about creating a relatable and appetizing moment. I focused on the model's hands and simple, dark clothing to ensure the new "Melts" product was the absolute hero of every shot.
A television commercial for the Noise Luna Ring. My styling for the models focused on clean, athletic, and lifestyle-oriented looks to highlight the product's use in fitness and everyday life, aligning with the brand's "You Move, We Move" tagline.
An autumn-winter campaign shot for Da Milano, featuring a men's leather jacket. I styled it with a classic black turtleneck for a look that is timeless, sophisticated, and effortlessly cool, set against a moody bar backdrop.
This look from the Da Milano campaign showcases a quilted leather vest. The styling is sleek and modern, layered over a black turtleneck to create a sharp, textured ensemble for the autumn-winter season.
A luxurious campaign shot for Da Milano, set in a gold-tiled bathroom. I styled the model in a shimmering gold jacket, with the earthy tones of the clutch bags providing a beautiful contrast against the opulent background.
About Brand Advertising Campaigns
It is easy to focus only on the clothes, but true campaign styling is about continuity and visual storytelling. Whether it is a TVC requiring precise character consistency or a digital lookbook needing a specific color palette, I manage everything from moodboarding and casting to the final set supervision so the wardrobe is always the hero of the shot.
My approach to commercial styling bridges the gap between high-fashion editorial and practical advertising needs. I act as both stylist and creative director, which allows me to maintain a cohesive vision from the first brainstorming session to the final frame.
The Process
Every project begins with a deep dive into your brand identity. I do not rely on pre-set formulas. Instead, I develop a specific moodboard covering lighting references, posing guides, and color palettes that complement your production design. This ensures that the wardrobe does not clash with the set but rather enhances it.
Services Breakdown
- TVC & Large Format Commercials: I focus on character design and costume continuity. If you have multiple shoot days, I ensure the consistency of every piece, from the lead actors to the background talent, managing steaming, pinning, and fittings.
- Digital Lookbooks & Social Media Campaigns: Here, the priority is movement and commercial appeal. I source complementary accessories and manage the styling team to deliver a high volume of looks within a single shoot day.
- Editorial Print Campaigns: For print, the focus shifts to texture and silhouette. I handle everything from sourcing designer footwear and jewelry to on-set continuity to ensure every hero shot is perfect.
Collaboration
I do not work in isolation. My process involves collaborating with your photographer, director, and production team to ensure the styling supports the camera angles and lighting. Whether we are shooting in a studio in Delhi or on location, my goal is to deliver visuals that communicate your brand message instantly.
Vikram Seth
I’m Vikram, and I view every campaign as a story waiting to be told. I do not believe in filling space with clothes; I work with you to understand your brand's soul and build a visual identity that cuts through the noise, whether we are shooting in a Delhi studio or on location.
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