High-Energy and Action Costume Styling
I design bold, movement-ready costumes for ad films and intense action sequences. Whether it is a gritty gym showdown or a high-octane gaming campaign, I create looks that handle the action while staying true to the script.
This is the full ad for Muscleblaze, a South Indian action-style blockbuster. I designed the costumes for the entire cast, including Larry Wheels and Garuda Ram, creating a gritty, high-impact look for the gym showdown.
A cinematic shot from the Freefire x Sholay collaboration, where I styled the actors in modern interpretations of the iconic characters, including this 'Jai-Veeru' motorcycle scene.
A moody campfire scene from the Freefire ad. The styling involved rugged, dark-toned outfits with modern accessories like fingerless gloves to create a contemporary action look.
This wide shot showcases the minimalist, modern silhouettes I designed for the characters, set against a dramatic landscape.
An action shot from the Freefire film, highlighting the custom-styled vest and shirt combination that gives a nod to the original Sholay character while feeling modern.
Styling the villain's look for the Freefire x Sholay ad. I used earthy tones, a turban, and rugged textures to create a formidable presence.
The villain's gang, styled in coordinated rugged outfits with modern combat details like bullet belts, creating a cohesive and intimidating look for this gaming commercial.
A powerful shot of Garuda Ram from the Muscleblaze ad. His look was styled to be intimidating and strong, fitting for the 'villain' of the piece.
An action sequence from the Muscleblaze ad, showing the dynamic and functional nature of the costumes I designed for the fight scenes.
A close-up of Larry Wheels, styled in a classic white tank top and gold chain to create an iconic, old-school strongman look.
About High-Energy & Action Styling
Designing for action sequences involves more than just aesthetics. I focus on structural integrity, ensuring zippers stay put during stunts and fabrics handle the heat of long, demanding days on set. Whether it is a motorcycle scene or a gym fight, the costumes must function as well as they look on camera.
When you are shooting an action sequence, the last thing you want is a costume failure. I have spent enough time on sets, from 48-degree Delhi heatwaves to complex gaming ad shoots, to know that styling needs to be practical first. My process for high-energy commercials starts with the script and ends with a wardrobe that the talent can actually perform in.
I work closely with the action director and production team to understand the limitations and requirements of every shot. If a character needs to jump, run, or climb, the garment needs to move with them. This involves custom-tailoring pieces, using reinforced stitching in stress points, and sometimes even dyeing fabrics to get that perfect gritty, authentic look you see in my gym campaign work.
I treat every project as a fresh puzzle. I source from a mix of homegrown labels and local markets to build looks that feel grounded. For my work with brands like MuscleBlaze and Freefire, the styling was not just about the clothes. It was about the silhouette, the wear and tear, and the specific accessories that made those characters believable. I handle the entire lifecycle of the wardrobe, from the initial mood board and sourcing to fittings and final on-set maintenance. You can focus on the camera angles and the stunt choreography, while I make sure every actor looks the part and stays comfortable throughout the take.
Shreya Singh
I'm Shreya. I think of my job as playing dress-up, but with a bit more pressure. I thrive in the chaos of an action shoot—the sweat, the last-minute tweaks, and getting the perfect shot.
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