House of Masaba: A Sculptural Couture-scape
We translated the House of Masaba brand identity into a fluid, sculptural space. This flagship is a dialogue between Indian maximalism and modernism, where curved walls and terracotta hues create an environment that feels like a gallery and a sanctum.
The entrance, where the brand's signature tribal bust and a curving, vibrant red wall immediately immerse the visitor in the world of Masaba. The forms are soft and sculptural, a direct nod to the flow of fabric.
A close-up of the iconic black tribal bust, set against a pod-like enclosure. This is a key element of the brand's visual identity, integrated directly into the architectural narrative.
A fluted, sculptural column anchors a curving walkway. The entire space is finished in a tactile lime plaster, creating a soft, continuous surface that feels both ancient and contemporary.
A single garment is displayed like a piece of art against the curving, earthen-toned walls. The architecture acts as a quiet, respectful stage for the couture.
A bridal lehenga hangs in a dedicated niche, the rich red of the garment complementing the warm, earthy tones of the walls.
The space is a journey through a series of reveals and enclosures. Here, animal sculptures stand guard along a winding path, adding a touch of playful surrealism.
A private consultation nook, where traditional Indian furniture and rich red textiles create a sense of heritage and luxury.
A view into the consultation area, framed by a magnificent, antique carved wooden doorway. This is a dialogue between past and present, craft and couture.
A vignette showing a traditional console table and mirror, set against the backdrop of the store's curving, sculptural walls.
A view of a display area, where the organic forms of the walls and a classic armchair create a soft, inviting atmosphere.
About House of Masaba: A Sculptural Couture-scape
Architecture here is an exercise in sculptural fluidity. We eschewed standard rectilinear construction to create pod-like enclosures finished in tactile, hand-applied lime plaster. This material choice serves a dual purpose: it offers the softness of draped fabric, mirroring the couture on display, and establishes a muted, earthen backdrop that ensures the vibrant, maximalist pieces remain the focal point of the narrative.
The House of Masaba flagship in Mehrauli is not merely a retail store. It is a meticulously crafted spatial dialogue. Our design philosophy was to move away from the traditional, rigid storefront model and instead develop a 'couture-scape.' By utilizing sweeping, curved walls, we created a journey of discovery. Every alcove and reveal is intentional, guiding the visitor through a series of sensory vignettes rather than a static display.
We balanced the project's inherent maximalism with significant structural restraint. The use of terracotta-hued lime plaster acts as a unifying thread, tying together the diverse elements of traditional Indian furniture, brass detailing, and contemporary minimal lines. This specific choice of lime plaster provides a depth of texture that paints cannot replicate, changing under the shifting light of the day.
For brands seeking similar experiential environments, our approach focuses on three pillars:
- Architectural Identity: We define the 'soul' of the space before drawing a single line. For Masaba, this meant translating the brand's rule-breaking spirit into physical, sculptural forms.
- Sensorial Zoning: The transition from the high-energy entrance to the quiet, introspective consultation nook is engineered to influence the shopper's psychological state.
- Material Integrity: We prioritize honest materials like natural stone, wood, and lime plaster to build environments that resonate with the visitor long after they depart.
Whether you are conceptualizing a boutique, a speakeasy, or a lifestyle concept store, our process is collaborative. We engage with artists and lighting specialists to ensure that your space performs as a narrative, not just a container for products.
Renesa
I lead the design process at RENESA, where I believe a space is a living memory, not just walls. We do not chase trends. We hunt for the spark between your brand's soul and the built environment. If you want a space that breathes and lingers in the mind, let us begin that conversation.
Explore our range of architectural design services
Search for specific projects, styles, or design packages to see how we build spaces.
More from Experiential & Spatial Branding by Renesa
More services by Renesa