About

How I See Space & Identity

I see architecture as a way to tell stories. Spaces aren’t just walls or furniture - they’re a physical memory. My designs always start with your brand’s soul and try to capture that feeling in every corner.

Translating Brand to Experience

Every project is a back-and-forth. I don’t just put logos on walls. I use metaphorical shapes - your bakery might get curved walls that look like dough rising, or a fashion brand gets corners that feel like fabric folds. Colors and textures matter too. Terracotta reds might bring a hint of tradition, while lime plaster can remind you of old-school calm. Even your brand icon isn’t just stuck somewhere - it’s built right into the space.

Creating Immersive Worlds

I like spaces that pull you in. For fashion houses, I’ve mixed traditional artifacts with modern lines, so it feels part gallery, part cozy nook. For restaurants, I’ve fused cultural stories, like Thai lanterns at the bar or bold colors that tell a cross-cultural story. Even for speakeasies, I build in secret entrances and layers, so every step is part of the brand’s narrative-based architecture.

Atmosphere Is Everything

Not everything is about what you see or touch. I use light, scale, and silence to set the mood. Calm spaces get lots of warm wood and gentle lighting. If mystery is the vibe, I’ll use raw concrete and shadows that move with you. Some spaces shift - bright and chill in the day, bold and buzzing at night. That’s sensory-driven spatial environments.

Collaboration Is Key

It all starts with your brand’s story and grows through constant collaboration. The final space is always a shared journey, not just my own.