Commercial & Ad Film Styling

My Approach to Commercial Styling

Styling for the screen is different from styling for a still image. It requires a deep understanding of movement, lighting, and narrative arc. My process starts long before the cameras roll.

The Pre-Production Phase

• Script Breakdown: I begin by reading your script multiple times to map out character arcs. A character's internal journey should reflect in their clothing choices.
• Moodboarding & Trials: Before we reach the set, we lock in the vision. I conduct costume trials to ensure every piece fits perfectly and, more importantly, that the actor is comfortable enough to move and act naturally.

On-Set Execution

• Continuity Management: This is where most shoots hit a snag. I monitor everything from the way a collar sits to the placement of jewelry across different takes. This saves hours in the edit room.
• The Emergency Kit: Scripts change, accidents happen, and wardrobe malfunctions are real. I always have a fully stocked kit with safety pins, fashion tape, stain removers, and basic sewing tools to handle any last-minute fix instantly.

Why Work With Me?

I treat every project as if it were my own. Whether it's an automotive commercial for Suzuki or a lifestyle ad for SanDisk, I don't just pick outfits. I ensure the look aligns with your brand's voice and the director's vision. My background as an educator means I am used to explaining why a particular look works, which helps in getting the whole production team on the same page quickly. If you have a campaign in mind, let’s discuss the vibe you are aiming for.