Commercial and Ad Campaign Styling Services
We shape the visual identity of your brand campaigns. From character styling for TVCs to product-focused wardrobe curation for print ads, our work ensures your message lands just right.
A still from a heartwarming TV commercial we styled for Peps mattresses. We chose simple, comfortable, and traditional clothing for the actors to create an authentic, slice-of-life feel that resonates with the audience and tells a story of family and comfort.
This is from a TVC we styled for the iconic brand Prestige. The styling was focused on creating a relatable, modern home environment. The simple, comfortable outfits ensure the focus remains on the product and the story of everyday life.
Styling for the launch of the Vivo X90 Series mobile phone. We chose a sleek, dark blue sweatshirt for the model to create a sophisticated and modern aesthetic that matches the high-tech product.
Another shot from the Vivo X90 Series campaign. The focus here is on the product, so the styling is minimal and clean. The dark, simple clothing ensures that the phone remains the hero of the image.
For this shot in the Vivo campaign, we used light-colored, textured trousers to create a softer, more lifestyle-oriented feel. The neutral palette complements the elegant design of the phone.
About Commercial & Ad Campaigns
When styling for high-stakes TVCs or print campaigns, we manage everything from character wardrobe continuity to rapid wardrobe changes on set. Our kit includes essential tools like fabric tape and sewing supplies to handle any last-minute fit corrections, ensuring the monitor review shows nothing but perfect visuals for your production team.
Commercial styling is a different beast compared to editorial or bridal work. It requires precision, deep collaboration with the director, and an understanding of the brand's core message. Whether we are styling a slice-of-life TV commercial for a mattress brand like Peps or creating a sleek, tech-forward aesthetic for a Vivo smartphone campaign, our priority is always the product.
Our approach to advertising campaigns involves:
- Concept Alignment: We collaborate closely with directors to build mood boards that translate script requirements into tangible outfits.
- Character Development: For TVCs, we avoid generic trends. Instead, we design looks that fit the specific character, helping the audience connect with the story instantly.
- On-Set Precision: We maintain outfit continuity across multiple takes and different filming days, ensuring that every collar, pleat, and accessory remains consistent.
- Product-First Styling: In campaigns for brands like Prestige or Vivo, the clothing must complement, not distract. We use neutral palettes, texture control, and precise fit adjustments to keep the focus squarely on the product.
We function as a full-service team, bringing an assistant to every shoot to manage the heavy lifting, steaming garments, handling returns, and keeping the wardrobe organized while the director focuses on the frames. Based in Chennai, we travel across India and even the US for projects that demand a specific creative direction. If you have a campaign that needs a sharp, narrative-driven visual approach, let us discuss your brief.
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