About Commercial & Advertising Styling

I see styling for commercials and advertising as a way to give shape to a brand’s real story, not just dress up models. For me, it’s about blending modern looks with a bit of old-school craft, so your campaign doesn’t just look good but actually feels like something.

What I Actually Do

• I’m hands-on from brainstorming to the final shot, basically playing Creative Director and stylist rolled into one.
• I help figure out the campaign’s vibe—whether it’s surreal elegance for a couture launch or a chilled-out mood for a product photoshoot.
• Styled for brands like Samsung, Dior, Pizza Hut, Oaksmith and more. Every medium’s different, so I switch it up for TV, print, digital—you name it.
• Lookbooks? I make sure they tell a story, not just display outfits. Like, every kaftan has its own kahani (story).

Building the Whole Scene

• Handpick faces who fit the campaign, not just whatever’s trending.
• I get into the set design too, building anything from trippy floral setups to bold, minimal backdrops.

Styles & Industries

• Not stuck on one style—done everything from sharp menswear to avant-garde, and clean, minimalist stuff.
• Worked in fashion, jewelry, luxury hotels, even food and drinks.

Teamwork Matters

• I don’t do this alone. I bring in top photographers, MUAs, and production folks. Everyone clicks as a team—makes a huge difference.
• Delhi’s home base but I travel all over—wherever the story takes me.