Commercial & Advertising Styling
Available across India
I handle everything from concept to styling and set design for commercials, making sure each campaign fits the brand’s story and works across TV, print, and digital.
Pricing Guide
Digital Lookbook & Social Media Campaign
Concept & Pre Production
- Creative Direction: Visual theme development for Instagram/Web consumption.
- Moodboarding: Creation of deck with color palettes, lighting references, and posing guides.
- Casting Assistance: Selection support for models from agency contacts.
- Wardrobe Sourcing: Sourcing of complementary accessories like footwear, jewelry, and bags.
On Set Execution
- Duration: Up to 8 hours of on set styling supervision.
- Look Count: Styling of 6 to 10 distinct looks.
- Team: Lead stylist plus 1 Assistant Stylist for steaming, pinning, and dressing.
- Prop Styling: Basic prop arrangement and set dressing assistance.
Post Shoot
- De kitting: Packing and return of all sourced accessories and props.
- Selection Support: Assistance in shortlisting final images.
Editorial & Brand Print Campaign
Strategic Creative Direction
- Narrative Building: Development of High Fashion narratives aligned with brand identity.
- Set Design & Art Direction: Collaboration on backdrop selection and prop sourcing.
- Talent Management: Management of model casting and agency negotiations.
Advanced Styling & Sourcing
- Look Curation: Styling of 10 to 12 high concept Hero Looks for print/billboards.
- Cross Brand Sourcing: Sourcing of high end accessories, vintage jewelry, and designer footwear.
- Fittings: Dedicated day for model fittings to ensure tailoring and fit.
On Location Execution
- Team: Lead Stylist plus 2 Assistant Stylists.
- Continuity: Management of creases, fabric fall, and jewelry placement during shoot.
- Location: Includes travel within Delhi NCR.
TVC & Large Format Commercial
Commercial Vision & Character Design
- Costume Design: Creation of specific character looks based on director treatment.
- Storyboarding: Alignment of wardrobe colors with production design and lighting.
- Bespoke Sourcing: Procurement of specific costumes, uniforms, or period specific attire.
Production & Logistics
- Scale: Styling for up to 2 Lead Actors and 4 to 5 Secondary/Background talent.
- Fittings & Alterations: Mandatory fitting session with director to approve looks on camera.
- Set Design Integration: Input on frame composition to prevent wardrobe clash.
On Set Management
- Duration: Coverage for up to 2 shoot days (typically 12 hour shifts).
- Continuity Management: Maintenance of wardrobe consistency between takes and angles.
- Styling Team: Lead Stylist plus 3 Assistant Stylists (steaming, adjustments).
- Emergency Kit: Standby kit for wardrobe malfunctions during live shoot.
About Commercial & Advertising Styling
I see styling for commercials and advertising as a way to give shape to a brand’s real story, not just dress up models. For me, it’s about blending modern looks with a bit of old-school craft, so your campaign doesn’t just look good but actually feels like something.
What I Actually Do
- I’m hands-on from brainstorming to the final shot, basically playing Creative Director and stylist rolled into one.
- I help figure out the campaign’s vibe—whether it’s surreal elegance for a couture launch or a chilled-out mood for a product photoshoot.
- Styled for brands like Samsung, Dior, Pizza Hut, Oaksmith and more. Every medium’s different, so I switch it up for TV, print, digital—you name it.
- Lookbooks? I make sure they tell a story, not just display outfits. Like, every kaftan has its own kahani (story).
Building the Whole Scene
- Handpick faces who fit the campaign, not just whatever’s trending.
- I get into the set design too, building anything from trippy floral setups to bold, minimal backdrops.
Styles & Industries
- Not stuck on one style—done everything from sharp menswear to avant-garde, and clean, minimalist stuff.
- Worked in fashion, jewelry, luxury hotels, even food and drinks.
Teamwork Matters
- I don’t do this alone. I bring in top photographers, MUAs, and production folks. Everyone clicks as a team—makes a huge difference.
- Delhi’s home base but I travel all over—wherever the story takes me.
Meet your Expert
Vikram Seth
87 connects in last 3 months
My Story
Style for me? It’s not just clothes, it’s a whole story. I’m Vikram, always chasing inspiration—sometimes it’s Mykonos, sometimes Sofia, sometimes just a wild idea in my head. Teaching at Pearl Academy keeps me sharp, sharing what I know with fresh minds. I’m all about making people feel good in what they wear. Confidence, not just outfits. That’s my real jam.
My Work
Fashion Styling & Personal Shopping - I style wardrobes, destination wedding looks, and guide personal shopping, in-person or online.
Creative Direction & Campaigns - I handle everything from concept to casting, creating editorial campaign styling with a poetic touch.
Styling Philosophy - Monochromatic styling, mix of textures, minimal accessories fashion. Editorial but wearable, always with a twist.
Who I Work With - I vibe best with folks who love understated luxury and artisanal heritage fashion.
