Featured Work by Vikram Seth | Fashion Styling & Creative Direction

For this television commercial with Samsung, I was responsible for styling the entire cast to create a vibrant, energetic, and youthful atmosphere. The goal was to ensure the fashion felt aspirational yet relatable, perfectly aligning with the brand's dynamic image.

This look for a menswear campaign captures timeless sartorial elegance. I styled this classic white tuxedo with a dramatic bow tie, using focused lighting to sculpt the silhouette and create a mood of sophisticated confidence.

In this bridal campaign, my creative direction and styling aimed to create a scene of opulent romance. The rich red lehengas, intricate jewelry, and a bed of rose petals come together to tell a story of modern regality and shared moments.

For the Jimmy's Cocktails advertising campaign, the brief was pure summer fun. I styled the model in a clean, bright outfit that complements the product's vibrant color, creating a visual that feels refreshing, happy, and effortlessly cool.

This group shot for a luxury ethnic wear campaign showcases my approach to cohesive collection styling. I balanced different silhouettes, from a draped saree to a structured jacket, using a unified color story of reds and earthy tones to create a powerful, harmonious composition.

In this jewelry campaign, the focus was on creating an aura of timeless grace. I used flowing, neutral-toned fabric to frame the model, ensuring the magnificent ruby and polki necklace set remained the undisputed hero of the image.

This fashion film for a menswear designer captures the dynamic energy of modern tailoring. Through a mix of sharp suits, traditional bandhgalas, and motion-blur effects, I aimed to showcase the versatility and sartorial edge of the collection.

My role in the Oaksmith Style Studio campaign was to style looks that were sophisticated and aspirational. This television spot highlights how I translate a brand's identity into a complete visual language, from casting to the final polished look.

Shot in the desert for a luxury accessories brand, this black and white image creates a narrative of stark, minimalist elegance. The styling of the leather trench coat and dual bags against the vast landscape was a deliberate choice to evoke a sense of timeless adventure and high fashion.