Tribe Verified

Lifestyle & Commercial Campaign Styling

byParul GaubaTakes projects across Delhi NCR; travels pan-India for shootsStarts from₹45,000 Per 8-Hour Shoot DayView full gallery

I build visual worlds for brands, not just outfits. From high-energy food campaigns to minimalist home decor shoots, let's make your product the story.

A shot from a high-energy lifestyle campaign I styled for a patisserie. We created a "granny-core" themed poker night, using bold prints, colorful accessories, and playful props to capture a feeling of fun and joyful chaos.

This is from a festive campaign I styled for Haldiram's, a beloved Indian food brand. The project involved costume styling to evoke the spirit of the Teej festival, creating a warm and celebratory atmosphere.

Fashion styling for a luxury home decor brand. I created a serene and sophisticated mood, styling the model in an elegant olive green dress that complements the texture of the carpet and the overall aesthetic of the space.

Another look from a commercial shoot for a luxury home brand. I styled the model in a flowing yellow summer dress to create a sense of ease and comfort within the beautifully designed bedroom, making the entire lifestyle feel aspirational.

About Lifestyle & Commercial Campaigns

My approach to a campaign is simple: the product is the hero, but the vibe is the hook. Whether it's styling a 'granny-core' poker night or a serene home decor shoot, I handle the entire creative pipeline—from mood boarding and prop sourcing to managing the chaos on set—so you end up with images that stop the scroll.

Worked with brands like Haldiram's & Torte — Approved by the tribe
P

Parul Gauba

Takes projects across Delhi NCR; travels pan-India for shootsStarts from ₹45,000 Per 8-Hour Shoot Day

I’m Parul. I believe in dopamine dressing and visuals that actually make people stop scrolling. I’m here to take your brand’s chaos and turn it into a story that sticks.

Similar work from other experts

Browse through Curated picks from other experts on mytribe

A full-length shot from the Jimmy's Cocktails campaign, capturing a moment of pure joy. The styling is bright and energetic, with the model in yellow shorts and a white crop top that perfectly matches the brand's vibrant and fun-loving identity.23
A powerful portrait from the Timex UFC campaign. The model is styled in a simple blue hoodie, with the intense lighting and his direct gaze creating a mood of strength and focus, letting the rugged watch stand out.

Brand Advertising Campaigns & Commercial Styling

V
Vikram SethOn-set styling in Delhi; Travels across India for campaigns
An action shot of honey being drizzled from a dipper. Capturing motion like this adds a dynamic and delicious element to product photography, perfect for showing the product's texture.19
Here we show the product in a use-case scenario, drizzling honey over a fresh fruit salad. This helps customers visualize how they can enjoy the product at home.
A lifestyle shot showing honey with nuts being added to a glass of milk. This composition suggests a healthy and delicious breakfast or snack option.
We created a refreshing iced tea using the client's honey orange tea concentrate. This type of recipe-based shot is great content for a brand's blog or social media.

Creative Lifestyle Photography and Product Styling in Delhi-NCR

S
Shivani IssarShoots across Delhi-NCR; Studio in Janakpuri
This is the hero shot from a campaign for Mamaearth's natural lip balm. I created a rich bed of fresh raspberries to instantly communicate the product's core ingredient and natural essence, making the visual both vibrant and informative.7
For this Gianchand single malt whiskey shoot, the goal was to create a sense of premium sophistication. I used dramatic, focused lighting and shadows with a simple setup of playing cards to evoke a relaxed, after-hours mood.
To highlight the hydrating qualities of Neutrogena's Hydro Boost cleanser, I designed a set that immerses the product in its element. The use of real water, bubbles, and a clean blue background creates a feeling of ultimate freshness and hydration.

Professional Brand Visuals & Creative Campaigns

R
RaminderAvailable at client locations across Delhi NCR
A creative product-focused shot for Crocs. Holding the shoes up to the camera highlights the customizable Jibbitz charms, showing the fun and personalizable aspect of the product.37
A detailed close-up of a Varsey Clothing leather jacket. This shot focuses on the texture of the material, the quality of the stitching, and the crisp branding, which is crucial for product-focused campaigns.
An atmospheric, black-and-white product shot for Lino Perros. Placing the gym bag, shoes, and accessories in the foreground with the model blurred in the back creates a lifestyle context while keeping the product as the hero.
An engaging shot for a streetwear brand where the model reaches towards the camera. This dynamic pose draws the viewer in and showcases the t-shirt's design in a creative, interactive way.

Creative Product Campaigns

A
Atul GuptaTakes projects across Delhi NCR; travels pan-India
8

Brand Campaigns: From Concept to Content

M
Manisha ShrotriyaAvailable online and for projects across Mumbai Metropolitan Area
A full-length shot of this beautiful ethnic wear for a Myntra lookbook. The styling focuses on creating a powerful silhouette with the sharara pants and embroidered jacket, perfect for their festive collection campaign.18
Movement and flow were key for this shot. I styled the dupatta to create a sense of grace and motion, making the outfit look dynamic and appealing for online shoppers on Myntra.
A candid, happy moment from the Myntra festive shoot. The styling here is all about showing how the outfit can be worn comfortably while still looking incredibly elegant.
A soft and gentle portrait from the same Myntra series. The close-up allows the details of the embroidered jacket and the statement earrings to become the focus of the shot.

E-Commerce & Lookbook Styling for Fashion Brands

K
KayalTravels across India for shoots; Studio in Santacruz West, Mumbai

More from Creative Direction & Commercial Styling by Parul Gauba

FeaturedIndian & Festive Wear CampaignsModern & Contemporary LookbooksJewellery & Accessory StylingCreative & Editorial StorytellingBehind the Scenes & EventsPersonal Style & Inspirations

More services by Parul Gauba

Influencer Marketing & Content CreationEvent Curation & Management
  1. Home
  2. Parul Gauba
  3. Creative Direction & Commercial Styling
  4. Lifestyle & Commercial Campaigns