Sharp Menswear Styling for Campaigns and Shoots
Styling for men is about more than just a suit. It is about nailing the silhouette, the confidence, and that specific vibe you need for the screen or the press.
For the same campaign with Milind Soman, I styled this more relaxed but equally sophisticated look. A sharp waistcoat over a crisp white shirt creates a look of rugged elegance, perfect for the outdoor setting.
I styled actor Gashmeer Mahajani in this sharp three-piece navy suit for a commercial photoshoot. The lighting and pose create a dramatic, high-impact image.
A full-frontal shot from the same series. The styling is clean and classic, focusing on a perfect fit and timeless color combination to project confidence and charm.
This walking shot adds a dynamic element to the photoshoot. The suit styling was designed to look impeccable even in motion, a key consideration for commercial work.
About Sharp Menswear Styling
When styling for commercial shoots, the suit has to look perfect both standing still and in motion. Whether it is pinning a waistcoat for a rugged outdoor look or ensuring a navy three-piece fits flawlessly during a walking shot, I focus on the micro-details that make a massive difference on camera.
Great menswear styling is rarely about the clothes alone. It is about how those clothes move, catch light, and communicate character during a shoot.
My Approach to Menswear
My process for ad films and editorial shoots is heavily focused on fit. I use techniques like pinning, clamping, and industrial steaming to ensure that even a rented suit looks custom-fitted to the actor. On set, I monitor the monitor along with the photographer, fixing stray folds or jacket alignment between takes to maintain visual continuity.
Services for Brands & Individuals
I handle projects ranging from high-energy music videos to classic print hoardings. For commercial styling, I provide:
- Character Design: Breaking down the script to build a distinct look.
- On-Set Continuity: Ensuring wardrobe consistency across multiple takes.
- Movement Styling: Pinning garments to look natural and sharp during dialogue or action sequences.
- Logistics: Managing the pickup and return of sourced items so you do not have to.
Whether you are a production house needing a sharp look for a TVC or a public figure preparing for a campaign, I ensure the final image projects confidence and poise. My goal is to create visuals that stand out, whether in a magazine spread or on a digital hoarding. I work frequently across Pune and the Mumbai Metropolitan Area, bringing a dedicated styling kit to every shoot location to handle emergencies on the fly.
Apurva Gujarathi
Hey, I am Apurva. I believe men’s styling is about finding that balance between ruggedness and elegance. I love working on campaigns where the clothes tell a story, whether it is a high-impact ad shoot or a clean, sharp red carpet look.
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