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Modern Menswear Styling for Editorial and Campaigns

byVarunesh PalBased in Mumbai; travels across India for shoots and projectsStarts from₹22,000 per shootView full gallery

I specialize in building strong visual narratives for men's fashion, balancing timeless tailoring with edgy, contemporary elements for shoots, magazines, and ad campaigns.

A black and white editorial shot featuring a sharply tailored three-piece suit with a polka-dot tie. The styling, complete with a vintage doctor's bag and skeleton-printed gloves, creates a narrative of a modern-day gentleman with a mysterious edge.

A detail shot focusing on the art of layering in menswear. This look combines a polka-dot shirt with a uniquely styled double collar and a structured blazer, showcasing attention to detail in high-fashion styling.

A clean, contemporary menswear look featuring a tonal brown suit paired with a turtleneck. This street-style editorial shot captures a sense of modern Italian elegance and effortless cool.

Styling for a DLF campaign, creating a sophisticated and aspirational lifestyle scene. The focus is on smart-casual blazers and shirts that convey a sense of relaxed luxury for the modern man.

A minimalist, black and white shot inspired by classic Calvin Klein campaigns. The styling is stripped back to essentials, focusing on the male form and an attitude of athletic confidence.

This image from a menswear series captures a moment of quiet introspection. The styling, featuring a simple white t-shirt and briefs, uses posture and shadow to create an emotive and artistic portrait.

A high-fashion menswear look that plays with layers and silhouettes. A cropped white t-shirt is styled over low-slung trousers, creating an edgy, gender-fluid aesthetic that highlights the model's physique.

About Modern Menswear

When I style for menswear, it is about balance. Whether we are aiming for a classic tailored look or a gender-fluid silhouette, I manage the full process from mood board creation to sourcing from vintage archives and high-street brands. I handle the logistics, transport, and on-set garment pinning, so the photographer and model can focus purely on the visual narrative.

16 years of professional styling experience — Approved by the tribe
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Varunesh Pal

Based in Mumbai; travels across India for shoots and projectsStarts from ₹22,000 per shoot

Fashion styling is more than just clothes; it is about building a mood. I bring 16 years of experience to every shoot, blending timeless tailoring with contemporary edge. My process is collaborative, relying on the photographers and models I partner with to bring the final image to life.

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A lesson in monochromatic dressing for a menswear campaign. I styled this all-black look with a long coat, turtleneck, and futuristic sunglasses, using motion blur to add a dynamic and edgy feel to the sartorial look.22
This shot plays with light and shadow to create a moody, atmospheric portrait. The all-black layered ensemble and statement sunglasses are styled to convey a sense of modern, mysterious sophistication.
A full-length shot of a pinstripe suit against a neutral background. The styling is clean and sharp, focusing on the modern silhouette and the model's confident stride to create a powerful image of contemporary tailoring.

Sartorial Menswear Styling for Campaigns and Editorial Shoots

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Vikram SethOn-set styling in Delhi; Travels across India for campaigns
A minimalist all-white look styled for designer Line by Shamim Khan. The cropped jacket and clean lines create a modern and sharp silhouette, showcasing a contemporary take on the classic pantsuit.17
A black and white editorial shot featuring a model in a pinstripe suit styled with a leather corset. This look pushes the boundaries of traditional menswear, creating a bold, androgynous, and high-fashion statement.
An editorial shot for Siddhant Agrawal's "Monsieur" collection, featuring two models in coordinated yet contrasting looks. The styling plays with color, print, and silhouette to create a dynamic and artistic composition.
A duplicate of image 51, this shot for the "Monsieur" collection highlights the playful interaction between the models. The styling combines classic tailoring with bold prints and unconventional materials like faux leather.

Modern Menswear Editorial Styling

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Rahul SinghStudio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai
For the same campaign with Milind Soman, I styled this more relaxed but equally sophisticated look. A sharp waistcoat over a crisp white shirt creates a look of rugged elegance, perfect for the outdoor setting.4
I styled actor Gashmeer Mahajani in this sharp three-piece navy suit for a commercial photoshoot. The lighting and pose create a dramatic, high-impact image.
A full-frontal shot from the same series. The styling is clean and classic, focusing on a perfect fit and timeless color combination to project confidence and charm.
This walking shot adds a dynamic element to the photoshoot. The suit styling was designed to look impeccable even in motion, a key consideration for commercial work.

Sharp Menswear Styling for Campaigns and Shoots

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Apurva GujarathiAvailable for shoots across Pune & Mumbai
A key shot from a Calvin Klein Jeans campaign I directed. The styling is intentionally simple, using a beret to add a touch of personality while keeping the focus on the iconic logo tank and branded waistband.67
A quiet, introspective moment from the Calvin Klein shoot. The styling is minimal to emphasize the model's form and the classic appeal of the CK tank top, creating a timeless and authentic portrait.
A full-length seated pose that showcases the complete Calvin Klein look, from the tank and jeans to the classic white sneakers. This composition is designed to feel both relaxed and powerful, a key theme in my menswear direction.

Menswear Editorial and Commercial Fashion Styling

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Gaurav BhatiaTravels pan-India for styling and creative direction projects
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A vibrant, tropical-themed shoot for a men's summer collection. I paired a colorful printed shirt with white shorts and casual accessories like headphones and a speaker to create a fun, youthful, and energetic vibe.
A vibrant, tropical-themed shoot for a men's summer collection. I paired a colorful printed shirt with white shorts and casual accessories like headphones and a speaker to create a fun, youthful, and energetic vibe.

Contemporary Menswear Styling for Brands and Shoots

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Khushi KarwaAvailable for shoots in Mumbai, Jaipur, and Delhi NCR
A high-energy, gravity-defying shot of actor Vishak Nair for an editorial. The simple black jacket, white tee, and dark jeans create a classic, rebellious look inspired by rock and roll.38
From the 'Flower Power' editorial, this look features a retro-inspired mustard corduroy shirt and trousers. The oversized, handmade flower prop adds a surreal and artistic element to the shoot.
A back view of Vishak Nair's premiere outfit, highlighting the clean tailoring and the subtle, artistic embroidery along the hem of the jacket.
A playful studio shot of Vishak Nair in a brown velvet suit paired with casual sneakers. This demonstrates how to dress down a suit for a more modern, relaxed feel.

Modern Menswear Styling and Editorial Direction

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Zoya JoyAvailable in Bengaluru, Mumbai & Kerala

Looking for a different style?

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