Modern Menswear Styling for Editorial and Campaigns
I specialize in building strong visual narratives for men's fashion, balancing timeless tailoring with edgy, contemporary elements for shoots, magazines, and ad campaigns.
A black and white editorial shot featuring a sharply tailored three-piece suit with a polka-dot tie. The styling, complete with a vintage doctor's bag and skeleton-printed gloves, creates a narrative of a modern-day gentleman with a mysterious edge.
A detail shot focusing on the art of layering in menswear. This look combines a polka-dot shirt with a uniquely styled double collar and a structured blazer, showcasing attention to detail in high-fashion styling.
A clean, contemporary menswear look featuring a tonal brown suit paired with a turtleneck. This street-style editorial shot captures a sense of modern Italian elegance and effortless cool.
Styling for a DLF campaign, creating a sophisticated and aspirational lifestyle scene. The focus is on smart-casual blazers and shirts that convey a sense of relaxed luxury for the modern man.
A minimalist, black and white shot inspired by classic Calvin Klein campaigns. The styling is stripped back to essentials, focusing on the male form and an attitude of athletic confidence.
This image from a menswear series captures a moment of quiet introspection. The styling, featuring a simple white t-shirt and briefs, uses posture and shadow to create an emotive and artistic portrait.
A high-fashion menswear look that plays with layers and silhouettes. A cropped white t-shirt is styled over low-slung trousers, creating an edgy, gender-fluid aesthetic that highlights the model's physique.
About this collection
When I style for menswear, it is about balance. Whether we are aiming for a classic tailored look or a gender-fluid silhouette, I manage the full process from mood board creation to sourcing from vintage archives and high-street brands. I handle the logistics, transport, and on-set garment pinning, so the photographer and model can focus purely on the visual narrative.
My approach to modern menswear is rooted in story. It is not just about the clothes, but how they interact with light, shadow, and the model's posture.
My Styling Process
- Conceptualization: We start with the mood board. Whether it is a minimalist black and white series or a complex avant-garde campaign for a brand like DLF, I define the visual direction first.
- Sourcing: I curate garments from a mix of high-street brands, vintage stores, and emerging designers. For premium projects, I leverage my access to established designer archives to source unique pieces.
- On-Set Execution: Styling is a team effort. I come with an assistant to handle the practicalities—steaming, garment organization, and on-set pinning. This ensures that dynamic shots, like tossing fabric or movement-heavy poses, are executed perfectly without delaying the shoot.
Serving Diverse Needs
- Editorial Spreads: I collaborate with magazines to create fashion stories that push boundaries, focusing on structural contrasts and textural details.
- Commercial Campaigns: For ad campaigns, the goal is to create aspirational lifestyle imagery that feels grounded and real, ensuring the wardrobe aligns with the brand’s identity.
- Gender-Fluid Fashion: I am passionate about blurring traditional lines, often mixing classic menswear elements with experimental shapes and colors to capture a modern, inclusive aesthetic.
I travel across India for projects and am available to discuss your specific requirements. If you have a concept in mind, let's connect to bring it to life.
Varunesh Pal
Fashion styling is more than just clothes; it is about building a mood. I bring 16 years of experience to every shoot, blending timeless tailoring with contemporary edge. My process is collaborative, relying on the photographers and models I partner with to bring the final image to life.
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