Commercial & Campaign Styling
Available across Pune
I style ad films, print campaigns, lookbooks, and online shoots by planning looks that fit your brand’s mood and working with your creative team to get the right visual impact.
Pricing Guide
E-commerce & Lookbook Styling
Concept & Prep
- Visual Direction: Creation of a cohesive mood board aligned with the seasonal theme.
- Sourcing: Access to a vendor network for complementary accessories like footwear and jewelry.
- Logistics: Coordination of pickup and return of all sourced merchandise.
On-Set Execution
- Capacity: Styling for up to 15 distinct looks within an 8-hour shift.
- Fit Correction: Garment pinning, clamping, and steaming to ensure the perfect fit illusion.
- Team: Includes one styling assistant for steaming and rapid outfit changes.
- Kit: Usage of industrial steamer, fashion tape, safety pins, and emergency sewing supplies.
Post-Shoot
- Repacking: Systematic repacking of merchandise to ensure damage-free returns.
Campaign & Editorial Styling
Direction & Sourcing
- Concept: Detailed narrative development for high-impact visuals.
- Premium Sourcing: Curation of high-value garments (designer lehengas, tuxedos) and handling of security paperwork.
- Fittings: One round of physical trials with the model or celebrity prior to the shoot.
Shoot Day Precision
- Detailing: Infinite adjustments per look for silhouette perfection and jewelry alignment.
- Complex Draping: Execution of technical drapes (Nauvari, Can-Can structuring) for volume and drama.
- Monitor Checks: Constant supervision alongside the photographer to fix micro-details in high resolution.
Crew & Care
- Team: Includes Lead Stylist plus 2 assistants for handling heavy garments.
- Garment Care: Includes dry cleaning fees for sourced heavy fabrics post-shoot.
TVC & Music Video Styling
Pre-Production
- Character Design: Script breakdown to create distinct looks for each character.
- Testing: Costume trials to check movement comfort and camera compatibility.
- Backups: Sourcing duplicate options for key pieces to handle on-set damage.
Production Execution
- Continuity: Dedicated monitoring to ensure wardrobe consistency across takes for editing.
- Movement Styling: Pinning and adjusting garments to look natural during motion and dialogue.
- Mic Concealment: Assisting sound department with hiding battery packs inside costumes.
Logistics
- Standby Kit: Full repair kit, instant stain removers, and portable steaming station.
- Returns: Immediate management of returns to avoid late fees from rental houses.
About Commercial & Campaign Styling
What I Do
Styling for me isn't just about putting together clothes - it's creating a vibe your audience can feel. I work on ad films, print campaigns, lookbooks, and online store shoots, making sure your product stands out. Whether it's a high-energy music video, a classic jewelry hoarding, or a chic shoot for resort wear, I plan every look to fit your campaign's mood.
My Style
I like mixing things up. Sometimes it's that old-school Saree एस्थेटीक्स (Saree Aesthetics), sometimes it's sharp, modern resort looks that feel bold yet calm. I love dramatic, conceptual styling too - art that makes you pause. For ethnic campaign styling, I’ve done Maharashtrian bridal looks and grand festive collections, always focusing on brand visual storytelling.
How I Work
I’m all about teamwork. I work closely with photographers, makeup artists, and production houses, bouncing ideas till we lock in that perfect look. It’s this collaboration that gets those magazine-ready images and ad film costume designs.
What Drives Me
I want to bring a bit of nostalgia to your brand, something that feels like an old song on a rainy day. कहा मिलते है ऐसे मौसम सुहाने, सफर हो तुम और ख्याल हो पुराने (Where does one find such pleasant weather, you are the journey and the thoughts are of old). That’s the mood I chase in every project.
Meet your Expert
Apurva Gujarathi
217 connects in last 3 months
My Story
Hey, I’m Apurva. Styling for me? Not just clothes, it’s about your story. I’ve dressed celebs for red carpets, but honestly, the best part is when a bride smiles or a client turns into a friend. My dad’s quiet support keeps me grounded. If you work with me, you’ll get someone who cares, not just about your look, but about you. चल, let’s make your story shine.
My Work
All-Round Styling Services - From films, music videos, ads to personal wardrobe and wedding styling for brides and grooms, I do it all.
Celebrity & Campaign Styling - Styled folks like Priyanka Barve, Spruha Varad, Milind Soman. Love creating that perfect celebrity red carpet styling moment.
Personal Touch & Friendship - Clients often become friends. I get your vibe, whether you want bold, vintage, or something in-between.
Saree Aesthetics & Traditions - Big fan of saree aesthetics styling and creating Maharashtrian bridal look or South Indian bridal styling for festivals and weddings.
My Own Fashion Label - I also run my own label, just another way I play with design and creativity.
