Featured Styling Portfolio and Celebrity Looks
A glimpse into my favorite stories brought to life. From red carpet glamour to intricate festive campaigns, these visuals show how I blend personality with purpose to make every frame shine.
For this ad campaign, I styled the iconic Milind Soman in a classic black velvet tuxedo. The goal was to create a look of timeless sophistication and power, fitting for a high-end brand launch.
I styled this festive campaign for a leading jeweler, creating an authentic Maharashtrian look. The rich green saree and traditional gold jewelry come together to evoke a sense of 'सोनेरी सण' or a golden celebration.
This look was for a resort wear brand's online store shoot. I paired a light, floral embroidered cover-up with a simple white bikini to create an effortlessly chic beach aesthetic that feels both bold and serene.
This is from a conceptual shoot titled 'सुवर्ण कांता' (Golden Grace). The styling here is more dramatic and artistic, using a simple tissue saree and bold makeup to tell a story of raw, empowered femininity against a mythical backdrop.
It was a pleasure styling actor Shreyas Talpade and his wife Deepti for this Ganesh Chaturthi feature in Bombay Times. I curated coordinated traditional outfits that reflect the joy and sanctity of the festival.
For this viral music video for Moti Soap, I designed costumes for the entire cast. The styling was fun, energetic, and contemporary while retaining a traditional Maharashtrian festive feel to match the song's vibe.
In this high-fashion beauty editorial, the focus was on creating a bold, untamed look. I used dramatic green smokey eyes and statement diamond jewelry against a backdrop of lush foliage to craft a powerful and modern image.
This shot is from an ethnic wear campaign, showcasing a coordinated couple's look for the wedding season. The intricate ivory sherwani and lehenga were styled to create an image of regal elegance and romance.
About Featured
Styling for these campaigns is a true team effort. When you see these final images, you are seeing the result of constant monitor checks with photographers and hours of precise pinning, steaming, and draping to get that perfect fit. I work closely with your creative team to ensure every look tells the right story, whether we are shooting a high-impact ad film or a nuanced jewelry campaign.
My approach to styling is about more than just the outfit; it is about creating a visual narrative. In this featured collection, you will see a range of work from styling Milind Soman for high-end tuxedo campaigns to crafting authentic Maharashtrian bridal aesthetics for Ranka Jewellers.
My process involves deep collaboration. For brand lookbooks and ad films, I start with concept development and mood boarding, ensuring the styling aligns perfectly with the brand voice. On set, I provide full-scale support, including wardrobe continuity, complex draping for ethnic wear, and even mic concealment for video productions. Whether it is a resort wear shoot that needs to feel effortlessly serene or an editorial piece that demands dramatic, bold styling, I am there to ensure the wardrobe enhances the scene, not just the individual. I handle everything from sourcing accessories and managing logistics to post-shoot garment care, so you can focus on the production.
Apurva Gujarathi
Hi, I’m Apurva. I don't just put clothes on people; I help you tell your story through style. Whether it’s a red carpet moment or a festive brand campaign, I’m all about capturing that vibe that makes you and your project shine.
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