Menswear Editorial and Commercial Fashion Styling
I create sharp, modern visual narratives for menswear, coordinating the creative direction, wardrobe, and on-set production to build cohesive brand stories.
A key shot from a Calvin Klein Jeans campaign I directed. The styling is intentionally simple, using a beret to add a touch of personality while keeping the focus on the iconic logo tank and branded waistband.
This campaign video for Calvin Klein brings together multiple models to create a dynamic group narrative. My direction focused on capturing moments of connection and individuality, all within a cohesive black and white aesthetic that is true to the brand's heritage.
A quiet, introspective moment from the Calvin Klein shoot. The styling is minimal to emphasize the model's form and the classic appeal of the CK tank top, creating a timeless and authentic portrait.
A full-length seated pose that showcases the complete Calvin Klein look, from the tank and jeans to the classic white sneakers. This composition is designed to feel both relaxed and powerful, a key theme in my menswear direction.
This shot captures the full silhouette of the styled look for Calvin Klein. The pose is dynamic, conveying a sense of confidence and effortless style that is central to the brand's identity.
Here, I introduced a bag to the styling to showcase the brand's accessories. The composition maintains the focus on the model and the core apparel while integrating the product in a natural, editorial way.
A shot from a Calvin Klein editorial exploring themes of connection. The styling combines a denim skirt and a sleeveless top, demonstrating a fluid approach to menswear and challenging traditional silhouettes.
A powerful black and white portrait of two models for a Calvin Klein editorial. The composition and embrace create a sense of intimacy and strength, showcasing my direction in capturing emotion on camera.
A color version of the dual-model portrait, offering a different mood. The warmth of the skin tones contrasts with the neutral clothing, highlighting the human element within the fashion story.
Another angle from the same series, this pose emphasizes a protective and strong dynamic. The styling remains consistent, allowing the models' interaction to be the primary focus of the narrative.
About Menswear: Editorial & Commercial
My approach to menswear focuses on the technical aspects of fit, such as garment pinning and steaming to maintain a clean silhouette, alongside creative direction on set. I work closely with photographers to adjust lighting and composition, ensuring that both the clothing and the model's stance convey the intended mood.
My process for menswear campaigns begins with a clear creative concept. I define the moodboard, color palette, and poses, ensuring every element aligns with the brand identity. Whether it is an outdoor shoot or a studio environment, I manage the full production team, including hair, makeup, and photography, to keep the flow consistent.
For commercial lookbooks, the focus shifts to technical precision, such as managing garment steaming and pinning to ensure every look is catalog-ready. Editorial projects offer more creative freedom, where I often incorporate avant-garde elements or unique props to build a stronger, more emotional narrative. I work across Delhi, Mumbai, and pan-India locations, serving as the bridge between the initial concept and the final high-impact image. My goal is to handle the logistics and team direction so you can focus on the campaign's broader goals.
Gaurav Bhatia
I approach every menswear project as a collaborative story, coordinating with photographers, models, and my styling assistants to create a cohesive image. My focus is on the look and the art, ensuring the final result reflects the brand's vision.
Find the right styling expertise
Search for specific fashion, jewelry, or commercial styling services.
More from Creative Direction & Styling by Gaurav Bhatia
More services by Gaurav Bhatia