Modern Menswear Styling and Editorial Direction
I help men craft a visual identity that balances sharp tailoring with individual character, whether it is for a high-profile film premiere or a concept-driven editorial shoot.
A high-energy, gravity-defying shot of actor Vishak Nair for an editorial. The simple black jacket, white tee, and dark jeans create a classic, rebellious look inspired by rock and roll.
From the 'Flower Power' editorial, this look features a retro-inspired mustard corduroy shirt and trousers. The oversized, handmade flower prop adds a surreal and artistic element to the shoot.
A back view of Vishak Nair's premiere outfit, highlighting the clean tailoring and the subtle, artistic embroidery along the hem of the jacket.
A playful studio shot of Vishak Nair in a brown velvet suit paired with casual sneakers. This demonstrates how to dress down a suit for a more modern, relaxed feel.
A detail shot of the custom embroidery on the cuff of Vishak's jacket, featuring whimsical elephant motifs.
A full-length shot of the white-on-white premiere look, set against a serene backwater location in Kerala.
The open jacket creates a relaxed and confident silhouette, perfect for a pre-event photoshoot.
About this collection
When I style menswear, it is never just about finding a suit that fits. It is about the subtle details like the drape of the fabric, the break of the trouser, or a specific embroidery motif that makes a standard look feel like an extension of your own personality.
Menswear often defaults to safe, standard choices, but I believe in using clothing to narrate a story. My process begins by understanding the event and the person. For a movie premiere, we aim for a presence that commands attention without sacrificing comfort. This requires careful consideration of the fabric, the tailoring, and how the garment moves under camera flashes.
In editorial work, we have more room for experimentation. We explore texture, silhouettes, and creative props, as seen in projects where we blend unconventional elements with structured menswear. Whether it is a velvet suit for a studio session or a minimalist, monochromatic set for an outdoor premiere, every piece is chosen to highlight your aesthetic.
I work closely with my crew of makeup artists, photographers, and hair stylists to ensure the final result is cohesive. If you are preparing for a public event, a photoshoot, or looking to refine your signature style, we start with a mood board to define the vision. My goal is to ensure you feel like the most confident version of yourself in front of the lens.
Zoya Joy
I am Zoya. I approach menswear not as a uniform, but as a narrative tool. Whether we are crafting a sharp look for a film premiere or experimenting with texture for an editorial, my goal is to ensure you feel like the most confident version of yourself.
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