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Conceptual & Beauty Editorial Styling

byApurva GujarathiAvailable for shoots across Pune & MumbaiStarts from18,000 Per Look (Min 2 Looks)View full gallery

I believe every image should tell a story. Whether it is an ethereal, traditional-modern fusion or a bold, high-fashion campaign, I style to create a mood that lingers.

The opening shot from my conceptual series 'सुवर्ण कांता'. The styling uses a golden tissue saree, earthy makeup with touches of blue, and heavy jewelry to portray a powerful, goddess-like figure.

A close-up on the artistic makeup and adornments. The red feather, gold leaf on the forehead, and raw jewelry are all part of the conceptual styling to create a non-traditional, powerful look.

This pose highlights the statement rings and the contrast of the blue paint on the model's hands against the golden theme. Every detail in the styling adds to the narrative of strength.

A wider shot showing the model seated on rocks, grounding the divine styling in an earthy, raw environment. The flowing tissue saree contrasts with the rugged setting.

This image captures a moment of powerful stillness. The styling, combined with the smoky, atmospheric background, creates a sense of ancient strength and mystique.

A portrait focusing on the expression and the hand-painted details. The styling here is about telling a story through texture, color, and adornment.

The full look, showing the powerful stance and the complete styling from head to toe. The emeralds in the jewelry provide a striking contrast to the golden saree.

A softer, more introspective moment from the series. The styling remains powerful, but the pose suggests a different facet of this character's story.

This final shot from the 'सुवर्ण कांता' series is about embracing the self. The styling, with the long braid and earthy elements, speaks of a deep connection to one's roots and power.

A close-up from a jungle-themed beauty editorial. The styling combines a wet hair look, dramatic smokey eyes, and dazzling diamond and emerald jewelry for a wild, high-fashion aesthetic.

About Conceptual & Beauty Editorials

Behind these images is a tight collaboration between my team and the photographer. I handle the minutiae—the fabric drape, jewelry placement, and skin textures—so the final shot is technically perfect and atmospherically rich. I don't just style the outfit; I work with the production team to ensure the wardrobe enhances the character and holds its own under studio or natural light.

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