High-Fashion and Conceptual Styling
I craft visual stories where fashion meets art. From futuristic campaigns and surreal editorials to high-concept cinematic looks, my approach focuses on building powerful, distinct characters through wardrobe design.
In this high-fashion editorial for Popley Eternal, the styling was conceptual and futuristic. I used a structured black gown and dramatic jewelry to create a celestial narrative, transforming the model into a cosmic entity.
Styling for the Navyasa by Liva campaign featuring Deepika Padukone. The main model's flowing, modern saree is contrasted with the sharp, dark outfits of the background models to create a dynamic and glamorous entrance.
A bold and expressive campaign for Fastrack's 'You Do You' theme. The styling is futuristic and androgynous, with a silver top and dramatic makeup to capture a spirit of unapologetic individuality.
Another look from the Popley Eternal cosmic campaign. The styling combines a dark, structured outfit with futuristic makeup and intricate jewelry, enhanced by light effects to create a powerful, otherworldly image.
A surreal concept for Killer Jeans, where the model is styled in a clean, modern look inside a room made of clouds. The reflection adds a disorienting, dreamlike quality to this fashion-forward campaign.
This video for Popley Eternal's 'The Starry Night Collection' brings the cosmic concept to life. The styling, featuring a dramatic black dress and celestial-inspired diamond jewelry, is designed to evoke the light of a supernova.
An editorial shoot titled 'Celestial Chic'. I used a flowing, metallic silver gown to create a liquid, sculptural effect around the model, resulting in a futuristic and ethereal fashion statement.
A still from the narrative campaign for Infinix. The styling for this character, with traditional earrings and a concerned expression, helps build a cinematic and emotionally charged story.
For this Lakme Salon campaign, I created a glamorous, high-fashion look. The metallic, ruched evening gown and dramatic hair and makeup are styled to convey sophistication and readiness for the spotlight.
A campaign for the brand Love Shafali, featuring a bohemian-chic aesthetic. I styled this all-white ensemble with handcrafted accessories to create a look that is both earthy and elegant.
About High-Fashion & Conceptual
Conceptual styling often involves solving physical problems, not just selecting clothes. Whether I am using hidden weights and tape to ensure a metallic gown moves like liquid on camera, or coordinating with makeup artists for a specific cosmic aesthetic, I focus on the technical details that keep the look consistent through every frame of a shoot.
When you are working on a high-fashion editorial or a complex ad campaign, the vision is everything. My process starts long before the shoot day. I spend time developing mood boards and character personas to ensure that the wardrobe acts as a narrative device, not just an accessory.
For commercial projects, I implement a 'Wardrobe Parade' before we hit the set. This allows the client and agency to review every look in advance, ensuring the styling aligns perfectly with the brand's creative direction. For video work, I use specific motion-ready styling techniques—taping, pinning, and logging—to maintain continuity between cuts, even when the talent is in constant motion.
I have worked on various sets, from studio environments for Fastrack to gritty, urban locations for Infinix campaigns. In every instance, my goal is to manage the logistics of the wardrobe so the production team can focus on the lens. I manage everything from sourcing and fit corrections to on-set continuity logging and talent handling, ensuring that your final visual hits the mark every time.
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