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Creative Fashion & Editorial Styling

byAaditya WaliaStudio in New Delhi; Available for shoots across IndiaStarts from₹25,000 Per LookView full gallery

We translate concepts into visual narratives, styling high-fashion editorials that blend modern Indian aesthetics with contemporary trends. From campaign storyboarding to on-set execution, we define your brand's unique identity.

An avant-garde editorial look featuring a voluminous, tiered metallic cape. The styling creates a dramatic, sculptural silhouette, with a single red flower in the hair adding a point of sharp contrast against the moody, textured backdrop.

A dynamic shot for a Vogue editorial, capturing a model in a purple kaftan surrounded by falling marigold flowers. The styling uses motion and color contrast to create a vibrant and expressive image that blends traditional elements with contemporary fashion.

A quiet, contemplative moment from an editorial shoot. The styling focuses on the silhouette of a purple kaftan with green fringe, set against a bed of yellow marigolds, creating a rich color story with a minimalist composition.

An editorial look for Vogue featuring a layered ensemble with a floral coat and a textured pink floral collar. The motion blur on the hem of the coat adds a dynamic quality, highlighting the rich textures and patterns of the designer pieces.

A conceptual beauty and fashion shot where a garment is made entirely of pink carnations. This styling choice transforms a natural element into wearable art, creating a unique and visually arresting image.

A detailed shot of a reversible quilted jacket with intricate floral embroidery. The styling focuses on the craftsmanship of the garment, with a floral headpiece creating a cohesive, art-inspired look against a solid blue background.

This image showcases the back of a reversible floral jacket, styled with a dramatic floral headpiece. The pose and dark, moody lighting create a sense of mystery and highlight the garment's unique, artistic details.

A behind-the-scenes video from our 'Phool Mandi' editorial shoot. It shows the raw energy of the flower market location and how we integrated high-fashion looks into a vibrant, real-world setting.

A shot from the 'Phool Mandi' series, where the model is styled in a red floral suit and a fresh rose garland. The play of light and shadow in the market setting adds a raw, atmospheric quality to the image.

In this editorial shot, the model stands within the bustling flower market environment. The styling juxtaposes a structured, printed red suit against the chaotic, rustic background, creating a powerful high-low fashion statement.

About Conceptual & Editorial Styling

When we design an editorial, the focus is not just on the garment. It is about building a visual narrative. For our 'Phool Mandi' series, we moved away from the studio, choosing a raw, bustling flower market. By contrasting high-fashion silhouettes against a rustic environment, we created a story that feels grounded yet aspirational. This is our approach to every project—finding the tension between the clothes and the space to create a striking image.

Editorial shoots for Vogue and designers. — Approved by the tribe
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Aaditya Walia

Studio in New Delhi; Available for shoots across IndiaStarts from ₹25,000 Per Look

I am Aaditya, and I run Paralove with my partner, Twinkle. We do not just pick clothes; we build visual stories that move beyond the rack, mixing modern Indian soul with contemporary fashion. Whether it is a Vogue shoot or a designer's new lookbook, we bring our full crew to make the vision real.

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A dynamic shot from the Mugler x H&M editorial, using a bold red background to contrast with the electric blue dress. The styling with futuristic sunglasses and embellished boots creates a powerful, high-fashion image.12
An editorial image from my "INFERNO" concept shoot, featuring a dramatic yellow coat and an architectural bubble ponytail. This is an example of my conceptual work, where styling tells a story inspired by art and literature.
A full-length shot of the modern draped saree from House of R. The clean, white-on-white styling against a plain background emphasizes the garment's sculptural form and minimalist elegance.
A close-up of the knotted blouse from the House of R draped saree. This shot highlights the unconventional design and modern aesthetic of the ensemble, styled with simple earrings to maintain focus on the outfit.

Avant-Garde & Editorial Styling for Fashion Campaigns

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Rahul SinghStudio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai
In this high-fashion editorial for Popley Eternal, the styling was conceptual and futuristic. I used a structured black gown and dramatic jewelry to create a celestial narrative, transforming the model into a cosmic entity.13
Styling for the Navyasa by Liva campaign featuring Deepika Padukone. The main model's flowing, modern saree is contrasted with the sharp, dark outfits of the background models to create a dynamic and glamorous entrance.
A bold and expressive campaign for Fastrack's 'You Do You' theme. The styling is futuristic and androgynous, with a silver top and dramatic makeup to capture a spirit of unapologetic individuality.
Another look from the Popley Eternal cosmic campaign. The styling combines a dark, structured outfit with futuristic makeup and intricate jewelry, enhanced by light effects to create a powerful, otherworldly image.

High-Fashion and Conceptual Styling

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Varunesh PalBased in Mumbai; travels across India for shoots and projects
This is an example of my avant-garde and conceptual work. The unconventional styling of this purple tweed coat challenges traditional menswear norms, positioning it as a piece of wearable art and showcasing my creative direction in trend-setting fashion.15
A close-up editorial shot that focuses on structure and color. The vibrant pink sculptural detail on the shoulder contrasts with the soft organza cape, while the sharp winged eyeliner adds a graphic, high-fashion edge.
A powerful statement in red. This full-body shot of a vibrant red satin pantsuit showcases a modern, bold aesthetic. The styling, with an open blazer and confident pose, is designed to convey strength and contemporary elegance.
A dynamic, wide-stance pose in the same red power suit. This image captures a sense of movement and attitude, highlighting the fluid tailoring of the oversized blazer and trousers for a bold editorial statement.

Avant-Garde & Editorial Fashion Styling

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Vikram SethAvailable across Delhi; Travels pan-India for shows
A shot from my 'Serpent' series, where we used voluminous tulle and bold, theatrical makeup to explore themes of transformation and grace. The juxtaposition of the delicate fabric with the rustic truck creates a compelling visual contrast.98
The 'SOLARA' series was about capturing a sense of ethereal movement. This look features a simple white dress layered with a flowing white blazer, creating a dynamic shape against the natural backdrop.
For this project, we crafted custom golden breastplates and ornate masks. The styling was inspired by themes of royalty and celestial elegance, set against a rich, textured backdrop to create a sense of ancient grandeur.
From the 'LUNA' series, this look plays with bold color blocking and exaggerated accessories. The oversized, hand-painted sombrero and vibrant red elements against a white dress create a surreal, folk-art-inspired aesthetic.

High Fashion Editorial Styling

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Zoya JoyAvailable in Bengaluru, Mumbai & Kerala
A breathtaking shot from an occasion wear campaign, capturing the dramatic flair of an emerald green embellished top with flowing sleeves. The styling and pose create a sense of movement and high drama.38
An ethereal look featuring a lavender lehenga with a cape. The styling includes subtle facial glitter, and the pose against the dark rocks creates a beautiful contrast between soft and hard elements.
A striking portrait featuring a hand-beaded bustier. The dramatic lighting and bold white eyeliner create a futuristic, high-fashion look that is both strong and delicate.
This image uses a single spotlight to create a dramatic, high-contrast effect. The model's pose and the focused light on the beaded top give the shot an intimate and artistic feel.

High-Fashion Editorial Styling and Campaign Direction

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Jessica JainAvailable for shoots across Delhi NCR
An editorial shoot with Dhvani Bhanushali against the Mumbai skyline. She wears a chic black and white striped co-ord set from Lovebirds Studio, creating a modern and graphic look.10
A playful and retro-inspired shoot with Dhvani Bhanushali. The scalloped polo crop-top from Lovebirds Studio, paired with pink-tinted glasses, creates a fun and stylish vibe against the art-deco wallpaper.
A shimmering studio look for Dhvani Bhanushali. She wears a metallic textured bralette and skirt from Etasha by Asha Jain, creating a look that is both glamorous and modern.
Tiger Shroff in a striking pose for a studio photoshoot. The Tisa Studio suit, paired with an Ayana Silver Jewellery neck chain, creates a look that is both sharp and contemporary.

Editorial & Campaign Styling for Visual Storytelling

S
Sanjam KaurTravels to clients across Mumbai, Delhi NCR, and Dubai

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