Modern Menswear Styling for Brands and Celebrities
From high-energy brand campaigns to sophisticated celebrity looks, we create menswear stories that feel sharp, authentic, and perfectly put-together.
A classic look for Dulquer Salmaan from the Otto campaign. We styled him in a timeless plaid shirt, white tee, and khaki trousers for this shot with a Harley Davidson, creating an effortlessly cool and rugged menswear look.
A sleek, monochromatic look for a Basics Life studio shoot. This all-black ensemble, featuring a denim shirt and slim-fit jeans, is a perfect example of minimalist and modern men's fashion styling.
Emmy award winner Vir Das in a striking blue and purple silk kurta by Mandira Bansal. We styled this look for his show in Chennai, creating an outfit that was both comfortable for the stage and visually captivating.
Styling a classic casual look for Basics Life. A red plaid shirt layered over a white t-shirt and paired with dark wash denim is a versatile and essential combination for any man's wardrobe.
A relaxed and stylish look for the Basics Life campaign. This blue chambray shirt, worn open over a white tee and paired with jeans and white sneakers, is the definition of smart casual menswear.
Capturing a moment of pure relaxation with Dulquer Salmaan for Otto. This light blue patterned shirt and jeans create a comfortable and stylish weekend look, perfect for the brand's casual menswear collection.
A smart, layered look we put together for the Basics Life campaign. The striped maroon jacket over a grey t-shirt and black trousers creates a polished yet approachable style, perfect for a weekend getaway.
A full-length shot of the casual plaid shirt and denim look for Basics Life. The colorful sneakers add a modern, playful touch to the classic outfit, showing how we use accessories to complete a look.
A fresh and clean look for Basics Life. We paired crisp white jeans with a light yellow striped shirt and an off-white bomber jacket. This is a great example of styling lighter colors for a sophisticated menswear look.
A full-length shot of Vir Das in the beautiful silk kurta by Mandira Bansal. The relaxed fit and rich color were perfect for his stage presence, combining traditional fabric with a modern silhouette.
About Modern Menswear
When we style menswear, it is rarely just about the clothes. Whether we are prepping for a commercial campaign like Basics Life or a stage look for someone like Vir Das, we focus heavily on the fit and the movement. If you are planning a shoot, ask us about how we handle rapid outfit changes; we have a specific system for steaming, pinning, and quick-change management to keep the set moving fast so the photographer can capture more looks in less time.
We approach menswear with a mix of technical precision and creative freedom. Our goal is to make the talent look comfortable and confident, whether they are wearing a casual weekend look or a structured silk kurta.
Our Process
We don’t just dress the model; we manage the set. That means heavy steaming, using clamps to get that perfect slim-fit silhouette, and keeping strict continuity for multi-day TVC shoots. For our work with celebrities, we prioritize aligning the outfit with the artist’s unique vibe while ensuring they are comfortable under studio lights.
Commercial & Catalog Work
For e-commerce and catalog styling, efficiency is the name of the game. We are equipped to handle 20-30 looks per shift, ensuring every collar is crisp and every thread is in place. We work closely with the photographer, MUA, and production team to ensure the lighting and the fabric play well together.
Why Work With Us
We are a tight-knit crew, from our base at Studio 9696 in Chennai to our collaborations across India and the US. If you have a brand story to tell or a campaign that needs a distinct visual identity, we are ready to help you nail that aesthetic. We handle the sourcing, the logistics, and the last-minute fixes so you can focus on the final shot.
Studio9696
We are Studio 9696, and we live for the madness of a busy set. We love making sure every detail, from the collar fall to the right sneakers, is spot on.
Need help with a different style?
We offer a range of styling services beyond just menswear.
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