Commercial and Celebrity Styling Projects
I collaborate with brands and public figures to bring stories to life. Through detailed creative direction, I ensure every outfit reinforces the brand message or the individual’s persona on camera.
Styling the supremely talented actor Ronit Bose Roy for a Sankalp Group commercial. The goal was to create a look that was sharp, sophisticated, and commanding, reflecting his powerful persona.
A screengrab from the final ad, showing the complete look in action. The tailored three-piece suit was chosen to convey a sense of strategy and success, fitting the theme of the commercial.
A behind-the-scenes glimpse from my shoot with Ronit Bose Roy. It's always a collaborative process on set to ensure every detail of the styling is perfect for the camera.
A compilation of moments from a Valentine's Day film I styled for The Man Company. The project was about capturing small, meaningful moments that define a relationship, and the styling was designed to feel natural and authentic.
A screengrab from the Valentine's film, showing a modern couple in a relaxed, everyday setting. The styling here is casual and relatable, reflecting the film's theme of authentic love.
An emotional moment from the film. Even in simple scenes, the wardrobe is carefully chosen to enhance the mood and character. Here, the soft, comfortable clothing adds to the scene's intimacy.
A quiet, tender moment from the Valentine's Day film. The styling for the actors was kept soft and understated to let their emotional connection be the focus of the scene.
A playful scene from the film, captured with a retro camcorder effect. The styling reflects a youthful and fun-loving couple, with casual, comfortable outfits that feel genuine and lived-in.
A cozy, intimate scene from the film. The styling here is all about comfort and realism, helping to create a believable and heartwarming story for the brand.
A morning coffee scene from the Valentine's Day film. The casual, everyday wardrobe helps to build the characters and make their story feel relatable to the audience.
About Commercial & Celebrity Projects
When styling for a commercial or a celebrity shoot, the wardrobe is a core part of the character development and brand narrative. Whether I am suiting up an actor like Ronit Bose Roy for a campaign or curating a relaxed look for a brand film, my focus is always on how the clothing interacts with the script, the art direction, and the camera.
Styling for commercial projects involves much more than just picking out outfits. It requires a deep understanding of the project's visual identity, lighting constraints, and the director's specific needs. When working with clients like The Man Company or actors like Ronit Bose Roy, I treat the wardrobe as a part of the storytelling process.
My process begins with a thorough deep dive into the script or the brand guidelines. I look for pieces that do not just look good in isolation but work on screen. I focus on textures that read well on camera, silhouettes that fit the character's background, and color palettes that complement the art direction. This is a highly collaborative effort, and I work hand-in-hand with the production team, art directors, and the talent to ensure there are no visual clashes.
On set, my job is to manage the wardrobe continuity, handle quick changes, and ensure the clothes fit perfectly for every take. This involves everything from using fashion tape and clips to managing garment steamers between shots. For celebrity appearances, the focus shifts toward maintaining their personal brand persona while ensuring they feel comfortable and confident under the spotlight. Whether it is an ad film or a press event in Mumbai, my goal is to deliver a look that feels authentic, professional, and entirely cohesive with your creative vision.
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