Jewelry and Accessory Campaign Photography
From the fire in a diamond to the intricate craft of gold, I create clean, high-impact visuals that tell your brand story through precise lighting.
Shooting rocks for Solitario Diamonds with the mesmerizing Claudia, who was also the DJ on set! This shot captures a moment of playful elegance, with the light catching the stunning ring and earrings perfectly.
Our campaign with the super fun model and DJ Claudia for Solitario Diamonds. This close-up shot focuses on the brilliant diamond rings, capturing a candid, joyful expression.
A classic portrait for Solitario Diamonds. The lighting is carefully controlled to highlight both the model's features and the sparkle of the emerald and diamond necklace set.
Another shot for Solitario Diamonds, this time featuring a beautiful sapphire set. The image is bright and joyful, reflecting the vibrant blue of the stones.
A creative portrait for Solitario Diamonds, using a reflection to create a sense of duality. The focus remains on the stunning diamond drop earrings.
This was a fun project shooting some of the best from Solitario Diamonds. The soft lighting and the model's pose create an image of pure luxury and sophistication.
Our bling explorations with Solitario Diamonds. This candid-style shot focuses on the magnificent emerald ring, using the model's pose to draw the eye directly to the jewelry.
I didn't know the magic of diamonds until I shot these pieces for Yoube Jewellery. This black and white shot with selective color highlights the vibrant, playful rings against a timeless portrait.
A monochrome shot with selective color for Yoube Jewellery. This technique draws attention to the intricate gold bracelet and the stunning ruby and pearl earrings.
The deep blue of these sapphires for Yoube Jewellery is breathtaking. Using a black and white base makes the color of the stones pop, creating a dramatic and luxurious feel.
About The Brilliance of Detail: Jewelry & Accessory Campaigns
Photographing jewelry is a technical puzzle because of how metal and stones reflect light. I avoid shortcuts like heavy CGI. Instead, I use a light sculpting method where I light every facet of a ring or necklace individually, then layer the shots. It is a slow process, but it is the only way to get that deep, realistic sparkle that truly catches a customer's eye.
When you look at a jewelry shot, you want to see the texture of the gold, the clarity of the stone, and the craft behind the design. My process starts long before the camera shutter clicks. We begin with a deep dive into your brand identity, mood boarding the right atmosphere to ensure the photos match your vision.
For high-precision pieces like diamond rings or emerald necklaces, I use a Hasselblad medium format system. This setup captures immense detail, which is crucial for billboard or high-end catalogue printing. My technique involves focus stacking, where I merge multiple exposures to ensure the entire piece is sharp from the front gem to the back clasp.
My approach shifts depending on the goal:
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Model-Based Campaigns: For brands like Solitario Diamonds, I work with models to create a lifestyle context. Here, the challenge is balancing skin tones and expressions with the jewelry. We use studio lighting to maintain the sparkle while keeping the portraits natural and emotive.
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Product-Focused Flat Lays: For intricate pieces like those I shot for PNG Adgil and Sons, the focus is on composition and color. I work with stylists to create arrangements using props that complement the metal work, ensuring the jewelry remains the hero of the frame.
In both cases, we handle the production from start to finish. I bring in professional stylists and makeup artists who understand how to complement the jewelry, not overpower it. Whether we are shooting in my Pune studio or on location, the goal is always the same: images that move the viewer from just looking to actually wanting the piece.
Ashish Gurbani
I treat every piece of jewelry like a character in a film. Whether it is a raw diamond or a heavy gold bangle, my focus is on revealing the true texture and light of the piece. I work with a dedicated team of stylists to make sure the vibe is perfect, so we end up with visuals that stop the scroll.
Need to explore other styles of photography?
Browse my other collections to see how I capture different products and experiences.
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