Modern Tech and Electronics Product Photography
Tech photography is a playground of sleek lines and industrial textures. I love transforming gadgets into high-end visuals that highlight both the form and the function of your product.
A clean example of product and utility. This hero shot for Phynart's smart lock uses a dark, moody background and focused lighting to highlight its sleek design and glowing fingerprint sensor.
This shot shows the Phynart smart lock installed on a door, demonstrating its real-world application. The composition uses the door frame to create a clean, graphic line.
Another in-use angle of the Phynart smart lock. The perspective highlights the handle and keypad, showing the product's form from a different view.
A studio shot of the Phynart smart lock on geometric blocks. This type of composition elevates the product, treating it like a piece of modern sculpture.
Unlocking higher potentials with dynamic product photography. This angled, floating shot of a smart lock creates a sense of movement and high-tech sophistication.
A clean, minimalist shot of the Phynart video doorbell against a marble background. The simplicity of the composition puts all the focus on the product's elegant design.
This shot shows the Phynart video doorbell in its intended environment, with a finger pressing the button. It’s a clear, utility-focused image that instantly communicates the product's function.
The Phynart superheroes! Capturing this group shot was immensely satisfying, blending glass, metal, and matte elements into one cohesive family of smart home products.
Our latest work is a classic example of product and utility photography. This flat lay for Phynart's smart plugs shows them in a clean, modern workspace, highlighting their practicality.
A close-up of a Phynart smart device in a lifestyle setting. The addition of a plant and notebook gives the tech product a warmer, more approachable feel.
About Modern Form: Tech & Electronics Photography
The biggest challenge with tech gear is managing reflections on metallic surfaces and glass. I use a graded, piece-by-piece lighting technique to ensure every port, button, and finish is clearly defined, rather than just blasting the product with flat light.
When I shoot tech, I am not just taking a photo of a device. I am capturing the engineering behind it. Whether it is a smart lock with a fingerprint sensor or a docking station with multiple ports, the goal is to make the hardware look as powerful as it performs.
My process for electronics involves a lot of patience. Tech products are often made of materials that are nightmares to photograph, like high-gloss plastic, matte metal, or brushed aluminum. If you use standard lighting, you get messy reflections that hide the product's design. I prefer to build the light up, segment by segment. By doing this, we control exactly where the highlights hit, which brings out the texture of the material and the sharpness of the edges.
I have spent years honing this with brands like Phynart and Cadyce, finding the right angles to show how these devices fit into a modern, minimalist workspace or home. We use a Hasselblad X2D to capture that resolution, ensuring that if you need to blow this image up for a billboard or shrink it for a social media ad, the detail remains crisp. It is about clean lines, accurate colors, and showing the consumer exactly what they are getting.
Ashish Gurbani
I am Ashish. For me, tech is where engineering meets art. Whether it is a smart lock or a docking station, I dig into the hardware to make it look as powerful as it performs.
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