About

Behind the Shot

I get it - campaign photography looks simple, but there's a lot happening out of frame. For me, it’s all about chasing the right light and crafting each shot from scratch. Sometimes, I’ll spend two days just on lighting, tweaking till it clicks. This job needs patience, a bit of madness, and a lot of chai-fueled brainstorming.

How I Work

Every campaign begins with your vision. My role? Turn that idea into scroll-stopping images. Here’s my process, quick and dirty:

• We sit down (virtually or in person), dive into your brand, and get into the why of your campaign.
• I sketch, build mood boards, and plan every frame.
• I bring in the pros - art directors, stylists, makeup artists, producers.
• We shoot, either in my Pune studio or wherever the brief takes us across India.

What I Shoot

I work with brands in hospitality, fashion, jewelry, and beauty. I’m big on storytelling - not just pretty pictures, but visuals that give a vibe. Whether it’s luxury brand imagery for hotels, editorial fashion campaigns, or zoomed-in shots for product launch visuals, I’m all in.

My Obsession: Drinks & Bottles

Beverage advertising photography is my thing. Shooting bottles, playing with reflections, and getting that perfect “liquid gold” shot - I honestly love the challenge.

My Tools

I’m crazy about lighting and use high-end gear (shoutout to Hasselblad). But the secret sauce is teamwork. I trust my crew and we handle everything, from pre-production to delivery. When it all falls into place, toh bas maza hi aa jata hai (it’s just pure joy).