Fashion and editorial photography that tells your brand story
It is not just about the clothes. It is about the mood, the narrative, and the vision. I build stories through my lens, whether we are in my Pune studio or out on a wild location shoot.
Had a fab time capturing true embroidery art for Pink Cottage. This shot focuses on the intricate floral detail and the beautiful layered organza of the gown.
A closer portrait from the Pink Cottage shoot. The model's expression and the elegant choker add a layer of sophistication, complementing the detailed craftsmanship of the gown.
Our latest billboard campaign for Kasat Exclusive. We built a set with an arch and a bed of marigold flowers to create a vibrant, festive, and high-fashion look for this beautiful gown.
A campaign shot for Kasat Exclusive featuring their stunning sarees. The models are posed on stone steps adorned with flowers, creating a scene that is both traditional and contemporary.
Another image from the Kasat Exclusive campaign, showcasing their rich, traditional sarees. The warm lighting and natural setting create an atmosphere of timeless elegance.
From our jungle expedition editorial for Mind Magazine. This shot uses the natural environment, with the model lying among tree roots, to create a raw and powerful fashion image.
A moody, atmospheric shot from the Mind Magazine editorial. The use of a slow shutter speed and a black veil creates a ghostly, ethereal effect that is both haunting and beautiful.
A close-up portrait from the jungle editorial. Peeking through the leaves adds a sense of mystery and intimacy, drawing the viewer into the frame.
This wide shot from the Mind Magazine editorial places the high-fashion sequined outfit against a wild, natural backdrop, creating a stunning contrast between glamour and nature.
Monsoons making us miss the sun! A high-fashion sports-chic concept for Fila and GC Watches. The overhead angle and bold blue tennis court create a strong, graphic composition.
About Storytelling Through Style: Fashion & Editorial
Before a single frame is shot, I spend days on mood boards and location scouting, working directly with your stylists and art directors to nail the narrative. If you want a specific vibe, like a moody editorial or a high-energy billboard look, we need to align on the visual concept first. Tap below to tell me about your campaign goals so we can start planning the shoot that fits your brief.
How We Build Your Visual Story
Fashion photography is not just about the outfit. It is about the attitude, the light, and the narrative. When I shoot for editorial or fashion brands, I treat every frame like a piece of cinema. Whether we are capturing the intricate embroidery of a couture gown or the dynamic energy of a sports-chic campaign, my goal is to make the image stop the scroll.
My Process
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The Concept Phase: We do not just pick a date and shoot. We define the story. We look at your brand guidelines, build mood boards, and decide on the lighting style—be it high-key commercial or moody, cinematic jungle vibes.
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The Execution: I bring in the right experts—stylists, makeup artists, and art directors. My team, including a studio assistant and digital tech, ensures the technical side is flawless. We use medium-format gear like the Hasselblad X2D, which gives us that billboard-ready resolution and texture detail you just do not get with standard cameras.
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The Reveal: For location shoots, like our editorial work in the wild or clean studio setups, we work fast and smart. You get to see the shots as they happen, ensuring the vision we discussed is exactly what shows up on the screen.
Who This Is For
If you are a fashion brand in Pune, Mumbai, or anywhere across India looking for high-impact campaigns, look-books, or editorial spreads, let us talk. I specialize in turning visions into images that do not just document the product, but define the lifestyle.
Ashish Gurbani
I am Ashish. For me, fashion photography is about the marriage of light and human expression, turning concepts into visual stories that stick. I do not just take pictures; I build the vibe you are after, from the first sketch to the final color grade.
Looking for a different visual style?
Explore other categories or specific projects I have worked on.
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