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Fashion and editorial photography that tells your brand story

byAshish GurbaniStudio in Pune; Travels across India for shootsStarts from₹45,000 Per Day (8 Hours)View full gallery

It is not just about the clothes. It is about the mood, the narrative, and the vision. I build stories through my lens, whether we are in my Pune studio or out on a wild location shoot.

Had a fab time capturing true embroidery art for Pink Cottage. This shot focuses on the intricate floral detail and the beautiful layered organza of the gown.

A closer portrait from the Pink Cottage shoot. The model's expression and the elegant choker add a layer of sophistication, complementing the detailed craftsmanship of the gown.

Our latest billboard campaign for Kasat Exclusive. We built a set with an arch and a bed of marigold flowers to create a vibrant, festive, and high-fashion look for this beautiful gown.

A campaign shot for Kasat Exclusive featuring their stunning sarees. The models are posed on stone steps adorned with flowers, creating a scene that is both traditional and contemporary.

Another image from the Kasat Exclusive campaign, showcasing their rich, traditional sarees. The warm lighting and natural setting create an atmosphere of timeless elegance.

From our jungle expedition editorial for Mind Magazine. This shot uses the natural environment, with the model lying among tree roots, to create a raw and powerful fashion image.

A moody, atmospheric shot from the Mind Magazine editorial. The use of a slow shutter speed and a black veil creates a ghostly, ethereal effect that is both haunting and beautiful.

A close-up portrait from the jungle editorial. Peeking through the leaves adds a sense of mystery and intimacy, drawing the viewer into the frame.

This wide shot from the Mind Magazine editorial places the high-fashion sequined outfit against a wild, natural backdrop, creating a stunning contrast between glamour and nature.

Monsoons making us miss the sun! A high-fashion sports-chic concept for Fila and GC Watches. The overhead angle and bold blue tennis court create a strong, graphic composition.

About Storytelling Through Style: Fashion & Editorial

Before a single frame is shot, I spend days on mood boards and location scouting, working directly with your stylists and art directors to nail the narrative. If you want a specific vibe, like a moody editorial or a high-energy billboard look, we need to align on the visual concept first. Tap below to tell me about your campaign goals so we can start planning the shoot that fits your brief.

Professional campaigns shot across India. — Approved by the tribe
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Ashish Gurbani

Studio in Pune; Travels across India for shootsStarts from ₹45,000 Per Day (8 Hours)

I am Ashish. For me, fashion photography is about the marriage of light and human expression, turning concepts into visual stories that stick. I do not just take pictures; I build the vibe you are after, from the first sketch to the final color grade.

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A full-length shot for an Apple campaign with Sejal Kumar, featuring a hand-painted suit by Huemn. The bold orange background makes the artistic outfit pop, creating a powerful and fashion-forward image.94
A striking high-fashion portrait against a clean white background. The model's pose and direct gaze, combined with the simple black blazer, create a minimalist yet powerful editorial image.
A close-up studio portrait with a moody, dark grey background. The lighting is sculpted to emphasize the model's features and the texture of the white tank top, creating an intense and intimate feel.
A vintage-themed editorial shoot, capturing a sense of old-world glamour. The model's pose on the leather couch, combined with the classic decor and corset dress, tells a story of timeless elegance.

High-Fashion & Editorial Photography

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Atul GuptaTakes projects across Delhi NCR; travels pan-India
From the 'Chiaroscuro Dreams' editorial, this image plays with the contrast between light and dark. The pearl body jewellery is the centerpiece, highlighted against a sheer lace top to create a look that is both delicate and daring.20
Another frame from the 'Chiaroscuro Dreams' series, where the model's pose and the dramatic lighting create a sense of mystery. The pearl accessory drapes over the body, catching the light in a way that feels both ethereal and powerful.
A close-up portrait from the 'Velvet Shadows' series, where I used a single, focused light source to sculpt the model's face. The technique, known as Rembrandt lighting, creates a painterly effect that highlights her expression and the subtle glow of her skin.
Capturing atmosphere is key. In this shot from the 'Velvet Shadows' series, I introduced smoke to catch the warm light, creating a soft, ethereal haze around the model and highlighting the texture of her ruffled collar.

High-Fashion & Editorial Photography

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Shreyans DungarwalShoots at studio in Mumbai; travels pan-India
A studio shot for Samoh India designed to capture movement in a static image. The model's dynamic pose and the flowing fabric of the skirt create a sense of energy and grace against a clean white backdrop.10
A close-up from the Samoh India shoot, focusing on the delicate interplay of light, shadow, and emotion. The model's pose highlights the intricate gold earrings, making this both a beautiful portrait and an effective accessory shot.
Another dynamic pose from the Samoh India series, showcasing the full outfit in motion. The high-low skirt and tie-front shirt are captured in a way that feels both elegant and powerfully expressive.
An editorial shot for the streetwear brand A Skating Monk. The models' confident and connected poses, combined with the rustic, sunlit location, create a look that feels authentic, cool, and rooted in urban culture.

Fashion and Editorial Photography

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Shikhar ShuklaShoots across Mumbai; travels pan-India for projects
The opening shot for my editorial 'Love in Future Past'. Inspired by the cinematic universe of Wong Kar Wai, this image sets a mysterious and romantic tone for the story that unfolds.69
A rich, textural shot from the 'Roots' editorial. The model is enveloped in layers of fabric, representing the complex layers of personal and cultural history we carry.
A key conceptual image from the 'Roots' editorial. The use of a traditional mask explores themes of identity and heritage, questioning what we reveal and what we conceal.

Narrative Fashion Editorials: Cinematic Storytelling for Brands

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Victoria KrundyshevaShoots across Mumbai; travels pan-India for campaigns and editorials
This image is from a conceptual shoot where we explored the fusion of natural elements with avant-garde fashion. We created this entire garment from fresh jasmine and marigold flowers to tell a story of ephemeral beauty, blending traditional Indian florals with a high-fashion silhouette.10
For this brand campaign, we chose a heritage palace to create a sense of timeless royalty. This wide shot was designed to showcase the grandeur of the location and the elegance of the couture gown, making the model appear regal and poised within a magnificent setting.
A close-up from a beauty editorial focused on creating a surreal, aquatic-inspired look. I used specific studio lighting with blue gels to craft this otherworldly mood, highlighting the sharp, graphic makeup and the model's intense gaze.
Part of a deeply personal series exploring the divine feminine through the iconography of Goddess Kali. This shot focuses on raw power and symbolism, using dramatic, low-key lighting to create a sense of reverence and intensity.

Featured Fashion & Editorial Photography

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LibraShoots across Mumbai, Delhi NCR, and Ahmedabad
A high-energy shot for a fitness editorial, blending fashion with athleticism. The dynamic pose and use of props like boxing gloves create a powerful, story-driven image.81
A close-up portrait that captures the intensity and confidence of the subject. This shot was part of a magazine feature focused on strong female personalities.
Combining athletic wear with high-fashion posing for a magazine spread. I focus on creating movement and energy, even in a controlled studio environment.
A playful yet strong image from a sports-themed editorial. The composition and styling are designed to be eye-catching and perfect for a feature story.

Conceptual & Editorial Fashion Photography in Mumbai

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Ruhaan KhanShoots across Mumbai Metropolitan Area; Studio 1965 at Goregaon

More from Advertising & Campaign Photography by Ashish Gurbani

FeaturedThe Art of the Pour: Beverage & Bottle CampaignsTime in Focus: Luxury Watch PhotographyThe Brilliance of Detail: Jewelry & Accessory CampaignsSculpting with Light: Beauty & FragranceCapturing the Experience: Hospitality & LifestyleBehind the Lens: The Process & The TeamModern Form: Tech & Electronics Photography

More services by Ashish Gurbani

Commercial & Film DirectionLuxury Product Photography
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