About

Turning Ideas Into Moving Pictures

I’m all about taking a spark of thought and turning it into something that feels real and alive on screen. My journey started with photography, now I’m obsessed with the whole process of directing films - from that first rough idea to the final cut.

My Style: Clean, Cinematic, No Fuss

Ten years in luxury photography have shaped how I see things. I lean into a cinematic brand storytelling approach - visuals that pop, stories that make sense, and a clean finish. I don’t do messy. Whether it’s capturing the vibe of a luxury product video campaign or telling a quirky story, I’m in it for the details.

How I Work

• I start with the core concept, figuring out how to make it hit on screen.
• I pull together ace teams - DOPs, ADs, editors, stylists, you name it.
• I run with projects end-to-end. Could be a simple shoot, could be madness in Prague - I’m game.

Collaboration is a big deal for me, especially with agencies. The goal: make your film fit perfectly with your bigger brand story.

What I Direct

• Brand commercials, digital film production for lifestyle brands, luxury goods, fashion, and beverages.
• Creative short films - like my comedy “CHIPS TO DIE FOR,” all about agency life, where I did everything from script to screen.

Directing Salman Khan for Jacob & Co was wild - honestly, a massive moment for me. If you’ve got a story to tell, I’m ready to make it happen.