Commercial & Film Direction
Available across India
I direct brand commercials and short films for luxury, fashion, and lifestyle brands, handling everything from concept to final cut with a focus on clean, cinematic storytelling.
Pricing Guide
Luxury Lifestyle Commercial
Pre-Production
- Detailed visual storyboarding and shot division.
- Casting premium models and coordinating with wardrobe stylists.
- Technical scouting of locations like hotels or resorts.
Production Setup
- Directed by Ashish Gurbani with a dedicated Senior DOP.
- Equipment: RED or Arri Alexa Mini with cine lenses.
- Crew: Full unit including Gaffer, Art Director, and Makeup Artist.
- Lighting: Heavy setup (Skypanels/HMIs) for cinematic looks.
Post-Production
- Narrative editing with licensed music curation.
- Studio-level DI color grading for rich skin tones and product matching.
- Professional sound design and audio mixing.
Narrative Brand Film
Script & Screenplay
- Conceptualization of unique narrative arcs (Satire, Drama, or Slice of Life).
- Full screenplay and dialogue writing included.
Production Details
- Casting actors specifically for dialogue delivery and performance.
- Location shooting in real-world environments like offices or streets.
- On-location sync sound recording using lapels and booms.
Cinematic Post
- Film look processing with 2.35:1 aspect ratio and grain emulation.
- Deliverables include one main Director's Cut and teasers.
Startup Studio Digital Package
Eligibility & Concept
- Valid only for registered startups under 2 years old with teams smaller than 10.
- Includes one creative strategy session to align visuals.
Production Specs
- Crew: Lean team comprising Director, Cinematographer, and Assistant.
- Gear: Sony Cinema Line cameras and studio lighting.
- Location: Restricted to Pune studio or single local location.
- Duration: Up to 6 hours of shooting.
Post-Production
- Output: 1 Brand Film (60 sec) OR 3 Social Reels (15-30 sec).
- Rhythm-based editing suitable for Instagram/LinkedIn.
- Basic color grading to match high-contrast aesthetics.
About Commercial & Film Direction
Turning Ideas Into Moving Pictures
I’m all about taking a spark of thought and turning it into something that feels real and alive on screen. My journey started with photography, now I’m obsessed with the whole process of directing films - from that first rough idea to the final cut.
My Style: Clean, Cinematic, No Fuss
Ten years in luxury photography have shaped how I see things. I lean into a cinematic brand storytelling approach - visuals that pop, stories that make sense, and a clean finish. I don’t do messy. Whether it’s capturing the vibe of a luxury product video campaign or telling a quirky story, I’m in it for the details.
How I Work
- I start with the core concept, figuring out how to make it hit on screen.
- I pull together ace teams - DOPs, ADs, editors, stylists, you name it.
- I run with projects end-to-end. Could be a simple shoot, could be madness in Prague - I’m game.
Collaboration is a big deal for me, especially with agencies. The goal: make your film fit perfectly with your bigger brand story.
What I Direct
- Brand commercials, digital film production for lifestyle brands, luxury goods, fashion, and beverages.
- Creative short films - like my comedy “CHIPS TO DIE FOR,” all about agency life, where I did everything from script to screen.
Directing Salman Khan for Jacob & Co was wild - honestly, a massive moment for me. If you’ve got a story to tell, I’m ready to make it happen.
Meet your Expert
Ashish Gurbani
104 connects in last 3 months
My Story
So, picture this - I get a call to shoot Salman Khan. I’m thinking, is this a prank? Nope, next thing I know, I’m briefing him, heart racing, then just zoned in. That’s one for the books. Fast-forward to Prague, I’m munching chips, and boom - I end up making my first short film, 'Chips to Die For.' Manhattan, 2019, people rushing everywhere, I shoot a series called 'Unfree.' Inspiration just hits me in the strangest ways. For me, it’s the odd moments and wild ideas that keep things real.
My Work
What I Do - I shoot luxury product photography, whiskey advertising shoots, dramatic jewelry photography, fashion and hotel campaigns. Also, I direct short films.
How I Work - It’s all about the concept. I obsess over details - lighting, mood, getting that perfect shot, even if it takes days.
Luxury Is My Jam - Give me shiny rocks, liquid gold, fine leather. I love making bold, dramatic shots that pop.
Team Effort - Never solo. My team’s got stylists, makeup artists, assistants. We vibe, we create magic.
Best Clients - Clients with vision are my people. I’ll dig deep, follow the brief, maybe even find something wild outside it.
