Commercial & Film Direction
Locations
TRAVELS TO
Travels across India for projects
India
VISIT AT
Studio at Somwar Peth, Pune
See address
Ashish Gurbani Studio, Antariksh Tower, Somwar Peth, Pune, Maharashtra 411001, India
shoots near Rasta Peth, Mangalwar Peth, Pune Railway Station, Shaniwar Wada, Camp, Koregaon Park
I direct brand commercials and short films for luxury, fashion, and lifestyle brands, handling everything from concept to final cut with a focus on clean, cinematic storytelling.
Pricing Guide
Luxury Lifestyle Commercial
Pre-Production
- Detailed visual storyboarding and shot division.
- Casting premium models and coordinating with wardrobe stylists.
- Technical scouting of locations like hotels or resorts.
Production Setup
- Directed by Ashish Gurbani with a dedicated Senior DOP.
- Equipment: RED or Arri Alexa Mini with cine lenses.
- Crew: Full unit including Gaffer, Art Director, and Makeup Artist.
- Lighting: Heavy setup (Skypanels/HMIs) for cinematic looks.
Post-Production
- Narrative editing with licensed music curation.
- Studio-level DI color grading for rich skin tones and product matching.
- Professional sound design and audio mixing.
Narrative Brand Film
Script & Screenplay
- Conceptualization of unique narrative arcs (Satire, Drama, or Slice of Life).
- Full screenplay and dialogue writing included.
Production Details
- Casting actors specifically for dialogue delivery and performance.
- Location shooting in real-world environments like offices or streets.
- On-location sync sound recording using lapels and booms.
Cinematic Post
- Film look processing with 2.35:1 aspect ratio and grain emulation.
- Deliverables include one main Director's Cut and teasers.
Startup Studio Digital Package
Eligibility & Concept
- Valid only for registered startups under 2 years old with teams smaller than 10.
- Includes one creative strategy session to align visuals.
Production Specs
- Crew: Lean team comprising Director, Cinematographer, and Assistant.
- Gear: Sony Cinema Line cameras and studio lighting.
- Location: Restricted to Pune studio or single local location.
- Duration: Up to 6 hours of shooting.
Post-Production
- Output: 1 Brand Film (60 sec) OR 3 Social Reels (15-30 sec).
- Rhythm-based editing suitable for Instagram/LinkedIn.
- Basic color grading to match high-contrast aesthetics.
About Commercial & Film Direction
Turning Ideas Into Moving Pictures
I’m all about taking a spark of thought and turning it into something that feels real and alive on screen. My journey started with photography, now I’m obsessed with the whole process of directing films - from that first rough idea to the final cut.
My Style: Clean, Cinematic, No Fuss
Ten years in luxury photography have shaped how I see things. I lean into a cinematic brand storytelling approach - visuals that pop, stories that make sense, and a clean finish. I don’t do messy. Whether it’s capturing the vibe of a luxury product video campaign or telling a quirky story, I’m in it for the details.
How I Work
- I start with the core concept, figuring out how to make it hit on screen.
- I pull together ace teams - DOPs, ADs, editors, stylists, you name it.
- I run with projects end-to-end. Could be a simple shoot, could be madness in Prague - I’m game.
Collaboration is a big deal for me, especially with agencies. The goal: make your film fit perfectly with your bigger brand story.
What I Direct
- Brand commercials, digital film production for lifestyle brands, luxury goods, fashion, and beverages.
- Creative short films - like my comedy “CHIPS TO DIE FOR,” all about agency life, where I did everything from script to screen.
Directing Salman Khan for Jacob & Co was wild - honestly, a massive moment for me. If you’ve got a story to tell, I’m ready to make it happen.
Meet your Expert
Ashish Gurbani
104 connects in last 3 months
My Story
So, picture this - I get a call to shoot Salman Khan. I’m thinking, is this a prank? Nope, next thing I know, I’m briefing him, heart racing, then just zoned in. That’s one for the books. Fast-forward to Prague, I’m munching chips, and boom - I end up making my first short film, 'Chips to Die For.' Manhattan, 2019, people rushing everywhere, I shoot a series called 'Unfree.' Inspiration just hits me in the strangest ways. For me, it’s the odd moments and wild ideas that keep things real.
My Work
What I Do - I shoot luxury product photography, whiskey advertising shoots, dramatic jewelry photography, fashion and hotel campaigns. Also, I direct short films.
How I Work - It’s all about the concept. I obsess over details - lighting, mood, getting that perfect shot, even if it takes days.
Luxury Is My Jam - Give me shiny rocks, liquid gold, fine leather. I love making bold, dramatic shots that pop.
Team Effort - Never solo. My team’s got stylists, makeup artists, assistants. We vibe, we create magic.
Best Clients - Clients with vision are my people. I’ll dig deep, follow the brief, maybe even find something wild outside it.
