Featured Campaign Photography and Commercial Production
A curated look at my best work across fashion, hospitality, and luxury goods. From studio lighting to location shoots, this is the work that defines my process.
This was a surreal moment in my career, getting the opportunity to shoot for Jacob & Co with the one and only Salman Khan. This close-up shot focuses on the intricate timepiece, capturing the intensity and star power that made this campaign a milestone for me.
For me, a great campaign shot tells a story. In this image for Monarch Brandy, we created a world of strategy and royalty, placing the bottle as the king on a chessboard. It shows how I approach beverage photography not just as a product shot, but as a piece of art.
Fashion photography is about capturing energy and movement. For this campaign with Pink Cottage, we focused on the dramatic flow of the gown, creating a powerful silhouette that feels both classic and modern. It’s a testament to great teamwork on set.
The devil is in the details, especially with luxury watch photography. This macro shot for Argos showcases the texture of the chocolate-colored dial and the precise finish of the metal, all achieved through meticulous lighting, with no CGI involved.
Photographing jewelry is about making the stones and metal come to life. This clean, bright shot for Solitario Diamonds highlights the unique character of each ring, focusing on the clarity of the diamonds and the brilliance of the colored gems.
My work in hospitality is about selling an experience. This shot for St. Regis Goa isn't just about a beautiful location; it's about capturing a moment of romance and luxury that potential guests can see themselves in.
This image for YSL is a perfect example of sculpting with light. The goal was to create a mood that is bold, seductive, and luxurious, letting the sharp lines of the bottle and the warm glow of the fragrance tell the story.
A lot happens behind the scenes to get the perfect shot. This video from our marathon 8-day shoot for Oaksmith Whisky gives you a glimpse into the madness, the teamwork, and the adrenaline required to bring a large-scale beverage campaign to life.
About Featured
Getting these results isn't about Photoshop tricks. My process relies on light sculpting and real-time tethering, where you watch the shot materialize on a calibrated monitor while we shoot. It cuts out the guesswork and ensures you get exactly what you need on set, rather than hoping for a fix in post-production.
This portfolio is a mix of the projects that define how I work. Whether it is an 8-day marathon shoot for a global spirits brand like Oaksmith or a precision jewelry campaign for Solitario, the approach stays the same. I don't believe in relying on CGI to fix poor lighting. I prefer to build the shot in-camera.
My studio in Pune is set up for this specific workflow. When we shoot, my team and I use high-end Hasselblad gear to capture texture and detail that feels real. We handle everything from concept development and mood boarding to the final retouch.
What Defines This Work:
- Light Sculpting: You will see this in the YSL fragrance bottle and the Argos watch shots. I build the light piece-by-piece to control reflections, rather than blasting the product with a softbox and hoping for the best.
- Collaborative Crew: No shoot happens in a vacuum. My team of stylists, makeup artists, and assistants are part of the process, ensuring the set design matches the product's identity.
- Storytelling: It is not just about a pretty picture. For the St. Regis Goa shoot, the goal was to sell the experience of the location. For the Monarch Brandy shot, it was about creating a mood of royalty and strategy using chess pieces.
Whether it is a fashion editorial or a product launch, I dive deep into the brand's 'why' before I ever lift the camera. If you have a vision, my job is to make it tangible.
Ashish Gurbani
I am Ashish, and I do not just take photos. I obsess over the mechanics of light and the story within the frame. Whether it is a high-stakes campaign with a celebrity or a quiet, intricate product shot, my focus remains on building an image that feels real.
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