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High-Concept & Magazine Editorial Styling

byZoya JoyAvailable in Bengaluru, Mumbai & KeralaStarts from₹25,000 Per Day (8 Hours)View full gallery

Styling is about building a world, not just dressing a frame. From initial concept development to on-set creative direction, I craft visual narratives that are honest, striking, and precise.

A full-body shot from the 'SERPENTINE' editorial, exploring the theme of transformation. The styling contrasts a voluminous tulle outfit with a rugged, industrial backdrop to create a surreal and thought-provoking image.

Another look from the 'SERPENTINE' series. The pose and composition were directed to feel both powerful and slightly off-kilter, emphasizing the contrast between the soft, layered tulle and the hard lines of the truck.

In this shot from 'SERPENTINE', the natural environment adds another layer to the story. The styling, with its vibrant colors and textures, stands out against the muted greens of the landscape, creating a striking visual narrative.

A wide shot from the 'SERPENTINE' editorial, placing the avant-garde styling in a vast, almost barren landscape. This was a deliberate choice to heighten the sense of surrealism and isolation central to the concept.

A close-up portrait from the 'MAGENTA' editorial. The concept was built around a single, dramatic color, with pearl-adorned makeup and a satin headscarf adding texture and a futuristic feel against the stark quarry background.

Full-length shot from the 'MAGENTA' series. I draped a satin fabric to mimic a skirt, creating a fluid silhouette that contrasts with the ribbed texture of the top and the hard, geometric lines of the location.

This shot from 'MAGENTA' focuses on gesture and expression. The framing of the hands directs the viewer's eye to the model's gaze, highlighting the dramatic makeup and the overall intensity of the concept.

A video compilation of the 'MAGENTA' editorial shoot. It showcases the various poses and angles we worked with to bring the monochromatic, high-fashion concept to life in a dynamic format.

A portrait from the 'BLANCH' retro editorial. The styling, including the polka-dot headscarf and leather gloves, was meticulously chosen to capture the essence of classic mid-century fashion.

A dynamic pose from the 'BLANCH' shoot, using the vintage car as a key prop. The styling of the pencil skirt and bustier top creates a classic silhouette that defines the retro aesthetic of the series.

About High-Concept & Magazine Editorials

Every editorial shoot I lead is a collaboration between concepts, set design, and wardrobe. I bring together the right team—photographers, makeup artists, and set designers—and manage the entire production pipeline so you can focus on the vision while we handle the technical execution.

Featured in Elegant, Off Town, Malvi Noir. — Approved by the tribe
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Zoya Joy

Available in Bengaluru, Mumbai & KeralaStarts from ₹25,000 Per Day (8 Hours)

I am Zoya. I do not just style; I direct the visual flow of a project. I spend my days between Bengaluru, Mumbai, and Kerala, building worlds for brands and magazines, ensuring every frame tells an honest story.

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A full-length shot from the Kashidaa campaign, showcasing the complete styled look. The rich pink kaftan is complemented by a traditional choker and a floral hair accessory, set against a dramatic, color-blocked background to create a painterly effect.
The back view of the crushed-fabric kaftan from the Kashidaa editorial. This shot was intentionally composed to highlight the garment's texture and drape, emphasizing the quiet luxury and craftsmanship of the piece.
From a high-fashion editorial, this image uses dramatic red backlighting to create a powerful silhouette. I styled this sequined one-shoulder lehenga with a feather detail to blend modern glamour with traditional Indian design.

High-Concept Editorial Styling

R
Rahul SinghStudio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai
More from my "D.E.N.I.M. S.E.R.I.E.S." editorial. These shots explore different angles and poses, using a leather corset, ripped jeans, and statement boots to create a cohesive story of edgy, high-fashion denim styling.39
More from my "D.E.N.I.M. S.E.R.I.E.S." editorial. These shots explore different angles and poses, using a leather corset, ripped jeans, and statement boots to create a cohesive story of edgy, high-fashion denim styling.
More from my "D.E.N.I.M. S.E.R.I.E.S." editorial. These shots explore different angles and poses, using a leather corset, ripped jeans, and statement boots to create a cohesive story of edgy, high-fashion denim styling.
More from my "D.E.N.I.M. S.E.R.I.E.S." editorial. These shots explore different angles and poses, using a leather corset, ripped jeans, and statement boots to create a cohesive story of edgy, high-fashion denim styling.

Modern Editorial & High-Concept Fashion Styling

K
Khushi KarwaAvailable for shoots in Mumbai, Jaipur, and Delhi NCR
An avant-garde editorial look featuring a voluminous, tiered metallic cape. The styling creates a dramatic, sculptural silhouette, with a single red flower in the hair adding a point of sharp contrast against the moody, textured backdrop.32
A dynamic shot for a Vogue editorial, capturing a model in a purple kaftan surrounded by falling marigold flowers. The styling uses motion and color contrast to create a vibrant and expressive image that blends traditional elements with contemporary fashion.
A quiet, contemplative moment from an editorial shoot. The styling focuses on the silhouette of a purple kaftan with green fringe, set against a bed of yellow marigolds, creating a rich color story with a minimalist composition.
An editorial look for Vogue featuring a layered ensemble with a floral coat and a textured pink floral collar. The motion blur on the hem of the coat adds a dynamic quality, highlighting the rich textures and patterns of the designer pieces.

Creative Fashion & Editorial Styling

A
Aaditya WaliaStudio in New Delhi; Available for shoots across India
In this high-fashion editorial for Popley Eternal, the styling was conceptual and futuristic. I used a structured black gown and dramatic jewelry to create a celestial narrative, transforming the model into a cosmic entity.13
Styling for the Navyasa by Liva campaign featuring Deepika Padukone. The main model's flowing, modern saree is contrasted with the sharp, dark outfits of the background models to create a dynamic and glamorous entrance.
A bold and expressive campaign for Fastrack's 'You Do You' theme. The styling is futuristic and androgynous, with a silver top and dramatic makeup to capture a spirit of unapologetic individuality.
Another look from the Popley Eternal cosmic campaign. The styling combines a dark, structured outfit with futuristic makeup and intricate jewelry, enhanced by light effects to create a powerful, otherworldly image.

High-Fashion and Conceptual Styling

V
Varunesh PalBased in Mumbai; travels across India for shoots and projects
The opening shot from my conceptual series 'सुवर्ण कांता'. The styling uses a golden tissue saree, earthy makeup with touches of blue, and heavy jewelry to portray a powerful, goddess-like figure.32
A close-up on the artistic makeup and adornments. The red feather, gold leaf on the forehead, and raw jewelry are all part of the conceptual styling to create a non-traditional, powerful look.
This pose highlights the statement rings and the contrast of the blue paint on the model's hands against the golden theme. Every detail in the styling adds to the narrative of strength.
A wider shot showing the model seated on rocks, grounding the divine styling in an earthy, raw environment. The flowing tissue saree contrasts with the rugged setting.

Conceptual & Beauty Editorial Styling

A
Apurva GujarathiAvailable for shoots across Pune & Mumbai
The gorgeous Mrunal Thakur for HT City Showstoppers. I assisted in styling this ethereal look, featuring an intricately embellished ivory jacket by Lalit Dalmia and jewelry from CaratLane.13
A full-length shot from the HT City Showstoppers editorial. The flowing ivory skirt and detailed jacket created a look that was both glamorous and gracefully understated.
A close-up from the Mrunal Thakur shoot. The soft lighting and windswept hair complement the delicate embroidery of the jacket, showcasing a moment of quiet beauty.
Beauty in the details. This shot highlights the delicate CaratLane jewelry and flawless makeup that completed Mrunal's cover look for HT City.

Magazine Editorial Styling & Creative Looks

M
MadhuriAvailable for shoots across Mumbai, Delhi NCR, and pan-India

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