A close-up from the 'SERPENTINE' editorial, a project about transformation. I used bold, contrasting makeup and a netted veil to create a sense of mystery and visual tension, framing the shot to draw the viewer in.
For the cover of Provoke Lifestyle magazine featuring the talented Sreeleela. I directed this shoot to capture a look of modern royalty, styling a heavily embroidered purple lehenga with statement diamond jewelry to create a powerful and elegant image.
A scene from 'BLANCH', a retro-themed editorial shoot. I created a complete narrative with two models, vintage-inspired outfits, and a classic car to evoke the feel of a bygone era, focusing on storytelling through fashion.
A moment from a Chola-inspired concept wedding. My role was to direct the entire aesthetic, from the historically influenced regal attire and intricate jewelry to the grand, thematic decor, creating a timeless love story.
Styling for the Loki Craft India campaign, a brand focused on rugged leather goods. The concept was built around a vintage adventure feel, using a classic motorcycle and natural outdoor setting to showcase the product's durability and style.
An artistic portrait from the 'INARA' series. The focus here was on the intricate details of the silver jewelry, using dramatic lighting and a close-up frame to create a moody, intimate portrait that highlights the craftsmanship of the accessories.
A clean, minimalist shot for a Sonata watch campaign. My product styling focused on using light, shadow, and simple geometric shapes to create an elegant and modern context that emphasizes the watch's sleek design.
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Creative Direction & Production Styling in Bengaluru

Available in Bengaluru, Mumbai & Kerala
Zoya Joy

I handle everything from concept to final look, leading creative direction and styling for brands and editorials so your visuals tell a clear story and stand out.

Zoya Joy

·

6.8k

Pricing Guide

ESTIMATES
These are indicative prices based on provider's past work. Enquire now to find out final quote.

About Creative Direction & Production Styling

My work is about transforming ideas into visuals that stick with you. I see styling as a mix of chaos and calm, where each shoot is a new story waiting to unfold.

What I Actually Do

I take care of everything from big-picture creative direction down to the smallest styling detail. Whether it’s a brand launch or a wild editorial shoot, I build a world and make sure every piece fits in.

  • For brands, I help translate your vibe into visuals that people remember. Styled for Mia by Tanishq’s 'NATIVE' (heritage meets fresh), Blissclub’s 'The Last Tee' (showing real-world toughness), and Loki Craft India (vintage adventure feels).
  • Editorials are where I get to experiment. My work’s been in Elegant, Off Town, Malvi Noir. Projects like MAGENTA (one bold colour, all drama), BLANCH (full retro, old-school car and all), and SERPENTINE (transformation with a twist).

How We Work Together

I gather a team - photographers, makeup pros, set folks - and run the show as Creative Head. I keep everyone on the same page so the whole visual storytelling for brands or an editorial shoot creative direction feels seamless.

What’s Covered

  • Building your concept mood board creation
  • Directing visuals and story
  • Styling people and products
  • Pulling together and managing the full-service styling team
  • Overseeing everything, start to finish

The aim is always the same: to create something honest, striking, and memorable.

Meet your Expert

Zoya Joy

Zoya Joy

My Story

Hey, I'm Zoya. Styling is pretty much my heartbeat, and creative direction is my everyday. I head up creative at our production house, dreaming up wild concepts and making them real. You’ll catch me bouncing between Bangalore, Mumbai, and Kerala, working on everything from high-fashion shoots to Malayalam movie premiere styling. Big productions, small moments—love them all. Bridal styling is my soft spot. Got a whole corner just for that.

My Work

Styling & Creative Direction - I style for editorial shoots, concept-driven ad campaigns, celebrity events, and personal clients. Also do timeless bridal looks.

My Style - I’m all about storytelling, whether it’s moody or clean. Fashion is the mood, not just clothes.

How I Work - Collab is key. I lead teams, fuss over every detail, and make sure the vision comes through.

Bridal Styling - I create bridal looks that feel personal and timeless, curating every piece, not just the dress.

25K-1.8L
Typical range