Creative Direction & Production Styling
Locations
TRAVELS TO
Travels for projects in Bengaluru
Bengaluru, Karnataka, India
Travels for projects in Mumbai
Mumbai Metropolitan Area, Maharashtra
Travels for projects in Kerala
Kerala, India
I handle everything from concept to final look, leading creative direction and styling for brands and editorials so your visuals tell a clear story and stand out.
Pricing Guide
Commercial Product & Still Life Styling
Conceptualisation & Mood
- Visual Theme: Development of concepts (e.g., Rustic Earth, Heritage) to align with brand guidelines.
- Planning: Creation of digital mood boards for color palette and lighting consensus before the shoot.
Prop Sourcing & Set Design
- Procurement: Sourcing of textural elements like wooden trays, linens, dried botanicals, or stone blocks (rentals/purchases billed at actuals).
- Set Setup: On-site construction of tabletop mini-sets customized for the product.
- Handling: Specialized white-glove handling for high-value watches and jewelry to prevent fingerprints or damage.
On-Set Execution
- Capacity: Coverage for approximately 10 to 15 distinct product shots or compositions.
- Team: Includes Zoya plus 1 junior assistant for inventory management.
- Duration: Up to 8 hours of active styling on set.
Fashion Editorial & Lookbook Styling
Creative Strategy
- Concept Note: Development of a unique narrative (e.g., retro, avant-garde) to elevate the visual storytelling.
- Location Input: Advisory on location selection to ensure the background textures complement the wardrobe.
Wardrobe Curation
- Sourcing: Procurement of garments from designer networks and vendors specific to the brief.
- Accessories: Selection of matching footwear, jewelry, and headgear to complete the looks.
- Fittings: Execution of one trial fitting session with the model to check sizing and alterations.
On-Set & Logistics
- Styling: Expert draping, pinning, and adjusting garments for static images or movement.
- Garment Care: Steaming, tagging, and racking of all inventory.
- Team: Includes Lead Stylist plus 2 assistants for quick changes and prep.
- Logistics: Management of packing and returning all sourced merchandise to vendors.
Campaign Creative Direction & Styling
Visual Leadership
- Creative Direction: Acting as Creative Head to translate marketing goals into a visual script.
- Collaboration: Coordination with the Director and DOP on color grading, lighting moods, and framing.
- Art Inputs: Co-designing set elements and props to ensure the environment harmonizes with the wardrobe.
Production Styling
- Cast Scope: Complete wardrobe curation for the Lead Talent and up to 4 background extras.
- Customization: Commissioning custom props or costumes if required by the narrative.
- Continuity: On-set monitoring to ensure wardrobe consistency across different takes and camera angles.
Project Management
- Team: Deployment of a full styling team (Zoya plus 3 Assistants) for high-paced production.
- Coordination: Management of costume and art prop budgets in tandem with the production house.
About Creative Direction & Production Styling
My work is about transforming ideas into visuals that stick with you. I see styling as a mix of chaos and calm, where each shoot is a new story waiting to unfold.
What I Actually Do
I take care of everything from big-picture creative direction down to the smallest styling detail. Whether it’s a brand launch or a wild editorial shoot, I build a world and make sure every piece fits in.
- For brands, I help translate your vibe into visuals that people remember. Styled for Mia by Tanishq’s 'NATIVE' (heritage meets fresh), Blissclub’s 'The Last Tee' (showing real-world toughness), and Loki Craft India (vintage adventure feels).
- Editorials are where I get to experiment. My work’s been in Elegant, Off Town, Malvi Noir. Projects like MAGENTA (one bold colour, all drama), BLANCH (full retro, old-school car and all), and SERPENTINE (transformation with a twist).
How We Work Together
I gather a team - photographers, makeup pros, set folks - and run the show as Creative Head. I keep everyone on the same page so the whole visual storytelling for brands or an editorial shoot creative direction feels seamless.
What’s Covered
- Building your concept mood board creation
- Directing visuals and story
- Styling people and products
- Pulling together and managing the full-service styling team
- Overseeing everything, start to finish
The aim is always the same: to create something honest, striking, and memorable.
Meet your Expert
Zoya Joy
77 connects in last 3 months
My Story
Hey, I'm Zoya. Styling is pretty much my heartbeat, and creative direction is my everyday. I head up creative at our production house, dreaming up wild concepts and making them real. You’ll catch me bouncing between Bangalore, Mumbai, and Kerala, working on everything from high-fashion shoots to Malayalam movie premiere styling. Big productions, small moments—love them all. Bridal styling is my soft spot. Got a whole corner just for that.
My Work
Styling & Creative Direction - I style for editorial shoots, concept-driven ad campaigns, celebrity events, and personal clients. Also do timeless bridal looks.
My Style - I’m all about storytelling, whether it’s moody or clean. Fashion is the mood, not just clothes.
How I Work - Collab is key. I lead teams, fuss over every detail, and make sure the vision comes through.
Bridal Styling - I create bridal looks that feel personal and timeless, curating every piece, not just the dress.
