Creative Direction & Production Styling
Available across Kerala
I handle everything from concept to final look, leading creative direction and styling for brands and editorials so your visuals tell a clear story and stand out.
Zoya Joy
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6.8k
About Creative Direction & Production Styling
My work is about transforming ideas into visuals that stick with you. I see styling as a mix of chaos and calm, where each shoot is a new story waiting to unfold.
What I Actually Do
I take care of everything from big-picture creative direction down to the smallest styling detail. Whether it’s a brand launch or a wild editorial shoot, I build a world and make sure every piece fits in.
- For brands, I help translate your vibe into visuals that people remember. Styled for Mia by Tanishq’s 'NATIVE' (heritage meets fresh), Blissclub’s 'The Last Tee' (showing real-world toughness), and Loki Craft India (vintage adventure feels).
- Editorials are where I get to experiment. My work’s been in Elegant, Off Town, Malvi Noir. Projects like MAGENTA (one bold colour, all drama), BLANCH (full retro, old-school car and all), and SERPENTINE (transformation with a twist).
How We Work Together
I gather a team - photographers, makeup pros, set folks - and run the show as Creative Head. I keep everyone on the same page so the whole visual storytelling for brands or an editorial shoot creative direction feels seamless.
What’s Covered
- Building your concept mood board creation
- Directing visuals and story
- Styling people and products
- Pulling together and managing the full-service styling team
- Overseeing everything, start to finish
The aim is always the same: to create something honest, striking, and memorable.
Meet your Expert
Zoya Joy
77 connects in last 3 months
My Story
Hey, I'm Zoya. Styling is pretty much my heartbeat, and creative direction is my everyday. I head up creative at our production house, dreaming up wild concepts and making them real. You’ll catch me bouncing between Bangalore, Mumbai, and Kerala, working on everything from high-fashion shoots to Malayalam movie premiere styling. Big productions, small moments—love them all. Bridal styling is my soft spot. Got a whole corner just for that.
My Work
Styling & Creative Direction - I style for editorial shoots, concept-driven ad campaigns, celebrity events, and personal clients. Also do timeless bridal looks.
My Style - I’m all about storytelling, whether it’s moody or clean. Fashion is the mood, not just clothes.
How I Work - Collab is key. I lead teams, fuss over every detail, and make sure the vision comes through.
Bridal Styling - I create bridal looks that feel personal and timeless, curating every piece, not just the dress.
