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A Curated Look at My Creative Direction & Styling

byZoya JoyAvailable in Bengaluru, Mumbai & KeralaStarts from₹25,000 Per Day (8 Hours)View full gallery

I am Zoya. This gallery brings together a selection of projects where I have led creative direction and styling. From high-fashion editorials to brand campaigns, these images show how I build a visual world around a specific idea.

A close-up from the 'SERPENTINE' editorial, a project about transformation. I used bold, contrasting makeup and a netted veil to create a sense of mystery and visual tension, framing the shot to draw the viewer in.

For the cover of Provoke Lifestyle magazine featuring the talented Sreeleela. I directed this shoot to capture a look of modern royalty, styling a heavily embroidered purple lehenga with statement diamond jewelry to create a powerful and elegant image.

A commercial I styled for Mia by Tanishq's 'NATIVE' collection. The creative direction focused on a clean, heritage-inspired aesthetic, using earthy tones and traditional settings to highlight the contemporary design of the 22kt gold jewelry.

A scene from 'BLANCH', a retro-themed editorial shoot. I created a complete narrative with two models, vintage-inspired outfits, and a classic car to evoke the feel of a bygone era, focusing on storytelling through fashion.

A moment from a Chola-inspired concept wedding. My role was to direct the entire aesthetic, from the historically influenced regal attire and intricate jewelry to the grand, thematic decor, creating a timeless love story.

Styling for the Loki Craft India campaign, a brand focused on rugged leather goods. The concept was built around a vintage adventure feel, using a classic motorcycle and natural outdoor setting to showcase the product's durability and style.

An artistic portrait from the 'INARA' series. The focus here was on the intricate details of the silver jewelry, using dramatic lighting and a close-up frame to create a moody, intimate portrait that highlights the craftsmanship of the accessories.

A clean, minimalist shot for a Sonata watch campaign. My product styling focused on using light, shadow, and simple geometric shapes to create an elegant and modern context that emphasizes the watch's sleek design.

About Featured

When you hire me for creative direction, we are not just picking clothes. I act as the creative lead, syncing with photographers and production teams to ensure the final visual lands exactly as planned. Whether we are styling a commercial campaign or a high-concept editorial, I handle the sourcing, fittings, and on-set adjustments so you can focus on the bigger picture.

Featured in Provoke and commercial campaigns. — Approved by the tribe
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Zoya Joy

Available in Bengaluru, Mumbai & KeralaStarts from ₹25,000 Per Day (8 Hours)

I'm Zoya. Styling is my heartbeat, whether I am bouncing between Bangalore and Mumbai for a shoot or directing a brand campaign. I don't just dress people—I build worlds around them, making sure every detail, from the jewelry to the lighting, tells the right story.

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For this Tanishq campaign, we created a vibrant and joyful wedding scene. The styling focuses on traditional South Indian bridal aesthetics, with a heavy emphasis on layered gold temple jewellery, a bright pink silk saree, and coordinated green bangles to create a rich, celebratory look.7
A classic black tuxedo styled for a Louis Philippe royal weddings campaign. The focus was on creating a look of timeless elegance through sharp tailoring, a peak lapel, and a perfectly knotted bow tie, set against a luxurious, warmly lit backdrop.
An editorial for Vogue that captures movement and drama. The styling features a tiered, metallic gold dress that creates a fluid, sculptural shape as the model moves, blending high fashion with a sense of dynamic energy.
This shot from the Tanishq 'Dharohar' campaign tells a story of heritage passed down through generations. The styling connects a mother and daughter through coordinated color palettes and traditional jewellery, creating a moment of warmth and connection.

Creative Direction and Fashion Styling Campaigns

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Aaditya WaliaStudio in New Delhi; Available for shoots across India
This is the hero item. A full-scale production in the desert, capturing those "habibi vibes" I love to create. This shot shows how I blend location, fashion, and mood to build a powerful narrative.8
Bold, confident, and unapologetic. This is a perfect example of my high-fashion work, where we use strong color palettes, striking poses, and luxurious accessories to create an image that stops the scroll.
I have a deep love for traditional Indian wear. This shot captures the regal elegance of a silk saree, styled to feel both classic and contemporary. It’s all about honoring the craft while telling a modern story.

Creative Fashion Styling and Visual Direction

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Riecha MallickAvailable online globally; Travels across India and Dubai for projects
Styling the cover of Fortune India with the incredible leaders of Netflix India was a career milestone. I crafted these powerful, coordinated red and maroon pantsuits to reflect their authority and the bold impact of their brand. This is what corporate power-dressing looks like.7
A close-up of the look I created for Anushka Sen at the Cannes Film Festival. The concept was inspired by an iced cortado for a Nespresso event, blending earthy tones with intricate details like these statement floral earrings and a sleek ponytail for a chic, international red carpet appearance.
A heartwarming moment from the Tanishq Valentine's campaign featuring soulmates Rajkummar Rao and Patralekhaa. I styled them in comfortable, elegant loungewear to create a feeling of authentic connection, letting their chemistry and the beautiful jewelry shine.

Featured Styling & Creative Direction

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KayalOnline consulting available; Travels across India & Studio in Santacruz West, Mumbai
This is from my conceptual editorial, '.INFERNO.', a project where I explored transformation through fashion. I directed the entire visual theme, from the avant-garde styling of this bold yellow blazer to the dramatic bubble ponytail, creating a powerful, high-fashion statement.7
I had the opportunity to style the acclaimed actor Nawazuddin Siddiqui for this portrait series. My focus was on a minimalist and authentic look, using a simple white shirt to create a timeless and introspective mood that reflects his powerful on-screen presence.
This image is from a commercial campaign I styled and art-directed for the fashion brand Urbanic. The concept was a fresh, romantic garden party, and I used soft floral dresses and natural settings to create a look that is both aspirational and commercially appealing.

Featured Fashion Styling and Creative Direction Portfolio

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Rahul SinghStudio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai
A moment of surreal beauty from my campaign for couture designer Vaishali S. This shot, with the model floating in an ethereal, dark water setting, captures the collection's inspiration from nature and the underwater world. It's an example of how I use conceptual photography to create a powerful brand narrative.8
My cover photography for Elle Magazine, featuring the influential Masoom Minawala. Securing a cover for a major publication like Elle involves translating an editorial vision into a single, powerful image that speaks volumes. This is a result of close collaboration and precise execution in fashion photography.
From my personal editorial project, "Roots." This image explores the concept of our intellectual and cultural foundations. Visual storytelling for me is about finding unconventional ways to represent abstract ideas, like balancing books to symbolize the weight and support of knowledge.

Featured Fashion Photography and Editorial Creative Direction

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Victoria KrundyshevaAvailable online; travels across India for in-person workshops and consulting
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A powerful shot from an editorial denim series I directed. The goal was to create a bold, high-fashion look using everyday materials. I focused on a wet-hair look, a statement leather corset, and a pearl-studded denim jacket to blend raw texture with a touch of glamour.
I had a great time styling Kartik Aaryan for a Bombay Times feature promoting his movie. We went for a relaxed yet sharp look with an open white shirt and classic trousers, creating an effortless and approachable vibe for the shoot.

Featured Fashion Styling & Creative Direction

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Khushi KarwaAvailable for shoots in Mumbai, Jaipur, and Delhi NCR

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Bridal StylingCommercial CampaignsProduct StylingCelebrity LookbooksMagazine EditorialsFashion Creative Direction

More from Creative Direction & Production Styling by Zoya Joy

Brand Storytelling & Commercial CampaignsHigh-Concept & Magazine EditorialsArtistic & Moody PortraitsCelebrity, Bridal & Bespoke StylingTheatrical & Period ProductionsMeticulous Product StylingThe Creative Process

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