Zoya Joy

As a stylist and creative director, I translate vision into story-driven looks for editorials, campaigns, and personal clients. I specialize in a collaborative, detail-oriented process to achieve timeless and evocative results.

A close-up from the 'SERPENTINE' editorial, a project about transformation. I used bold, contrasting makeup and a netted veil to create a sense of mystery and visual tension, framing the shot to draw the viewer in.

For the cover of Provoke Lifestyle magazine featuring the talented Sreeleela. I directed this shoot to capture a look of modern royalty, styling a heavily embroidered purple lehenga with statement diamond jewelry to create a powerful and elegant image.

A scene from 'BLANCH', a retro-themed editorial shoot. I created a complete narrative with two models, vintage-inspired outfits, and a classic car to evoke the feel of a bygone era, focusing on storytelling through fashion.

A moment from a Chola-inspired concept wedding. My role was to direct the entire aesthetic, from the historically influenced regal attire and intricate jewelry to the grand, thematic decor, creating a timeless love story.

An artistic portrait from the 'INARA' series. The focus here was on the intricate details of the silver jewelry, using dramatic lighting and a close-up frame to create a moody, intimate portrait that highlights the craftsmanship of the accessories.

A clean, minimalist shot for a Sonata watch campaign. My product styling focused on using light, shadow, and simple geometric shapes to create an elegant and modern context that emphasizes the watch's sleek design.

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Creative Direction & Production Styling

Available in Bengaluru, Mumbai & Kerala

I handle everything from concept to final look, leading creative direction and styling for brands and editorials so your visuals tell a clear story and stand out.

30K-1.2L

per project

This cover for Provoke Lifestyle magazine featuring the wonderful Sreeleela showcases my approach to creating powerful, elegant looks for editorial features. We aimed for a regal yet modern aesthetic, balancing intricate details with a strong presence.

For this Chola-inspired wedding, I was tasked with styling the couple to reflect historical grandeur. We focused on authentic silhouettes, period-appropriate jewelry, and rich textiles to create a timeless narrative of love and heritage.

This shot is from a conceptual editorial where we explored the contrast between soft textures and raw nature. The styling focused on monochromatic layering and avant-garde makeup to create a striking, otherworldly visual.

I styled actor Vishak Nair for his movie premiere in this modern ethnic ensemble. The goal was a look that was both sophisticated for the red carpet and comfortable, featuring a custom-embroidered jacket over a classic kurta set.

This look is all about effortless city chic, perfect for a personal styling client. I paired a simple black crop top and high-waisted skirt with a classic trench coat, creating a versatile outfit that is both casual and polished.

A powerful studio look combining an oversized blazer with knee-high boots. This type of styling is about creating a bold silhouette and conveying confidence, perfect for a fashion-forward client or a commercial campaign.

Styling actress Leona Lishoy in this ornate, sequined lehenga was about creating a moment of cinematic beauty. The focus was on the intricate floral embroidery and pairing it with heavy, traditional jewelry for a truly opulent feel.

From my 'Thamara' series, this look reimagines traditional Indian attire with an artistic, Apsara-inspired drape. The vibrant yellow silk and minimal jewelry highlight a connection to cultural roots through a modern lens.

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Personal & Celebrity Styling

Available in Bengaluru, Mumbai & Kerala

I style celebrities and personal clients for magazine covers, events, and everyday looks, working with a team to help you find outfits that fit your story and needs.

15-50K

per look/event

Meet your expert

Zoya Joy

My Story

Hey, I'm Zoya. Styling is pretty much my heartbeat, and creative direction is my everyday. I head up creative at our production house, dreaming up wild concepts and making them real. You’ll catch me bouncing between Bangalore, Mumbai, and Kerala, working on everything from high-fashion shoots to Malayalam movie premiere styling. Big productions, small moments—love them all. Bridal styling is my soft spot. Got a whole corner just for that.

My Work

Styling & Creative Direction - I style for editorial shoots, concept-driven ad campaigns, celebrity events, and personal clients. Also do timeless bridal looks.

My Style - I’m all about storytelling, whether it’s moody or clean. Fashion is the mood, not just clothes.

How I Work - Collab is key. I lead teams, fuss over every detail, and make sure the vision comes through.

Bridal Styling - I create bridal looks that feel personal and timeless, curating every piece, not just the dress.

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Zoya Joy