mytribe

Brand Storytelling & Commercial Campaigns

I partner with brands to translate their identity into memorable visuals. My work covers everything from product launches and ad campaigns to lifestyle shoots, ensuring the final result is both striking and commercially effective for clients like Mia by Tanishq, Loki Craft India, and Blissclub.

High-Concept & Magazine Editorials

This is where I experiment with narrative and push creative boundaries. I build entire worlds for editorial projects, focusing on dramatic themes, bold color palettes, and transformative styling. My work has been featured in publications like Elegant, Off Town, and Malvi Noir.

Artistic & Moody Portraits

I specialize in creating character-driven portraits that explore themes of heritage, emotion, and identity. These shoots often involve intricate set design and detailed styling to produce cinematic and evocative images that tell a story through a single frame.

Celebrity, Bridal & Bespoke Styling

I create unique looks for celebrities, special events, and personal projects, including high-concept bridal styling. Each project is a close collaboration to bring a specific vision to life, from magazine covers with stars like Sreeleela to thematic wedding concepts.

Theatrical & Period Productions

My work extends to creating authentic and visually rich styles for period productions and theatrical concepts. This involves detailed research and execution to build believable characters and settings, as seen in projects like the short film 'Faye' and the royal-themed 'Ek Mahal Ki Daastan'.

Meticulous Product Styling

I create visually compelling settings that highlight the unique features of each product. My focus is on crafting clean, elegant, and aspirational imagery for brands like Sonata watches and Manjali Jewellers, ensuring the product is always the hero.

The Creative Process

A glimpse into how the vision comes together. My role as Creative Head involves managing a talented team of photographers, makeup artists, and set designers to ensure a seamless execution from concept to final shot. This is where the chaos and calm of a shoot unfold.