Modern Menswear Creative Direction & Styling
Shaping powerful visual identities for men's fashion, blending sharp tailoring with contemporary storytelling.
A royal blue textured bandhgala jacket styled for a Louis Philippe campaign. The look is elevated with a jeweled brooch, creating a regal and sophisticated ensemble perfect for a wedding or formal event.
This look for Louis Philippe's wedding collection features a subtle, off-white jacquard bandi jacket over a pastel pink shirt. The styling is soft and elegant, presenting a modern and refined option for daytime wedding festivities.
A three-piece patterned suit styled for a Louis Philippe campaign at Raffles Udaipur. The full-length shot showcases the sharp tailoring and fit, set against the serene backdrop of the lake to create a look of relaxed luxury.
A deep blue three-piece suit styled for a Louis Philippe shoot. The composition in a classic colonnade highlights the suit's structure and rich color, presenting a powerful and polished look for formal business or evening wear.
A summer occasion look for Louis Philippe, featuring a lavender linen blazer paired with a floral shirt and crisp white trousers. The styling, complete with sunglasses, creates a relaxed yet sophisticated aesthetic for a destination wedding.
About Modern Menswear
A sharp silhouette depends entirely on how we layer textures and choose the right accessories for the setting. For a campaign shoot, we do not just pick a jacket. We consider the lighting of the venue and the movement of the model to ensure the styling looks effortless and holds its own against the backdrop.
In menswear, the difference between a standard look and a standout campaign image lies in the precision of the details. At Paralove, we focus on the interplay between traditional Indian craftsmanship and global tailoring standards. When we style a bandhgala or a formal three-piece suit, we are not just adjusting collars. We look at the fabric's response to ambient light, the drape against the environment, and how accessories like brooches or pocket squares ground the look.
Whether we are shooting in the open colonnades of a heritage property or inside a minimalist studio, our team manages the entire visual flow. This means we handle the steam ironing, the fit checks on set, and the minute adjustments to pleats and seams that make all the difference in high-resolution photography. We work with the photographer to ensure the clothing performs perfectly throughout the day, maintaining continuity for every shot. If you are planning a menswear lookbook or a nationwide advertising campaign, we coordinate the creative direction, sourcing, and logistics so you can focus on the final edit.
Aaditya Walia
I am Aaditya. I run Paralove with my partner Twinkle, and we believe styling is about storytelling, not just dressing models. We handle everything from the initial concept to the final frame on set, blending modern aesthetics with sharp, classic tailoring.
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