Featured Fashion Styling & Creative Direction
A curated look at my styling journey, from high-energy campaign direction to editorial fashion storytelling.
This is a look into a recent bridal campaign I styled and creatively directed for Jadaav Jewels. We focused on creating a regal and timeless atmosphere, highlighting the intricate details of both the heritage jewellery and the stunning red lehenga. It’s all about capturing that perfect bridal story.
It was an absolute pleasure styling the incredible Sunny Leone for a Cultured Wedding magazine feature. We created a look that was both glamorous and traditional, focusing on a layered polki diamond necklace and a detailed white lehenga to create a modern bridal aesthetic.
A powerful shot from an editorial denim series I directed. The goal was to create a bold, high-fashion look using everyday materials. I focused on a wet-hair look, a statement leather corset, and a pearl-studded denim jacket to blend raw texture with a touch of glamour.
I had a great time styling Kartik Aaryan for a Bombay Times feature promoting his movie. We went for a relaxed yet sharp look with an open white shirt and classic trousers, creating an effortless and approachable vibe for the shoot.
This was a festive campaign I styled for the brand Rajshree Ahmedabad. I worked on creating a cohesive yet individual look for both models, using pastel ethnic wear, leheriya dupattas, and floral accessories to tell a story of celebration and friendship.
For this high-concept "Badass Barbie" editorial, I used dramatic lighting and a bold pink color palette. The styling involved a structured ruffle dress and a tulle headpiece to create a look that is both playful and powerfully high-fashion.
Here’s a look I styled for the talented singer Arjun Kanungo for a feature in Fitlook Magazine. We chose a military-inspired bandhgala jacket to create a sharp, regal, and contemporary look that stands out.
About this collection
I treat every shoot as a cohesive visual story rather than just a collection of outfits. Whether I am directing a heritage jewellery campaign or styling a celebrity for a magazine feature, my approach focuses on meticulous creative direction. I handle everything from the initial moodboard and prop sourcing to on-set draping and tucking, ensuring the final frame is flawless.
My work spans the spectrum from commercial TVC styling to bold editorial fashion shoots. I do not view myself just as a stylist; I am your creative partner. When we collaborate, my process starts by aligning with your brand’s identity to create a narrative that truly sticks. <br><br><b>What I Bring to the Table</b><br>I specialize in translating concepts into visuals that work. My background as a jewellery brand founder gives me a unique perspective on product styling—I know how to make accessories, whether they are statement necklaces or everyday hijabs, the focal point of a shot. I bring a full, vetted team of photographers, makeup artists, and production support to every project. This collaborative environment allows me to focus on the art direction while my assistants ensure the garments are perfectly steamed, the models are posed, and the lighting matches the moodboard.<br><br><b>Locations & Logistics</b><br>I am based out of Mumbai, Jaipur, and Delhi, and my crew is always ready to travel for the right project. From Mumbai’s high-fashion studio environments to the heritage sites of Jaipur, I adapt my styling to the location. Whether you need a festive campaign for Diwali or a sleek e-commerce lookbook, my aim is to create visuals that are both aspirational and commercially effective.
Khushi Karwa
I’m Khushi, and for me, styling is about catching a vibe and making it real. I act as your creative partner to tell your brand’s story, whether that’s in a studio or on location. It is always a team effort, and I am ready to bring my crew to make magic happen.
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