Professional Men's Grooming for Shoots and Campaigns
Clean, camera-ready grooming for TV commercials, fashion campaigns, and editorial shoots. I focus on shine-free, natural finishes that hold up under professional lighting.
A striking shot from the Kaaj Button Studio 'Jalsa Festive' campaign. The grooming is clean and sharp, focusing on even skin tone and defining the model's strong features to suit the rich, festive attire.
A detailed look at the grooming for the Kaaj Button campaign. The focus is on flawless skin and subtle definition that looks masculine and polished under studio lighting.
Another look from the Kaaj Button campaign, showcasing grooming on two models. Each look is tailored to the individual's features while maintaining a cohesive, clean aesthetic for the brand.
This shot highlights a natural and fresh grooming look. The skin is perfected to look healthy and even, complementing the vibrant blue of the festive kurta.
For this Kaaj Button Studio shoot, I created an intense look using kohl-rimmed eyes. This adds a touch of royal, dramatic flair to the men's ethnic wear.
A closer look at the kohl-rimmed eye makeup for the male models. This demonstrates my ability to create bolder, editorial-style grooming looks when the concept requires it.
More from the Birla Opus Paints IPL campaign. This video shows the clean, athletic grooming I provided for the players, ensuring they looked sharp and ready for their on-screen moments.
This clip showcases more of my work with IPL players. The grooming is designed to be durable and shine-free under hot stadium lights for these high-energy TV commercials.
My work on the IPL campaign required creating consistent, high-quality grooming across a large cast of athletes, as seen with the players in this video.
A final look at the variety of players I worked with for the IPL TVCs. Each grooming look was tailored to the individual while maintaining the campaign's clean, professional standard.
About Men's Grooming
My on-set grooming goes beyond basic concealer. I manage monitor continuity during shoots, ensuring hair, shine, and skin tone remain consistent between takes, even under intense stadium or studio lighting. I also provide rapid touch-ups for models and athletes between shots to keep the final footage looking sharp.
Grooming for the Camera
Whether I am working on an IPL television commercial or a high-fashion editorial, the priority is always the same: skin that looks like skin. Under 4K cameras and bright studio lights, textures become magnified. I use HD-ready products that offer coverage without the heavy, cakey finish that shows up on screen. My kit includes anti-shine matte powders and setting sprays that stand up to the heat of active sets.
The Importance of Continuity
On a campaign set, a commercial shoot can last 10 hours. I stay on the floor to monitor the talent. I am checking for flyaway hairs, beads of sweat, or smudges that the camera picks up instantly. If we are shooting a sequence, I ensure the grooming looks exactly the same in shot one as it does in shot ten. This saves the production team time in post-production and keeps the talent confident.
Editorial and Ethnic Styles
Men's grooming is not always about being invisible. For festive fashion campaigns, like my work with Kaaj Button Studio, I lean into bolder aesthetics. This often involves precision kohl work for a royal, intense look. I tailor these techniques to complement the outfit and the brand identity, ensuring the grooming enhances the overall mood of the frame.
My Kit and Setup
I travel with a full professional kit, including proper lighting (Glamcor or Ring light) for the makeup station. This ensures we can get ready in any environment, whether it is a hotel room, a vanity van, or a studio backlot. My focus is always on speed, hygiene, and delivering a polished result that works for the director and the photographer.
Riya Fatak
I treat men's grooming as a precision craft. Whether it is an intense, kohl-rimmed editorial look or a clean, invisible finish for a commercial, my focus is always on making the talent feel sharp and camera-ready without looking like they are wearing heavy makeup.
Looking for a different type of artist?
Search for makeup and hair services based on your specific project needs.
More from Celebrity, Media & Events by Riya Fatak