Creative & Editorial Makeup Looks in Mumbai
From bold graphic liners to thematic campaigns, I create high-impact looks designed specifically for the camera and your creative vision.
A quick before-and-after transformation. This video shows how I create a dramatic, smoked-out winged liner look, taking the model from a fresh face to full glam with just a few key products.
A dramatic winged liner is a timeless classic. For this shoot, I created a sharp, bold wing paired with flawless matte skin and a nude lip for a powerful and captivating look.
Another shot from the dramatic winged liner series. The use of a mirror for reflection adds an artistic, editorial feel to this bold beauty look.
This pose highlights the sharp, clean lines of the winged eyeliner and the smooth, matte finish of the skin. It's a look that is both modern and classic.
A beauty shot featuring a creative purple glitter eyeshadow. I designed this graphic, winged-out shape to be bold and artistic, pairing it with glossy lips and a wet-look hairstyle.
A sharper angle of the purple glitter eye makeup. This shows the precision of the application and the beautiful texture of the glitter on the eyelid.
An artistic shot using a mirror to reflect the purple eye makeup. This editorial style of photography enhances the creative and dreamy quality of the look.
A fun Halloween project for OPI, inspired by Wednesday Addams. I created the character's signature dark, gothic makeup and also did the special effects makeup for 'Thing'.
For this OPI Halloween campaign, I created a glamorous witch look. This involved a dark, smokey eye, a bold lip, and sleek hair to create a chic and spooky vibe.
A 'glam ghost' concept for OPI's Halloween series. I used soft, ethereal makeup and classic Hollywood waves to create a look that was both spooky and beautiful.
About Creative & Editorial Looks
Editorial makeup is not just about the final image, it is about endurance under intense studio lights. I focus on high-definition textures and precise application so your look holds up from the first frame to the last hour of the shoot.
Whether it is a high-fashion editorial for a magazine, a commercial ad campaign, or a thematic shoot like my work for OPI, the process remains rooted in technical precision. My kit is stocked with HD and 4K-ready foundations from brands like Nars, MAC, and Bobbi Brown, which are essential for preventing flashback and maintaining natural skin texture under heavy studio lighting.
I do not just apply makeup. I study the mood board, consider the lighting setup, and consult with the photographer to ensure the colors and pigments translate correctly on camera. My approach involves constant monitoring during the shoot; I stay on set to manage flyaways, fix smudges, and touch up skin texture between takes. This ensures you spend your time creating rather than fixing issues in post-production.
Beyond the technical, I enjoy the artistic side of editorial work. From graphic, bold eye makeup to complex effects for themed projects, I bring a collaborative energy to the set. I have worked with creative teams across Mumbai, always ensuring that the makeup complements the styling and lighting rather than competing with it. If you need a makeup artist who understands the pace of an ad set and respects the camera's eye, I am ready to help build your next look.
Riya Fatak
I treat every shoot like a collaboration, whether it's a bold brand campaign or a high-fashion editorial. My goal is to match your vision, tweaking the skin finish and color palette until it fits the concept perfectly. If you need someone who understands set etiquette and works fast, you have found her.
Looking for a specific style?
Find makeup services tailored to your shoot or project needs.
More from Celebrity, Media & Events by Riya Fatak