TV & Video Commercials Makeup and Hair
I create camera-ready makeup and hair that holds up under bright studio lights, high-definition motion, and long shoot hours.
Behind the scenes creating a sleek ponytail for Alaviaa Jaaferi for a L'Oréal Paris shoot. This video shows the process of achieving a polished, high-fashion look suitable for a major beauty brand campaign.
The final ad for L'Oréal Paris Infallible powder foundation, created for the Festival de Cannes. I designed the hair to be sleek and sophisticated to match the flawless, long-lasting makeup look.
For this Lakmé Vitamin C serum commercial, I created a very natural, "skin-first" makeup look for influencer Radhika Sethh to emphasize a healthy, radiant complexion.
A behind the scenes glimpse from the Lakmé shoot, showing the on-set monitor. This highlights the clean, minimal makeup application required for skincare and beauty commercials.
Another TVC for Lakmé's serum, this time with Simran Sethi Bedi. The makeup is elegant and minimal, focusing on a polished, professional glow suitable for a corporate setting.
In this video for Nykaa Cosmetics, I styled Aashna Hegde's hair with soft, glamorous waves. The hairstyle complements the various green eyeliner looks being showcased, creating a cohesive and polished final video.
A dynamic video for Nykaa's GlamourEyes eye pencils. My role was to create a sleek, modern hairstyle that would work with the edgy, high-fashion makeup looks being demonstrated.
For Nykaa's 'Nykaa Wali Shaadi' campaign, I was on the hair team. This video showcases a variety of festive and wedding-appropriate hairstyles, from soft waves to elegant updos, designed for the wedding season.
This video for MyNykaa demonstrates my skill with textured hair. I created a beautiful high bun updo on curly hair, a look that is both elegant and practical for a festive occasion.
A skincare-focused video for MyNykaa's 'Cult Classics'. I created the sleek, pulled-back hairstyle to ensure the focus remained entirely on the model's face and the skincare products being applied.
About TV & Video Commercials
On a commercial set, the makeup isn't just about how it looks for the first take, it is about how it stays for the fiftieth. I spend my time between cuts managing continuity, fixing flyaway hair, stopping shine, and checking lipstick smudges to ensure every frame looks as polished as the first.
Commercial production demands more than just aesthetic application. My approach for TV and video shoots is built on technical precision and durability. I use high-definition, flash-proof foundations—brands like Nars, MAC, and Bobbi Brown—specifically chosen to perform under studio lighting and 4K cameras.
My work covers a wide spectrum of visual needs:
- Men's Grooming: Whether for an IPL commercial or a corporate video, I provide clean, anti-shine finishes that look completely natural on camera.
- Continuity Management: For longer shoot days, I monitor every take to keep hair and makeup consistent, meaning fewer reshoots for the production team.
- Skin Prep: I focus on extensive skincare preparation to ensure the skin glows naturally, whether for a beauty campaign or a high-fashion editorial.
I am accustomed to the realities of a set. Whether you are filming in a studio in Mumbai or on location, I arrive with a full professional kit, including lighting and hair styling tools, ready to execute looks that align with the brand's vision. We work as a team to handle look changes quickly, ensuring we meet strict shoot schedules without compromising on quality. If your project requires a specific mood board or creative direction, we can coordinate those details before the shoot day to keep the workflow seamless.
Riya Fatak
I thrive in the fast-paced energy of a film set. Whether we are shooting a high-fashion beauty campaign or a TV commercial, my focus is on the technical details like lighting, skin texture, and long-wear stability. This ensures the production team doesn't have to worry about the talent's look.
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