Professional Men's Grooming for Shoots
From high-fashion runway shows to commercial ad films, my approach to men's grooming is about creating clean, natural, and camera-ready skin that stays fresh under bright lights.
The promotional video for Sony Pictures' 'Spider-Man', where I handled the grooming for cricketer Shubman Gill. The goal was a clean, polished look for his on-screen appearance.
Men's grooming for a model walking in the Abu Jani Sandeep Khosla show at the Jio World Plaza launch. The look is clean and masculine, with subtly defined features.
A side profile of the grooming work for the Jio World Plaza launch. The skin is perfected and shine-free, which is crucial for runway and photography.
Grooming for another model at the Jio World Plaza launch. The focus is on natural-looking skin and well-kept hair to complement the designer's elaborate outfit.
A full runway look showcasing the clean grooming that helps the model look his best under the bright lights.
Another angle of the runway grooming, showing a consistent, polished look that is essential for high-fashion shows.
Grooming for a model at The Luxo Show. The look is fresh and clean, with a modern hairstyle to match the designer jacket.
Natural grooming for the male cast in an Indiamart digital ad. The look is relatable and perfect for a commercial featuring a family scene.
About Men's Grooming
When we are on set for commercials or fashion shows, the biggest challenge is controlling shine without looking powdery on camera. I focus on invisible, high-definition techniques—including anti-shine mattifiers and skin-evening body makeup—that ensure the talent looks sharp, natural, and completely photo-ready even in 4K resolution.
Grooming for men requires a completely different mindset than traditional makeup artistry. My goal is always to make the product invisible. Whether I am prepping a lead actor for a television commercial or working backstage for a runway show, the focus remains on skin texture and durability.
My process begins with understanding the lighting environment. For runway shows, I use high-definition formulas that can withstand harsh stage lights and rapid movement. For digital ad films and television shoots, where the camera is often close up, I prioritize subtle anti-shine techniques and precise grooming that looks real on screen.
I have led teams for major productions, including the Jio World Plaza launch, and provided grooming for celebrity talent like Shubman Gill. I understand that on a set, time is limited, so my team is trained to deliver high-quality touch-ups and constant monitor checks to ensure continuity across every take.
If you are planning an editorial shoot, a campaign, or a commercial project, I can work with you to align the grooming style with the creative vision of the director or photographer. I handle everything from skin prep to hair styling, ensuring your cast looks polished from the first brush stroke to the final photo.
Riya Matta
I’m Riya, and I believe grooming is just as much about art as it is about discipline. I have built my career making sure everyone—from cricketers to runway models—looks polished and confident the moment the camera starts rolling.
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